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Yr Athro Nicole Koenig-Lewis
(hi/ei)
Athro Marchnata
- Koenig-LewisN@caerdydd.ac.uk
- +44 29208 70967
- Adeilad Aberconwy, Ystafell E01b, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Mae Dr Nicole Koenig-Lewis yn Athro Marchnata yn Ysgol Busnes Caerdydd, Prifysgol Caerdydd ac yn aelod cyswllt i CAST (Canolfan Newid Hinsawdd a Thrawsnewidiadau Cymdeithasol).
Mae ei hymchwil yn esblygu o amgylch themâu profiadau cwsmeriaid, defnydd cynaliadwy a defnydd sy'n seiliedig ar fynediad gyda ffocws arbennig ar ymgysylltu â defnyddwyr, rôl emosiynau ac agweddau defnyddwyr. Mae ei phrosiectau presennol yn mynd i'r afael â'r ddadl ddamcaniaethol am yrwyr a rhwystrau i ymddygiad cynaliadwy gan ddefnyddwyr mewn cyd-destunau megis defnydd cynaliadwy, pecynnu sy'n gyfeillgar i'r amgylchedd, defnydd sy'n seiliedig ar fynediad a gwyliau fel asiantau newid ymddygiad cynaliadwy. Mae ganddi ddiddordeb yn y modd y mae agweddau defnyddwyr tuag at ddefnydd cynaliadwy yn cael eu llunio a sut y gallwn ddylanwadu ar ymddygiad gyda'r nod o ysbrydoli dulliau gwirioneddol gynaliadwy o ymdrin â busnes.
Hi oedd Prif Ymchwilydd y prosiect ymchwil academaidd am agweddau defnyddwyr tuag at yr economi rhannu a ariennir gan Grant Ymchwil Bach yr Academi Brydeinig/Leverhulme, "Lleihau'r defnydd o adnoddau trwy fynediad a rennir i nwyddau defnyddwyr – nodi rhwystrau isymwybod i newid ymddygiad gorfodol", (gyda Bosangit, C.). Mae hi wedi cyhoeddi mewn cyfnodolion a gydnabyddir yn rhyngwladol, megis Journal of Business Research, European Journal of Marketing, Journal of Environmental Psychology, Tourism Management, Journal of Services Marketing, Journal of Marketing Management ac Annals of Tourism Research. Gan bontio'r bwlch rhwng y byd academaidd a'r gymuned fusnes, mae Nicole yn gweithio'n agos gyda nifer o bartneriaid busnes allanol sy'n cyfrannu at godi proffil y Brifysgol. Mae ei hymchwil a'i hymgysylltiad academaidd allanol yn gyson yn llywio ei haddysgu ar lefel israddedig ac ôl-raddedig.
Mae Nicole wedi ennill statws Uwch Gymrawd yr Academi Addysg Uwch ym mis Chwefror 2015 ac mae hefyd yn aelod ardystiedig proffesiynol o'r Gymdeithas Ymchwil i'r Farchnad.
Cyhoeddiad
2024
- Zhao, A. L., Dermody, J., Koenig-Lewis, N. and Hanmer-Lloyd, S. 2024. Cultivating sustainable consumption: The role of harmonious cultural values and pro-environmental self-identity. Journal of Consumer Behaviour 23(2), pp. 1014-1031. (10.1002/cb.2261)
- Reynolds, L., Peattie, K., Koenig-Lewis, N. and Doering, H. 2024. There’s a time and place: Navigating omni-temporality in the place branding process. Journal of Business Research 170, article number: 114308. (10.1016/j.jbusres.2023.114308)
2023
- Reynolds, L., Doering, H., Koenig-Lewis, N. and Peattie, K. 2023. Engagement and estrangement: A "tale of two cities" for Bristol’s green branding. European Journal of Marketing 57(9), pp. 2432-2458. (10.1108/EJM-08-2021-0602)
- Bosangit, C., Iyanna, S. and Koenig-Lewis, N. 2023. Psst! Don't tell anyone it's second-hand: drivers and barriers of second-hand consumption in emerging markets. In: Carrigan, M., Wells, V. and Karolos, P. eds. Research Handbook on Ethical Consumption. Cheltenham: Edward Elgar, pp. 225-249., (10.4337/9781802202021.00021)
- Garrod, B., Zhao, A. L. and Koenig-Lewis, N. 2023. A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb. International Journal of Hospitality Management 110, article number: 103432. (10.1016/j.ijhm.2023.103432)
2022
- Reynolds, L., Koenig-Lewis, N., Doering, H. and Peattie, K. 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91, article number: 104532. (10.1016/j.tourman.2022.104532)
- Alkaffary, B., Koenig-Lewis, N., Bosangit, C. and Mardon, R. 2022. Psychological ownership in access-based services: The role of the virtual closet. Presented at: 12th SERVSIG Conference, Glasgow, UK, 16-18 June 2022.
- Koenig-Lewis, N., Grazzini, L. and Palmer, A. 2022. Cakes in plastic: a study of implicit associations of compostable bio-based versus plastic food packaging. Resources, Conservation and Recycling 178, article number: 105977. (10.1016/j.resconrec.2021.105977)
2021
- Dermody, J., Koenig-Lewis, N., Zhao, A. L. and Hanmer-Lloyd, S. 2021. Critiquing a utopian idea of sustainable consumption: a post-capitalism perspective. Journal of Macromarketing 41(4), pp. 626-645. (10.1177/0276146720979148)
- Dermody, J., Zhao, A. L., Koenig-Lewis, N. and Hanmer-Lloyd, S. 2021. Evaluating the challenge of China's crossverging young “enviro-materialists”. Journal of Consumer Behaviour 20(3), pp. 695-708. (10.1002/cb.1896)
- Reynolds, L. and Koenig-Lewis, N. 2021. Making ‘sense’ of place branding: adopting a sensemaking, sensefiltering and sensegiving lens. In: Medway, D., Warnaby, G. and Byrom, J. eds. A Research Agenda for Place Branding. Elgar Research Agendas Cheltenham: Edward Elgar Publishing, pp. 233-246.
- Koenig-Lewis, N., Palmer, A. and Asaad, Y. 2021. Linking engagement at cultural festivals to legacy impacts. Journal of Sustainable Tourism 29(11-12), pp. 1810-1831. (10.1080/09669582.2020.1855434)
- Koenig-Lewis, N., Bosangit, C. and De Angelis, R. 2021. Could renting be the 'new buying'? Perspectives on consumers' role in prolonging product lifetimes.. Presented at: 4th Conference on Product Lifetimes and the Environment (PLATE 2021), Virtual, 26-28 May 2021.
- Bosangit, C., De Angelis, R., Koenig-Lewis, N. and Carrigan, M. 2021. Reframing circular economy as a marketing priority: emphasising the role of consumers. Presented at: 2021 Academy of Marketing Annual Conference, Virtual, 5-7 July 2021.
2020
- Koenig-Lewis, N., Bosangit, C., Iyanna, S. and Carrigan, M. 2020. Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK. Presented at: 2020 AMA Global Marketing SIG Conference, Taormina, Italy, 18-21 May 2020.
2019
- Lindgreen, A. et al. eds. 2019. Public value: Deepening, enriching, and broadening the theory and practice of creating public value. London and New York: Routledge.
- Bosangit, C. and Koenig-Lewis, N. 2019. The interplay between self-perception and self-signalling: Exploring motivations and barriers to using pre-owned and shared goods. Presented at: 6th International Workshop on the Sharing Economy, Utrecht, Netherlands, 27-29 June 2019.
- Koenig-Lewis, N., Hudson, K. and Bosangit, C. 2019. Family business brands and the ethical consumer: Leveraging category-based beliefs to enhance the credibility of cause-related claims. Presented at: 52nd Academy of Marketing Conference, Regent's University London, 2-4 July 2019. pp. -.
- Koenig-Lewis, N. and Bosangit, C. 2019. Pre-owned versus brand-new: why consumers (de)value shared goods? Examining the role of self-perception theory. Presented at: 52nd Academy of Marketing Conference, Regent's University, London, UK, 2-4 July 2019. pp. -.
- Koenig-Lewis, N. and Bosangit, C. 2019. Reducing resource use through access-based consumption: A platform owners' perspective. Presented at: 7th International Symposium on Marketing Ethics and CSR, Karlstad Business School/ CTF - Service Research Centre, Karlstad University, Sweden, 7-9 April 2019. pp. -.
- Koenig-Lewis, N., Palmer, A. and Grazzini, L. 2019. Plastic or non-plastic food packaging? An investigation of explicit and implicit attitudes to consumer adoption. Presented at: International Conference on Environmental Psychology (ICEP) 2019, University of Plymouth, UK, 3-6 September 2019.
- Dermody, J., Zhao, A. L., Koenig-Lewis, N. and Hamner-Lloyd, S. 2019. Critically examining the emergence of enviromaterialist consumers in industrialised China and India. Presented at: International Conference on Environmental Psychology (ICEP) 2019, University of Plymouth, UK, 3-6 September 2019.
2018
- Dermody, J., Koenig-Lewis, N., Lifen Zhao, A. and Hanmer-Lloyd, S. 2018. Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: evidence from China and Poland. Journal of Business Research 86, pp. 333-343. (10.1016/j.jbusres.2017.09.041)
- Koenig-Lewis, N., Asaad, Y. and Palmer, A. 2018. Sports events and interaction among spectators: examining antecedents of spectators' value creation. European Sport Management Quarterly 18(2), pp. 193-215. (10.1080/16184742.2017.1361459)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. 2018. Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help?. Presented at: 5th Annual British Environmental Society (BrEPS) Conference, University of Surrey, UK, 13-14 September 2018. pp. -.
- Zhao, A., Koenig-Lewis, N., Dermody, J. and Hamner-Lloyd, S. 2018. Promoting sustainable behaviours in China: The interplay of traditional cultural values and identity. Presented at: 3rd International Conference on Marketing, Strategy and Policy, Newcastle University, London, UK, 10-11 April 2018. pp. -.
2017
- Koenig-Lewis, N., Bosangit, C. and Palmer, A. 2017. Exploring attitudes and motivations towards access-based consumption versus ownership-consumption. Presented at: Surrey Think Tank: Collaborative Economy, Surrey, 29 September 2017.
- Koenig-Lewis, N. and Palmer, A. 2017. Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival. Presented at: 25th ICRM (International Colloquium in Relationship Marketing), Munich, Germany, 12-14 Sep 2017.
- Grazzini, L., Koenig-Lewis, N. and Palmer, A. 2017. Communicating sustainable benefits: effects of mental representation and psychological distance perceptions. Presented at: 2017 Summer AMA Conference,, San Francisco, California, 4-6 August 2017.
- Koenig-Lewis, N. and Grazzini, L. 2017. Nudging consumers towards sustainable consumption choices: effects of psychological distance perceptions. Presented at: EMAC 2017 (European Marketing Conference), University of Groningen, Netherlands, 23-26 May 2017.
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu's field-capital lens. Presented at: Institute of Place Management 4th International Biennial Conference, Manchester, UK, 7-8 Sep 2017.
- Reynolds, L., Koenig-Lewis, N. and Woodside, A. 2017. Advancing stakeholder co-creation and co-production of city brand meanings: melds, gaps, omissions, and distortions in “elegant” Bath versus “rebel” Bristol. Presented at: 2nd Conference of the International Place Branding Association, Swansea, Wales, 5-9 December 2017.
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Struggling for legitimacy in the city branding process: an application of Bourdieu’s field-capital theory to the co-creation of the city brand identity. Presented at: 4th Corfu Symposium on Managing & Marketing Places 2017, Corfu, Greece, 24-27 April 2017.
2016
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2016. Young British partisan attitudes to negative election campaign advertising: a Tri-Party perspective. Journal of Political Marketing 15(4), pp. 333-361. (10.1080/15377857.2014.959687)
- Palmer, A., Koenig-Lewis, N. and Asaad, Y. 2016. Brand identification in higher education: a conditional process analysis. Journal of Business Research 69(8), pp. 3033-3040. (10.1016/j.jbusres.2016.01.018)
- Koenig-Lewis, N., Asaad, Y., Palmer, A. and Petersone, E. 2016. The effects of passage of time on alumni recall of 'student experience'. Higher Education Quarterly 70(1), pp. 59-80. (10.1111/hequ.12063)
- Koenig-Lewis, N., Grazzini, L. and Palmer, A. 2016. Exploring the attitude-behaviour gap in sustainable consumption - a study of implicit and explicit measures of attitudes. Presented at: BAM Marketing and Retail SIG Event: Sustainability and Ethical Consumption, University of Surrey, 28th April 2016.
- Reynolds, L. and Koenig-Lewis, N. 2016. Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input?. Presented at: Inaugural Conference of the International Place Branding Association (IPBA 2016), London, England, 7-9 December 2016.
2015
- Organ, K., Koenig-Lewis, N., Palmer, A. and Probert, J. 2015. Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management 48, pp. 84-99. (10.1016/j.tourman.2014.10.021)
- Koenig-Lewis, N., Marquet, M., Palmer, A. and Zhao, A. L. 2015. Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal 35(10), pp. 537-554. (10.1080/02642069.2015.1043278)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2015. Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity. Journal of Marketing Management 31(13-14), pp. 1472-1502. (10.1080/0267257X.2015.1061039)
- Koenig-Lewis, N., Organ, K. and Palmer, A. 2015. The 'ladder of engagement' to building lasting customer relationships. Presented at: 15th ICRM (International Colloquium in Relationship Marketing), Hanken Business School, Finland, 15th to 17th Sep 2015.
- Organ, K., Koenig-Lewis, N. and Palmer, A. 2015. The 'ladder of engagement' - an empirical study of its link to loyalty. Presented at: Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July 2015.
- Asaad, Y., Koenig-Lewis, N. and Palmer, A. 2015. Anticipating the show or the social experience? - examining customer-to-customer interaction in the performing arts. Presented at: Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July 2015.
2014
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2014. Young British partisans' and non-voters' processing of attack election advertising and the implications for marketing politics. Journal of Marketing Management 30(9-10), pp. 974-1005. (10.1080/0267257X.2014.933866)
- Koenig-Lewis, N., Palmer, A., Dermody, J. and Urbye, A. 2014. Consumers' evaluations of ecological packaging - rational and emotional approaches. Journal of Environmental Psychology 37, pp. 94-105. (10.1016/j.jenvp.2013.11.009)
- Koenig-Lewis, N. and Palmer, A. 2014. The effects of anticipatory emotions on service satisfaction and behavioral intention. Journal of Services Marketing 28(6), pp. 437-451. (10.1108/JSM-09-2013-0244)
- Stacey, K., Koenig-Lewis, N. and Palmer, A. 2014. The effect of food festival engagement on food consumption choices. Presented at: Academy of Marketing Conference July 2014, University of Bournemouth, Bournemouth, UK, 7-10 July 2014.
2013
- Palmer, A., Koenig-Lewis, N. and Medi Jones, L. E. 2013. The effects of residents' social identity and involvement on their advocacy of incoming tourism. Tourism Management 38, pp. 142-151. (10.1016/j.tourman.2013.02.019)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Lifen Zhao, A. 2013. Attack advertising as an agent of British youth political disempowerment? A review of empirical evidence from the 2010 British general election. In: Scullion, R. et al. eds. The Media, Political Participation and Empowerment. Routledge Research in Political Communicatio, pp. 39-57.
2011
- Palmer, A. and Koenig-Lewis, N. 2011. The effects of pre-enrolment emotions and peer group interaction on students' satisfaction. Journal of Marketing Management 27(11-12), pp. 1208-1231. (10.1080/0267257X.2011.614955)
2010
- Palmer, A. and Koenig-Lewis, N. 2010. Primary and secondary effects of emotions on behavioural intention of theatre clients. Journal of Marketing Management 26(13-14), pp. 1201-1217. (10.1080/0267257X.2010.523008)
- Koenig-Lewis, N. and Bischoff, E. E. 2010. Developing effective strategies for tackling seasonality in the tourism industry. Tourism and Hospitality Planning & Development 7(4), pp. 395-413. (10.1080/1479053X.2010.520466)
- Koenig-Lewis, N., Palmer, A. and Moll, A. 2010. Predicting young consumers' take up of mobile banking services. International Journal of Bank Marketing 28(5), pp. 410-432. (10.1108/02652321011064917)
- Zhao, A. L., Koenig-Lewis, N., Hanmer-Lloyd, S. and Ward, P. 2010. Adoption of internet banking services in China: is it all about trust?. International Journal of Bank Marketing 28(1), pp. 7-26. (10.1108/02652321011013562)
2009
- Palmer, A. and Koenig-Lewis, N. 2009. An entended, community focused, experiential framework for relationship marketing. Journal of Customer Behaviour 8(1), pp. 85-96. (10.1362/147539209X414407)
- Palmer, A. and Koenig-Lewis, N. 2009. An experiential, social network-based approach to direct marketing. Direct Marketing: An International Journal 3(3), pp. 162-176. (10.1108/17505930910985116)
2008
- Koenig-Lewis, N. and Palmer, A. 2008. Experiential values over time - a comparison of measures of satisfaction and emotion. Journal of Marketing Management 24(1-2), pp. 69-85. (10.1362/026725708X273920)
- Palmer, A. and Koenig-Lewis, N. 2008. Experiential bases for relationship development: a study of alumni relationships. Journal of Relationship Marketing 7(1), pp. 65-90. (10.1080/15332660802068013)
2007
- Bischoff, E. E. and Koenig-Lewis, N. 2007. VFR tourism: the importance of university students as hosts. International Journal of Tourism Research 9(6), pp. 465-484. (10.1002/jtr.618)
2005
- Koenig-Lewis, N. and Bischoff, E. E. 2005. Seasonality research: the state of the art. International Journal of Tourism Research 7(4-5), pp. 201-219. (10.1002/jtr.531)
2004
- Koenig-Lewis, N. and Bischoff, E. E. 2004. Analyzing seasonality in Welsh room occupancy data. Annals of Tourism Research 31(2), pp. 374-392. (10.1016/j.annals.2003.12.006)
- Koenig-Lewis, N. and Bischoff, E. E. 2004. Tourism demand patterns in turbulent times: analysing Welsh accommodation occupancy data for 1998-2001. International Journal of Tourism Research 6(4), pp. 205-220. (10.1002/jtr.475)
2003
- Koenig-Lewis, N. and Bischoff, E. E. 2003. Seasonality of tourism in Wales: a comparative analysis. Tourism Economics 9(3), pp. 229-254. (10.5367/000000003101298376)
Articles
- Zhao, A. L., Dermody, J., Koenig-Lewis, N. and Hanmer-Lloyd, S. 2024. Cultivating sustainable consumption: The role of harmonious cultural values and pro-environmental self-identity. Journal of Consumer Behaviour 23(2), pp. 1014-1031. (10.1002/cb.2261)
- Reynolds, L., Peattie, K., Koenig-Lewis, N. and Doering, H. 2024. There’s a time and place: Navigating omni-temporality in the place branding process. Journal of Business Research 170, article number: 114308. (10.1016/j.jbusres.2023.114308)
- Reynolds, L., Doering, H., Koenig-Lewis, N. and Peattie, K. 2023. Engagement and estrangement: A "tale of two cities" for Bristol’s green branding. European Journal of Marketing 57(9), pp. 2432-2458. (10.1108/EJM-08-2021-0602)
- Garrod, B., Zhao, A. L. and Koenig-Lewis, N. 2023. A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb. International Journal of Hospitality Management 110, article number: 103432. (10.1016/j.ijhm.2023.103432)
- Reynolds, L., Koenig-Lewis, N., Doering, H. and Peattie, K. 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91, article number: 104532. (10.1016/j.tourman.2022.104532)
- Koenig-Lewis, N., Grazzini, L. and Palmer, A. 2022. Cakes in plastic: a study of implicit associations of compostable bio-based versus plastic food packaging. Resources, Conservation and Recycling 178, article number: 105977. (10.1016/j.resconrec.2021.105977)
- Dermody, J., Koenig-Lewis, N., Zhao, A. L. and Hanmer-Lloyd, S. 2021. Critiquing a utopian idea of sustainable consumption: a post-capitalism perspective. Journal of Macromarketing 41(4), pp. 626-645. (10.1177/0276146720979148)
- Dermody, J., Zhao, A. L., Koenig-Lewis, N. and Hanmer-Lloyd, S. 2021. Evaluating the challenge of China's crossverging young “enviro-materialists”. Journal of Consumer Behaviour 20(3), pp. 695-708. (10.1002/cb.1896)
- Koenig-Lewis, N., Palmer, A. and Asaad, Y. 2021. Linking engagement at cultural festivals to legacy impacts. Journal of Sustainable Tourism 29(11-12), pp. 1810-1831. (10.1080/09669582.2020.1855434)
- Dermody, J., Koenig-Lewis, N., Lifen Zhao, A. and Hanmer-Lloyd, S. 2018. Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: evidence from China and Poland. Journal of Business Research 86, pp. 333-343. (10.1016/j.jbusres.2017.09.041)
- Koenig-Lewis, N., Asaad, Y. and Palmer, A. 2018. Sports events and interaction among spectators: examining antecedents of spectators' value creation. European Sport Management Quarterly 18(2), pp. 193-215. (10.1080/16184742.2017.1361459)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2016. Young British partisan attitudes to negative election campaign advertising: a Tri-Party perspective. Journal of Political Marketing 15(4), pp. 333-361. (10.1080/15377857.2014.959687)
- Palmer, A., Koenig-Lewis, N. and Asaad, Y. 2016. Brand identification in higher education: a conditional process analysis. Journal of Business Research 69(8), pp. 3033-3040. (10.1016/j.jbusres.2016.01.018)
- Koenig-Lewis, N., Asaad, Y., Palmer, A. and Petersone, E. 2016. The effects of passage of time on alumni recall of 'student experience'. Higher Education Quarterly 70(1), pp. 59-80. (10.1111/hequ.12063)
- Organ, K., Koenig-Lewis, N., Palmer, A. and Probert, J. 2015. Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management 48, pp. 84-99. (10.1016/j.tourman.2014.10.021)
- Koenig-Lewis, N., Marquet, M., Palmer, A. and Zhao, A. L. 2015. Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal 35(10), pp. 537-554. (10.1080/02642069.2015.1043278)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2015. Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity. Journal of Marketing Management 31(13-14), pp. 1472-1502. (10.1080/0267257X.2015.1061039)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2014. Young British partisans' and non-voters' processing of attack election advertising and the implications for marketing politics. Journal of Marketing Management 30(9-10), pp. 974-1005. (10.1080/0267257X.2014.933866)
- Koenig-Lewis, N., Palmer, A., Dermody, J. and Urbye, A. 2014. Consumers' evaluations of ecological packaging - rational and emotional approaches. Journal of Environmental Psychology 37, pp. 94-105. (10.1016/j.jenvp.2013.11.009)
- Koenig-Lewis, N. and Palmer, A. 2014. The effects of anticipatory emotions on service satisfaction and behavioral intention. Journal of Services Marketing 28(6), pp. 437-451. (10.1108/JSM-09-2013-0244)
- Palmer, A., Koenig-Lewis, N. and Medi Jones, L. E. 2013. The effects of residents' social identity and involvement on their advocacy of incoming tourism. Tourism Management 38, pp. 142-151. (10.1016/j.tourman.2013.02.019)
- Palmer, A. and Koenig-Lewis, N. 2011. The effects of pre-enrolment emotions and peer group interaction on students' satisfaction. Journal of Marketing Management 27(11-12), pp. 1208-1231. (10.1080/0267257X.2011.614955)
- Palmer, A. and Koenig-Lewis, N. 2010. Primary and secondary effects of emotions on behavioural intention of theatre clients. Journal of Marketing Management 26(13-14), pp. 1201-1217. (10.1080/0267257X.2010.523008)
- Koenig-Lewis, N. and Bischoff, E. E. 2010. Developing effective strategies for tackling seasonality in the tourism industry. Tourism and Hospitality Planning & Development 7(4), pp. 395-413. (10.1080/1479053X.2010.520466)
- Koenig-Lewis, N., Palmer, A. and Moll, A. 2010. Predicting young consumers' take up of mobile banking services. International Journal of Bank Marketing 28(5), pp. 410-432. (10.1108/02652321011064917)
- Zhao, A. L., Koenig-Lewis, N., Hanmer-Lloyd, S. and Ward, P. 2010. Adoption of internet banking services in China: is it all about trust?. International Journal of Bank Marketing 28(1), pp. 7-26. (10.1108/02652321011013562)
- Palmer, A. and Koenig-Lewis, N. 2009. An entended, community focused, experiential framework for relationship marketing. Journal of Customer Behaviour 8(1), pp. 85-96. (10.1362/147539209X414407)
- Palmer, A. and Koenig-Lewis, N. 2009. An experiential, social network-based approach to direct marketing. Direct Marketing: An International Journal 3(3), pp. 162-176. (10.1108/17505930910985116)
- Koenig-Lewis, N. and Palmer, A. 2008. Experiential values over time - a comparison of measures of satisfaction and emotion. Journal of Marketing Management 24(1-2), pp. 69-85. (10.1362/026725708X273920)
- Palmer, A. and Koenig-Lewis, N. 2008. Experiential bases for relationship development: a study of alumni relationships. Journal of Relationship Marketing 7(1), pp. 65-90. (10.1080/15332660802068013)
- Bischoff, E. E. and Koenig-Lewis, N. 2007. VFR tourism: the importance of university students as hosts. International Journal of Tourism Research 9(6), pp. 465-484. (10.1002/jtr.618)
- Koenig-Lewis, N. and Bischoff, E. E. 2005. Seasonality research: the state of the art. International Journal of Tourism Research 7(4-5), pp. 201-219. (10.1002/jtr.531)
- Koenig-Lewis, N. and Bischoff, E. E. 2004. Analyzing seasonality in Welsh room occupancy data. Annals of Tourism Research 31(2), pp. 374-392. (10.1016/j.annals.2003.12.006)
- Koenig-Lewis, N. and Bischoff, E. E. 2004. Tourism demand patterns in turbulent times: analysing Welsh accommodation occupancy data for 1998-2001. International Journal of Tourism Research 6(4), pp. 205-220. (10.1002/jtr.475)
- Koenig-Lewis, N. and Bischoff, E. E. 2003. Seasonality of tourism in Wales: a comparative analysis. Tourism Economics 9(3), pp. 229-254. (10.5367/000000003101298376)
Book sections
- Bosangit, C., Iyanna, S. and Koenig-Lewis, N. 2023. Psst! Don't tell anyone it's second-hand: drivers and barriers of second-hand consumption in emerging markets. In: Carrigan, M., Wells, V. and Karolos, P. eds. Research Handbook on Ethical Consumption. Cheltenham: Edward Elgar, pp. 225-249., (10.4337/9781802202021.00021)
- Reynolds, L. and Koenig-Lewis, N. 2021. Making ‘sense’ of place branding: adopting a sensemaking, sensefiltering and sensegiving lens. In: Medway, D., Warnaby, G. and Byrom, J. eds. A Research Agenda for Place Branding. Elgar Research Agendas Cheltenham: Edward Elgar Publishing, pp. 233-246.
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Lifen Zhao, A. 2013. Attack advertising as an agent of British youth political disempowerment? A review of empirical evidence from the 2010 British general election. In: Scullion, R. et al. eds. The Media, Political Participation and Empowerment. Routledge Research in Political Communicatio, pp. 39-57.
Books
- Lindgreen, A. et al. eds. 2019. Public value: Deepening, enriching, and broadening the theory and practice of creating public value. London and New York: Routledge.
Conferences
- Alkaffary, B., Koenig-Lewis, N., Bosangit, C. and Mardon, R. 2022. Psychological ownership in access-based services: The role of the virtual closet. Presented at: 12th SERVSIG Conference, Glasgow, UK, 16-18 June 2022.
- Koenig-Lewis, N., Bosangit, C. and De Angelis, R. 2021. Could renting be the 'new buying'? Perspectives on consumers' role in prolonging product lifetimes.. Presented at: 4th Conference on Product Lifetimes and the Environment (PLATE 2021), Virtual, 26-28 May 2021.
- Bosangit, C., De Angelis, R., Koenig-Lewis, N. and Carrigan, M. 2021. Reframing circular economy as a marketing priority: emphasising the role of consumers. Presented at: 2021 Academy of Marketing Annual Conference, Virtual, 5-7 July 2021.
- Koenig-Lewis, N., Bosangit, C., Iyanna, S. and Carrigan, M. 2020. Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK. Presented at: 2020 AMA Global Marketing SIG Conference, Taormina, Italy, 18-21 May 2020.
- Bosangit, C. and Koenig-Lewis, N. 2019. The interplay between self-perception and self-signalling: Exploring motivations and barriers to using pre-owned and shared goods. Presented at: 6th International Workshop on the Sharing Economy, Utrecht, Netherlands, 27-29 June 2019.
- Koenig-Lewis, N., Hudson, K. and Bosangit, C. 2019. Family business brands and the ethical consumer: Leveraging category-based beliefs to enhance the credibility of cause-related claims. Presented at: 52nd Academy of Marketing Conference, Regent's University London, 2-4 July 2019. pp. -.
- Koenig-Lewis, N. and Bosangit, C. 2019. Pre-owned versus brand-new: why consumers (de)value shared goods? Examining the role of self-perception theory. Presented at: 52nd Academy of Marketing Conference, Regent's University, London, UK, 2-4 July 2019. pp. -.
- Koenig-Lewis, N. and Bosangit, C. 2019. Reducing resource use through access-based consumption: A platform owners' perspective. Presented at: 7th International Symposium on Marketing Ethics and CSR, Karlstad Business School/ CTF - Service Research Centre, Karlstad University, Sweden, 7-9 April 2019. pp. -.
- Koenig-Lewis, N., Palmer, A. and Grazzini, L. 2019. Plastic or non-plastic food packaging? An investigation of explicit and implicit attitudes to consumer adoption. Presented at: International Conference on Environmental Psychology (ICEP) 2019, University of Plymouth, UK, 3-6 September 2019.
- Dermody, J., Zhao, A. L., Koenig-Lewis, N. and Hamner-Lloyd, S. 2019. Critically examining the emergence of enviromaterialist consumers in industrialised China and India. Presented at: International Conference on Environmental Psychology (ICEP) 2019, University of Plymouth, UK, 3-6 September 2019.
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. 2018. Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help?. Presented at: 5th Annual British Environmental Society (BrEPS) Conference, University of Surrey, UK, 13-14 September 2018. pp. -.
- Zhao, A., Koenig-Lewis, N., Dermody, J. and Hamner-Lloyd, S. 2018. Promoting sustainable behaviours in China: The interplay of traditional cultural values and identity. Presented at: 3rd International Conference on Marketing, Strategy and Policy, Newcastle University, London, UK, 10-11 April 2018. pp. -.
- Koenig-Lewis, N., Bosangit, C. and Palmer, A. 2017. Exploring attitudes and motivations towards access-based consumption versus ownership-consumption. Presented at: Surrey Think Tank: Collaborative Economy, Surrey, 29 September 2017.
- Koenig-Lewis, N. and Palmer, A. 2017. Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival. Presented at: 25th ICRM (International Colloquium in Relationship Marketing), Munich, Germany, 12-14 Sep 2017.
- Grazzini, L., Koenig-Lewis, N. and Palmer, A. 2017. Communicating sustainable benefits: effects of mental representation and psychological distance perceptions. Presented at: 2017 Summer AMA Conference,, San Francisco, California, 4-6 August 2017.
- Koenig-Lewis, N. and Grazzini, L. 2017. Nudging consumers towards sustainable consumption choices: effects of psychological distance perceptions. Presented at: EMAC 2017 (European Marketing Conference), University of Groningen, Netherlands, 23-26 May 2017.
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu's field-capital lens. Presented at: Institute of Place Management 4th International Biennial Conference, Manchester, UK, 7-8 Sep 2017.
- Reynolds, L., Koenig-Lewis, N. and Woodside, A. 2017. Advancing stakeholder co-creation and co-production of city brand meanings: melds, gaps, omissions, and distortions in “elegant” Bath versus “rebel” Bristol. Presented at: 2nd Conference of the International Place Branding Association, Swansea, Wales, 5-9 December 2017.
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Struggling for legitimacy in the city branding process: an application of Bourdieu’s field-capital theory to the co-creation of the city brand identity. Presented at: 4th Corfu Symposium on Managing & Marketing Places 2017, Corfu, Greece, 24-27 April 2017.
- Koenig-Lewis, N., Grazzini, L. and Palmer, A. 2016. Exploring the attitude-behaviour gap in sustainable consumption - a study of implicit and explicit measures of attitudes. Presented at: BAM Marketing and Retail SIG Event: Sustainability and Ethical Consumption, University of Surrey, 28th April 2016.
- Reynolds, L. and Koenig-Lewis, N. 2016. Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input?. Presented at: Inaugural Conference of the International Place Branding Association (IPBA 2016), London, England, 7-9 December 2016.
- Koenig-Lewis, N., Organ, K. and Palmer, A. 2015. The 'ladder of engagement' to building lasting customer relationships. Presented at: 15th ICRM (International Colloquium in Relationship Marketing), Hanken Business School, Finland, 15th to 17th Sep 2015.
- Organ, K., Koenig-Lewis, N. and Palmer, A. 2015. The 'ladder of engagement' - an empirical study of its link to loyalty. Presented at: Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July 2015.
- Asaad, Y., Koenig-Lewis, N. and Palmer, A. 2015. Anticipating the show or the social experience? - examining customer-to-customer interaction in the performing arts. Presented at: Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July 2015.
- Stacey, K., Koenig-Lewis, N. and Palmer, A. 2014. The effect of food festival engagement on food consumption choices. Presented at: Academy of Marketing Conference July 2014, University of Bournemouth, Bournemouth, UK, 7-10 July 2014.
- Dermody, J., Koenig-Lewis, N., Lifen Zhao, A. and Hanmer-Lloyd, S. 2018. Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: evidence from China and Poland. Journal of Business Research 86, pp. 333-343. (10.1016/j.jbusres.2017.09.041)
- Koenig-Lewis, N., Asaad, Y. and Palmer, A. 2018. Sports events and interaction among spectators: examining antecedents of spectators' value creation. European Sport Management Quarterly 18(2), pp. 193-215. (10.1080/16184742.2017.1361459)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2016. Young British partisan attitudes to negative election campaign advertising: a Tri-Party perspective. Journal of Political Marketing 15(4), pp. 333-361. (10.1080/15377857.2014.959687)
- Palmer, A., Koenig-Lewis, N. and Asaad, Y. 2016. Brand identification in higher education: a conditional process analysis. Journal of Business Research 69(8), pp. 3033-3040. (10.1016/j.jbusres.2016.01.018)
- Organ, K., Koenig-Lewis, N., Palmer, A. and Probert, J. 2015. Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management 48, pp. 84-99. (10.1016/j.tourman.2014.10.021)
- Koenig-Lewis, N., Marquet, M., Palmer, A. and Zhao, A. L. 2015. Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal 35(10), pp. 537-554. (10.1080/02642069.2015.1043278)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2015. Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity. Journal of Marketing Management 31(13-14), pp. 1472-1502. (10.1080/0267257X.2015.1061039)
- Koenig-Lewis, N., Palmer, A., Dermody, J. and Urbye, A. 2014. Consumers' evaluations of ecological packaging - rational and emotional approaches. Journal of Environmental Psychology 37, pp. 94-105. (10.1016/j.jenvp.2013.11.009)
- Koenig-Lewis, N. and Palmer, A. 2014. The effects of anticipatory emotions on service satisfaction and behavioral intention. Journal of Services Marketing 28(6), pp. 437-451. (10.1108/JSM-09-2013-0244)
- Palmer, A., Koenig-Lewis, N. and Medi Jones, L. E. 2013. The effects of residents' social identity and involvement on their advocacy of incoming tourism. Tourism Management 38, pp. 142-151. (10.1016/j.tourman.2013.02.019)
- Palmer, A. and Koenig-Lewis, N. 2011. The effects of pre-enrolment emotions and peer group interaction on students' satisfaction. Journal of Marketing Management 27(11-12), pp. 1208-1231. (10.1080/0267257X.2011.614955)
- Palmer, A. and Koenig-Lewis, N. 2010. Primary and secondary effects of emotions on behavioural intention of theatre clients. Journal of Marketing Management 26(13-14), pp. 1201-1217. (10.1080/0267257X.2010.523008)
- Koenig-Lewis, N., Palmer, A. and Moll, A. 2010. Predicting young consumers' take up of mobile banking services. International Journal of Bank Marketing 28(5), pp. 410-432. (10.1108/02652321011064917)
- Koenig-Lewis, N. and Palmer, A. 2008. Experiential values over time - a comparison of measures of satisfaction and emotion. Journal of Marketing Management 24(1-2), pp. 69-85. (10.1362/026725708X273920)
- Koenig-Lewis, N. and Bischoff, E. E. 2005. Seasonality research: the state of the art. International Journal of Tourism Research 7(4-5), pp. 201-219. (10.1002/jtr.531)
- Koenig-Lewis, N. and Bischoff, E. E. 2004. Analyzing seasonality in Welsh room occupancy data. Annals of Tourism Research 31(2), pp. 374-392. (10.1016/j.annals.2003.12.006)
Ymchwil
Diddordebau ymchwil
- Defnydd cynaliadwy
- Defnydd sy'n seiliedig ar fynediad (ee, defnydd o ddeunydd, rhentu)
- Economi gylchol (e.e. agweddau defnyddwyr, ail-law)
- Digwyddiadau/gwyliau fel asiantau newid ymddygiad cynaliadwy
Prosiectau ymchwil, cyllid, digwyddiadau effaith ac ymgysylltu
Defnydd sy'n Seiliedig ar Fynediad / Economi Cylchlythyr
- Academi Ariannu Ymchwil Marchnata (AMRC) 2022-2023: "A yw cynhyrchion ail-law yn ein gwneud ni (llai) yn hapus? Rôl gwerthoedd materol ac adeiladu hunaniaeth ar farn llesiant defnyddwyr o gynhyrchion cylchol", 1 Awst 2022 – 31 Gorffennaf 2023 (PI - O Moldes Andres, CoI – N Koenig-Lewis, C Bosangit)
- Grant Ymchwil Bach yr Academi Brydeinig/Leverhulme 2018-2020, "Lleihau'r defnydd o adnoddau trwy fynediad a rennir i nwyddau defnyddwyr – nodi rhwystrau isymwybod i newid ymddygiad gorfodol", (gyda Bosangit, C.), Gorffennaf 2018- Ionawr 2020
- Grant Ymchwil ADU Prifysgol Abu Dhabi 2018-2019, "Archwilio cymhellion defnyddwyr yn UEA i gymryd rhan yn yr economi sy'n rhannu", (gyda Iyanna, S., Carrigan, M. a Bosangit, C.)
- Siaradwr Arbenigol Gwahoddedig ac Aelod o'r Panel i roi tystiolaeth yn y Panel "Beth rydym yn ei brynu: Prynu Ail-law, Rhentu, Rhannu: Dyfodol Defnydd?", yn y Cynulliad Hinsawdd y DU, Birmingham, 8 Chwefror 2020 (comisiynwyd gan chwe phwyllgor dethol Tŷ'r Cyffredin, Adroddiad Terfynol – Climate Assembly UK – Y llwybr i sero net
- Blog Ysgol Busnes Caerdydd 9 Tach 2020 - Defnydd sy'n seiliedig ar fynediad: y ffordd ymlaen tuag at ddyfodol mwy cynaliadwy a chylchol?
Grŵp Ymchwil yr Ŵyl ac Ymchwil Digwyddiadau
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Sefydlwyd Grŵp Ymchwil yr Ŵyl (FRG) yn 2016 i ddod ag academyddion ym Mhrifysgol Caerdydd ynghyd â rhanddeiliaid allweddol i ymgymryd ag ymchwil gydweithredol ar sîn yr ŵyl, ac i ystyried cwestiynau brys ar ddyfodol gwyliau.
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Cyfrif Cyflymu Effaith Cytûn Prifysgol Caerdydd (IAA) – ESRC 2023-2024: " Gyrru ymlaen Newid Ymddygiad Cynaliadwy drwy Chwaraeon a Digwyddiadau Diwylliannol", Tachwedd 2023-Medi 2024 (Cyd-I – N Koenig-Lewis (CARBS), A Collins (Geopl), D Dineva (CARBS), K Steentjes (PSYCH))
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Cyfrif Cyflymu Effaith ESRC Prifysgol Caerdydd (IAA) 2023: "Digwyddiadau fel asiantau newid ymddygiad cynaliadwy: Effaith argyhoeddi a chynllunio gweithgareddau effaith yn y dyfodol gyda phartneriaid", Mehefin-Medi 2023 (Cyd-I - A Collins (Geopl), N Koenig-Lewis (CARBS), D Dineva (CARBS)
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Cyllid Cychwynnol Cyfrif Effaith ESRC Prifysgol Caerdydd (IAA) 2022-2023: "Lleihau ôl troed teithio cynadleddau academaidd mawr: ffocws ar Gynhadledd Rheoli Chwaraeon y Gymdeithas Ewropeaidd", 1 Awst 2022 – 31 Mawrth 2023 (Cyd-PI – A Collins (Geopl), N Koenig-Lewis (CARBS))
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Cyllid Arloesi i Bawb, Cyllid Arloesi Ymchwil Cymru (RWIF) gan Gyngor Cyllido Addysg Uwch Cymru (CCAUC) 2022: "Effaith digwyddiadau chwaraeon fel asiantau ar gyfer newid ymddygiad cynaliadwy", 2022-2023 (Cyd-PI – A Collins (Geopl), N Koenig-Lewis (CARBS), CoI – Dineva, D. (CARBS) mewn cydweithrediad â NTT DataUK
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CUROP (Rhaglen Cyfleoedd Ymchwil Israddedig Caerdydd) 2022: "Cysylltu Gwyliau yng Nghymru – Barn ar Gynaliadwyedd", Prifysgol Caerdydd (Canolfan Cymorth ac Arloesi Addysg), 2022 (PI – N Koenig-Lewis, CoI: A Collins)
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Prosiect CUROP (Rhaglen Cyfleoedd Ymchwil Israddedig Caerdydd) 2018: "Dylanwadu ar Effaith a Chymynroddion Gwyliau yng Nghymru: Sylw ar Eisteddfod Genedlaethol Caerdydd 2018", Prifysgol Caerdydd (Canolfan Addysg ac Arloesi) http://blogs.cardiff.ac.uk/business-school/2019/04/25/wonderful-and-unique-our-curop-experience-at-the-national-eisteddfod-of-wales/
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Blog Caerdydd Creadigol, 29 Mehefin 2020, Rhaid i sioe'r ŵyl fynd ymlaen(llinell)
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Blog Caerdydd Creadigol, 3 Ebrill 2017, Prosiect Gŵyl Cerdd Swn - Spotligth ar Ŵyl Gerdd Swn - Lansiad yr Adroddiad
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Prosiect Ymchwil yr Eisteddfod Genedlaethol ar brofiad/ymgysylltu, gwerthoedd ac effeithiau etifeddiaeth ymwelwyr yr ŵyl, yn ogystal â dulliau teithio cynaliadwy, 2017 a 2018
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Siaradwr Gwadd mewn digwyddiad cyhoeddus 'Digwyddiadau Chwaraeon a Diwylliannol: Gwella ansawdd gwerthusiadau effaith digwyddiadau', Prifysgol Caerdydd, yr Ysgol Daearyddiaeth a Chynllunio, 6 Chwefror 2019
Gwerth Cyhoeddus a Chynaliadwyedd
- Golygydd Llyfrau - Lindgreen, A., Koenig-Lewis, N ., Kitchener, M., Brewer, J D., Moore, M. H. a Meynhardt, T. (Eds) (2019), Gwerth Cyhoeddus: Dyfnhau, Cyfoethogi, ac Ehangu'r Theori ac Ymarfer. Abingdon, Routledge. (ISBN 978-1-138-05966-5), https://www.cardiff.ac.uk/news/view/1707143-research-for-business,-society-and-communities
- Cyllid Cynllun Datblygu Rhyngwladol 2016, Ysgol Busnes Caerdydd, Prifysgol Caerdydd, "Cydweithrediad Gwerth Cyhoeddus" gyda'r Athro Timo Meynhardt, https://www.cardiff.ac.uk/news/view/1025436-working-lunch-with-public-value-advocate; https://www.cardiff.ac.uk/news/view/1251233-making-an-impact
- Cyllid Ymchwil AMRC 2014, Grant Ymchwil yr Academi Farchnata 2014-2015 "Mabwysiadu deunydd pecynnu sy'n gyfeillgar yn ecolegol – asesiad gan ddefnyddio Prawf Cymdeithas Ymhlyg", Koenig-Lewis, N (PI), Palmer, A. (CoI)
- Cyllid Hwb Busnes IAA ESRC 2019, 'Defnyddwyr' gwerthusiad o becynnau te – cyfleu'r manteision cywir i ddylanwadu ar ddefnydd cynaliadwy', Ymgeisydd Arweiniol, gyda Bosangit, C. & Adwell Foods Ltd. - Welsh Brew, Prifysgol Caerdydd, 1af Chwefror i 31 Mawrth 2019
- Llywodraeth Cymru (Rhwydwaith Clwstwr Bwyd a Diod Cymru) 2018/2019, Rhaglen Partneriaeth Arloesi ar Waith, "Creu iechyd sy'n hybu te gan ddefnyddio mêl a phlanhigion meddyginiaethol Cymreig -Gweithio gyda phedwar cydweithredwr o'r cysyniad i'r farchnad" Ymgeisydd arweiniol Adwell Food Ltd, Partneriaid cydweithredol - Prifysgol Caerdydd: Ysgol Fferylliaeth ac Ysgol Busnes Caerdydd, 29 Hydref 2018 i 1 Mawrth 2019
Trefniadaeth Cynhadledd a Chadeiriau Trac
- Pwyllgor Cynhadledd yr Academi Farchnata, AM2024 Marchnata: Cyfuno gwytnwch a phŵer er gwerth cyhoeddus - tanio ysbryd cymdeithasol marchnata, Ysgol Busnes Caerdydd, 1-4 Gorffennaf 2024
- Cyd-gadeirydd Cynhadledd 3ydd WPGRC - Cynhadledd Ymchwil Ôl-raddedig Cymru mewn Rheoli Busnes ac Economeg, Ysgol Busnes Caerdydd, 15 Mehefin 2023 (gyda De Luca, L., Reggiano, T.; Kaya, E. & Gosling, J.)
- Cyd-gadeirydd Cynhadledd 2il WPGRC - Cynhadledd Ymchwil Ôl-raddedig Cymru mewn Rheoli Busnes ac Economeg, Ysgol Busnes Caerdydd, 16 Mehefin 2022 (gyda De Luca, L., Kaya, E. & Gosling, J.)
- ICRM2018 Cyd-gadeirydd y gynhadledd - 26ain Colocwiwm Rhyngwladol mewn Marchnata Perthynas "Gwerth Cyhoeddus a Marchnata Perthynas: Cyd-greu Gwerth i Gymdeithas, Ysgol Busnes Caerdydd, 11-14 Medi 2018 (gyda Toon, M.);
- Cyd-gadeirydd Cynhadledd 1af WPGRC – Cynhadledd Ymchwil Ôl-raddedig Cymru mewn Rheoli Busnes ac Economeg, Ysgol Busnes Caerdydd, Prifysgol Caerdydd, Caerdydd, y DU, 19eg Mehefin 2019 (gyda De Luca, L. & Daunt, K.);
- Cadeirydd Trac "Heriau a chyfleoedd yn yr economi sy'n rhannu", 43ain Cynhadledd Flynyddol y Gymdeithas Macrofarchnata, 10-13 Gorffennaf 2018, Leipzig, Yr Almaen (gyda Bosangit, C.)
Addysgu
Ymrwymiadau addysgu
BSc Rheoli Busnes (Blwyddyn 1): BS1528 Marchnata (Arweinydd Cyd-fodiwl, 340 o fyfyrwyr),
MSc Marchnata: BST350 Hanfodion Marchnata (Arweinydd Modiwl, 110 o fyfyrwyr)
MSc Marchnata Strategol: BST146 Ymchwil mewn Marchnata Strategol
Goruchwylio PhD
MSc Goruchwylio
Bywgraffiad
Cymwysterau
- Uwch Gymrawd yr Academi Addysg Uwch (SFHEA), 2015
- PhD (Prifysgol Cymru): "Archwilio amrywiadau galw tymhorol i dwristiaid yng Nghymru", Prifysgol Abertawe, 2004
- Rheoli Busnes Dipl-Kffr (Prifysgol Technoleg Dresden, yr Almaen), 1998
Gweithgareddau ychwanegol
- Cynullydd Llwybr DTP ESRC Cymru (Arweinydd ar gyfer Rheoli a Llwybr Busnes), 2016-2023
- Aelod sefydlu Grŵp Ymchwil Gŵyl Prifysgol Caerdydd
- Aelod sefydlu Rhwydwaith SFHEA Prifysgol Caerdydd
- Aelod o Fwrdd Rheoli Cysgodol yr Ysgol, 2015-2018
- Arholwr Allanol ar gyfer rhaglen MSc Marchnata, Prifysgol Swydd Gaerloyw, 2011-2015
- Arholwr Allanol ar gyfer rhaglen BSc Rheoli Busnes (Marchnata), Prifysgol Brunel, 2013-2017
- Arholwr Allanol ar gyfer Rhaglenni MBA Hyblyg a Gweithredol (modiwlau sy'n gysylltiedig â Marchnata), Ysgol Fusnes Henley, Prifysgol Reading, 2019-2023
Anrhydeddau a dyfarniadau
- Gwobrau Dathlu Rhagoriaeth (10 Tach 2022) – Enillydd, Tîm Ymchwil Rhyngddisgyblaethol o CARBS a GEOPL am 'Ragoriaeth mewn Cynaliadwyedd Amgylcheddol' (Collins, A., Munday, M., Roberts, A., Koenig-Lewis, N., Flynn, A., Cooper, C., Jones, C.), Prifysgol Caerdydd
- ESLA 2022 (Gwobrau Cyfoethogi Bywyd Myfyrwyr) – Enwebwyd ar gyfer 'Aelod Staff Mwyaf Dyrchafol y Flwyddyn', Prifysgol Caerdydd, Undeb y Myfyrwyr
- Gwobr Papur Canmoliaeth Uchel 2018 yn y BrEPS 5th Annual Conference, Prifysgol Surrey (Papur: Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. a Zhao, A.L., 'Ymchwilio materoliaeth werdd ymhlith cenedlaethau iau a hŷn yn Tsieina a'r Unol Daleithiau: A all cymorth marchnata cynaliadwy?'
- Gwobr Papur Academaidd Gorau yng Nghynhadledd 4ydd IPM (Sefydliad Rheoli Lleoedd), Manceinion (Papur: Laura Reynolds, L., Koenig-Lewis, N. & Doering, H. (2017), 'Cwestiynu rhethreg cynwysoldeb wrth gyd-greu brandiau dinas trwy lens maes-gyfalaf Bourdieu.'
- 2017. Gwobr Cyfraniad Eithriadol 2017, Prifysgol Caerdydd, Hydref 2017
- 2015. Gwobr Cyfraniad Eithriadol 2015, Prifysgol Caerdydd, Tachwedd 2015
- 2014. Enillydd Gwobr Grant Ymchwil yr Academi Farchnata Cyllid Ymchwil AMRC 2014, Grant Ymchwil yr Academi Farchnata 2014-2015 (gyda Palmer, A.)
- 2013. Cynhadledd Academi Farchnata Papur Gorau – Gwobr Trac Marchnata Gwleidyddol, a noddir gan Wiley (Papur:Dermody, J, Hanmer-Lloyd, S., Koenig-Lewis, N. a Zhao, A.L. (2013), "Agweddau Pleidiau Prydeinig Ifanc a Di-Bleidleiswyr i Ymosod Hysbysebu Etholiad – Tystiolaeth o Ymgyrch Etholiad 2010", yn: Doherty, A. M. (gol.): Relevance Marchnata - Cynhadledd Academi Marchnata, 8-11 Gorffennaf 2013, Pontypridd: Prifysgol De Cymru)
- 2011. Adolygydd Eithriadol yng Ngwobrau Emerald Literati Network for Excellence 2011, a ddewiswyd ar gyfer y cyfraniad trawiadol a sylweddol iawn a wnaed fel Adolygydd i International Journal of Bank Marketing
Aelodaethau proffesiynol
- Senior Fellow of HIgher Education Academy (SFHEA)
- Certified Member of Market Research Society (CMRS)
- Member of Academy of Marketing Science (AMS)
- Member of the American Marketing Academy (AMA)
- Member of Academy of Marketing (AM)
Safleoedd academaidd blaenorol
- 2023-presennol: Athro Marchnata, Ysgol Busnes Caerdydd, Prifysgol Caerdydd, UK
- 2018-2023: Darllenydd (Athro Cyswllt) mewn Marchnata, Ysgol Busnes Caerdydd, Prifysgol Caerdydd, UK
- 2016-2018: Uwch Ddarlithydd (Athro Cyswllt) mewn Marchnata, Ysgol Busnes Caerdydd, Prifysgol Caerdydd, UK
- 2015-2016: Darlithydd mewn Marchnata, Ysgol Busnes Caerdydd, Prifysgol Caerdydd, UK
- 2012-2012: Uwch Ddarlithydd (Athro Cyswllt) mewn Marchnata, Prifysgol Abertawe, Ysgol Reolaeth
- 2005-2012: Darlithydd mewn Marchnata, Prifysgol Abertawe, Ysgol Reolaeth
- 2000-2004: Arddangoswr Posgraduate, Prifysgol Abertawe, Ysgol Reolaeth
Pwyllgorau ac adolygu
- Ad-hoc journal reviewer (e.g. Journal of Business Ethics, Psychology and Marketing, Journal of Business Research, etc)
- Member of the Editorial Advisory Board for Event Management
Meysydd goruchwyliaeth
PhD supervision research interests
I am interested in supervising PhD students in the areas of:
- Sustainable consumption
- Sharing economy
- Customer engagement
- Customer experiences and emotions over time
Goruchwyliaeth gyfredol
Tiansheng Yang Yang
Myfyriwr ymchwil
Sarah Hughes
Myfyriwr ymchwil
Prosiectau'r gorffennol
Tiansheng Yang (2023) "Deall y newid tuag at systemau gwasanaeth cynnyrch cynaliadwy ar gyfer symudedd personol. Astudiaeth o gynlluniau rhannu cerbydau trydan ym Mharth Economaidd Delta Afon Yangtze Tsieina", tîm goruchwylio: Ken Peattie, Nicole Koenig-Lewis a Jean-Paul Skeete), Ysgol Busnes Caerdydd
Bader Alkaffary (2022) "Astudiaeth o Berchnogaeth Seicolegol mewn Defnydd Seiliedig ar Fynediad" (Tîm goruchwylio: Nicole Koenig-Lewis, Carmela Bosangit a Rebecca Mardon), Ysgol Busnes Caerdydd
Laura Reynolds (2018) "Dull hanfodol o lywodraethu brandio lleoedd: o 'dal glynion' i 'ddal baneri'" (tîm goruchwylio: Nicole Koenig-Lewis, Ken Peattie a Heike Doering), Ysgol Busnes Caerdydd
Kate Stacey (2013) "Mesur Gwerthoedd Arbrofol Gwyliau Bwyd yng Nghymru", Prifysgol Abertawe (Tîm goruchwylio: Jane Probert, Nicole Koenig-Lewis), Ysgol Reolaeth Abertawe
Themâu ymchwil
Arbenigeddau
- Defnydd Cynaliadwy
