Ewch i’r prif gynnwys

The Cardiff Challenge

Mae'r cynnwys hwn ar gael yn Saesneg yn unig.

The Cardiff Challenge is a public value competition, which creates innovative solutions to prominent social issues.

The Welsh Baccalaureate
The Cardiff Challenge fulfils the Community Challenge specification of the Welsh Baccalaureate.

We aim to facilitate Welsh Baccalaureate, Btech, and A Level students in creating innovative solutions to prominent social issues in their community. This will allow them to further their own skills at the same time as finding ways to help others.

Student benefits

The challenge will enable students to:

  • create something of benefit to the community as well as developing student’s own self-confidence, self-esteem and self-worth
  • develop skills such as personal effectiveness, planning and organization
  • produce something that shows a contribution to their issues and the benefits that it will create for themselves, others and the environment.
  • do 50 hours+ over at least 4 weeks, with 30 hours being in the community.

The aim of the challenge is to emulate the successes of the Aspen Challenge founded in the United States. It will involve schools in Cardiff and surrounding areas, with the long-term aim of developing the geographic reach across the UK.

Equipped with tools and support, teams will be briefed to design a solution to their selected challenge. Eight weeks later, they will present their solutions on stage in a day-long pitching competition, where they will showcase their work at the Cardiff Challenge Festival.

Project advisors

Each group will get their very own project advisor from the Marketing department at Cardiff Business School:

Yr Athro Luigi M. De Luca

Yr Athro Luigi M. De Luca

Professor of Marketing and Innovation

Email
delucal@caerdydd.ac.uk
Telephone
+44 (0) 29 2087 6886
Dr Nicole Koenig-Lewis

Dr Nicole Koenig-Lewis

Senior Lecturer in Marketing

Email
koenig-lewisn@caerdydd.ac.uk
Telephone
+44 (29) 2087 0967
Dr Rebecca Mardon (née Watkins)

Dr Rebecca Mardon (née Watkins)

Lecturer in Marketing and Strategy

Email
mardonrd@caerdydd.ac.uk
Telephone
+44 (0)29 2087 5195
Yr Athro Ken Peattie

Yr Athro Ken Peattie

Head of Marketing and Strategy, Professor of Marketing and Strategy, Director of BRASS

Email
peattie@caerdydd.ac.uk
Telephone
+44 (0)29 20879691
Dr Eleri Rosier

Dr Eleri Rosier

Senior Lecturer in Marketing and Strategy

Siarad Cymraeg
Email
rosiere@caerdydd.ac.uk
Telephone
+44 (0)29 2087 6479
Dr Anthony Samuel

Dr Anthony Samuel

Lecturer

Email
samuela3@caerdydd.ac.uk
Telephone
+44 (0)29 20874410
Dr Carolyn Strong

Dr Carolyn Strong

Senior Lecturer in Marketing and Strategy

Email
strongc@caerdydd.ac.uk
Telephone
+44 (0)29 2087 5286
Dr Mirella Yani-De-Soriano

Dr Mirella Yani-De-Soriano

Senior Lecturer in Marketing

Email
yani-de-sorianom@caerdydd.ac.uk
Telephone
+ 44 (0) 29 2087 5699
Dr Amy Yau

Dr Amy Yau

Lecturer in Marketing and Strategy

Email
yaua@caerdydd.ac.uk
Telephone
+44 (0)29 2087 5706