Ewch i’r prif gynnwys
Dr Nicole Koenig-Lewis

Dr Nicole Koenig-Lewis

Senior Lecturer in Marketing

Ysgol Busnes Caerdydd

+44 (29) 2087 0967
E01b, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Ar gael fel goruchwyliwr ôl-raddedig


Dr Nicole Koenig-Lewis is a Senior Lecturer (Associate Professor) in Marketing at Cardiff Business School, Cardiff University. She is currently the ESRC Wales DTP Pathway Leader (Business Management) and a member of the School’s Shadow Management Board.

Nicole’s research evolves around the themes of customer experiences and sustainable consumption. She has published in internationally recognised journals, such as Journal of Business Research, Tourism Management, Journal of Services Marketing, Journal of Marketing Management and Annals of Tourism Research. Bridging the gap between academia and the business community, Nicole is working closely with a number of external business partners contributing to raise the profile of the University. Her research and external academic engagement consistently informs her teaching at undergraduate and postgraduate level.

Nicole has been awarded the status of Senior Fellow of the Higher Education Academy in February 2015 and is also a professional certified member of the Market Research Society.



  • Senior Fellow of The Higher Education Academy (SFHEA), 2015
  • PhD (University of Wales): "Examining seasonal tourism demand variations in Wales", Swansea University, 2004
  • Dipl-Kffr Business Management (Dresden University of Technology, Germany), 1998

Additional activities

  • Founding member of the Cardiff University SFHEA Network
  • Member of the School’s Shadow Management Board
  • External Examiner for MSc Marketing programme, University of Gloucestershire, 2011-2015
  • External Examiner for BSc Business Management (Marketing) programme, Brunel University, 2013-2017

Editorial work

Ad-hoc journal reviewer:

  • Annals of Tourism Research
  • Tourism Management
  • Psychology & Marketing
  • Journal of Business Research
  • Journal of Marketing Management
  • Journal of Services Marketing
  • Regional Studies
  • Environment & Behaviour
  • Journal of Cleaner Production

Anrhydeddau a Dyfarniadau

  • 2015. Outstanding Contribution Award 2015, Cardiff University, Nov 2015
  • 2014. Academy of Marketing Research Grant Award Winner AMRC Research Funding 2014, Academy of Marketing Research Grant 2014-2015 (with Palmer, A.)
  • 2013. Academy of Marketing Conference Best Paper – Political Marketing Track Prize, Sponsored by Wiley (Paper: Dermody, J, Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A.L. (2013), “Young British Partisan and Non-Voter Attitudes to Attack Election Advertising – Evidence from the 2010 Election Campaign”, In: Doherty, A. M. (ed.): Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Pontypridd: University of South Wales)
  • 2011. Outstanding Reviewer at the Emerald Literati Network Awards for Excellence 2011, selected for the very impressive and significant contribution made as a Reviewer to International Journal of Bank Marketing

Aelodaethau proffesiynol

  • Senior Fellow of HIgher Education Academy (SFHEA)
  • Certified Member of Market Research Society (CMRS)
  • Member of Academy of Marketing Science (AMS)
  • Member of the American Marketing Academy (AMA)
  • Member of Academy of Marketing (AM)





















Teaching commitments

BSc Business Management (Year 1): Marketing BS1528 (Module Leader), MBA: Marketing Research (BST532), PhD Supervision

Research interests

  • Customer experience and emotions
  • Customer engagement
  • Services marketing
  • Sustainable consumption
  • Implicit attitudes

Research projects

  • Nicole is currently working on a collaborative research project with key stakeholders on the wider role of festivals, past, present and future as part of the Cardiff University Festivals Research Group which was set up in 2016 bringing together academics at Cardiff University.


  • International Development Scheme Funding 2016, Cardiff Business School, Cardiff University, “Public Value cooperation” with Prof Timo Meynhardt
  • AMRC Research Funding 2014, Academy of Marketing Research Grant 2014-2015 “Adoption of ecologically friendly packaging material – an assessment using Implicit Association Test”, Koenig-Lewis, N., Palmer, A.


PhD supervision research interests

I am interested in supervising PhD students in the areas of:

  • Sustainable consumption
  • Sharing economy
  • Customer engagement
  • Customer experiences and emotions over time

Goruchwyliaeth gyfredol

Bader Alkaffary

Bader Alkaffary

Research student

Tiansheng Yang

Tiansheng Yang

Research student

Sarah Hughes

Research student

John Davies

Research student