Ewch i’r prif gynnwys
Dr Amy Yau

Dr Amy Yau

Lecturer in Marketing and Strategy

Ysgol Busnes Caerdydd

Email
yaua@cardiff.ac.uk
Telephone
+44 (0)29 2087 5706
Campuses
C03, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Users
Ar gael fel goruchwyliwr ôl-raddedig

Trosolwg

Amy has recently joined Cardiff Business School as a Lecturer in Marketing. Prior to this, Amy has worked in market research and consultancy companies and was a teaching assistant in the University of Bath. Her main research interests lie within consumer culture and cross-cultural marketing through the use of qualitative methods.

Anrhydeddau a Dyfarniadau

  • Awarded Best Paper in Track Prize- Academy of Marketing: “The Modern Confucian Values Influence on Chinese Ethical Consumption”.
  • Awarded £1000 Worshipful Company of Marketors Dissertation 1st prize.
  • Academy of Marketing Conference and Colloquium Travel Grant
  • ESRC Overseas Field Trip funding
  • ESRC 3+1 PhD Scholarship Funding

Aelodaethau proffesiynol

  • Academy of Marketing Science
  • Consumer Culture Theory
  • Macro Marketing

Cyhoeddiadau

2019

2018

2017

2016

2014

2013

2012

Addysgu

Teaching commitments

  • Marketing Research (Module Leader)
  • Business Project
  • Marketing Management
  • Marketing
  • International Business

Additional teaching

Contributor for the Online Resources for Baines, P. and Fill. C (2014) Marketing. With Professor Paul Baines, Cranfield University (February, 2014).

Primary research interests

  • Consumer Behaviour
  • Consumer Acculturation
  • Qualitative Research Methods
  • International and Cross-Cultural Marketing
  • Sustainable Consumption
  • Collaborative Consumption

Research projects

  • Conference Organiser- part of organising committee of Economic Social Research Council Conference 2014 (April 2014 - Present).
  • Ethics and Marketing with Dr. Iain Davies, University of Bath, UK.
  • Organisational Identity and Change with Dr. Mona Moufahim, University of Nottingham, UK.
  • Charitable Giving with Dr. Sally Hibbert, University of Nottingham, UK (October 2009).