Ewch i’r prif gynnwys
Yr Athro Luigi M. De Luca

Yr Athro Luigi M. De Luca

Professor of Marketing and Innovation

Ysgol Busnes Caerdydd

Email:
delucal@cardiff.ac.uk
Telephone:
+44 (0) 29 2087 6886
Location:
B09b, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Ar gael fel goruchwyliwr ôl-raddedig

Luigi M. De Luca (Ph.D., Bocconi University) is Professor of Marketing and Innovation at Cardiff Business School, Cardiff University, which he joined in 2009. Luigi is the School’s Deputy Director of Research and Deputy Head of Marketing and Strategy Section for Research, Engagement and Innovation.

Luigi is co-founder (together with Dr Tim Edwards) of the following initiatives:

  • Innovation @ Cardiff (I@C) Research Group, Cardiff Business School
    Responsible Innovation Network (RIN), AHSS College, Cardiff University

Luigi’s research, teaching and executive education revolve around the themes of Innovation, Marketing Strategy, Knowledge and Organizational Learning, Big Data and Decision-Making. His work has been published in the Journal of Marketing, Journal of Product Innovation Management, Research Policy, Industrial Marketing Management, and Journal of Personal Selling and Sales Management, among others. Luigi serves in the editorial board of Industrial Marketing Management, Journal of Product Innovation Management, and Journal of Global Scholars of Marketing Science.

Luigi was born in Cosenza, Italy, in 1978.

Qualifications

  • 2007 Ph.D. in Business Administration and Management, Bocconi University
  • 2002 MSc in Marketing and Innovation Management, Bocconi University

Editorial work

Editorial board member:

  • Journal of Product Innovation Management
  • Industrial Marketing Management
  • Journal of Global Academy of Marketing Science

Conference Track Chair for EMAC and GMC

Ad-hoc journal reviewer:

  • Journal of Marketing
  • Journal of Product Innovation Management
  • Journal of Management Studies
  • British Journal of Management
  • Industrial Marketing Management
  • International Marketing Review

Aelodaethau proffesiynol

  • American Marketing Association
  • European Marketing Academy
  • Product Development and Management Association

2019

2018

2017

2016

2015

2014

2013

2011

2010

2009

2008

2007

2006

2005

Teaching commitments

  • Entrepreneurial Marketing (BST192)
  • Conducting Research in Marketing and Strategy (BST212)
  • MBA Business Plan (BST525)

Research interests

  • Innovation
  • Marketing Strategy
  • Learning and Organizational Knowledge
  • Big Data and Decision-Making

PhD supervision research interests

  • Innovation
  • Big Data and Decision-Making