Yr Athro Eleri Rosier

Senior Lecturer in Marketing and Strategy

Ysgol Busnes Caerdydd

: rosiere@cardiff.ac.uk
: +44 (0)29 2087 6479
: E05, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU

: Siarad Cymraeg
: Sylwebydd y cyfryngau
: Ar gael fel goruchwyliwr ôl-raddedig

Dr Eleri R Rosier is a Senior Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University, a Member of the Chartered Institute of Marketing and a Fellow of the Higher Education Academy.

Her main research interests include; strategy process, strategy implementation, mid-level marketing managers, as well as blended learning and bilingual teaching in HE.

Previously, her work has appeared in the European Journal of Marketing, Industrial Marketing Management, the Journal of Strategic Marketing and the Journal of Euromarketing. Before joining Cardiff Business School, she gained industrial experience in the marketing and event management industry and also has extensive experience in promotion marketing as well as assisting small and charitable organisations on marketing planning and fundraising.

Qualifications

Leadership Foundation for Higher Education Aurora Programme, 2015
Fellow of the Higher Education Academy (FHEA), 2014
Postgraduate Certificate in University Learning and Teaching (PCUTL): Module 1-3 Cardiff University, 2014
PhD: "Mid-Level Marketing Managers and Marketing Strategy Implementation Effectiveness: An Empirical Study from the Guided Evolution Perspective", 2002, University of Wales, Aberystwyth
MBA: Cardiff Business School, 1999
LLB: (Joint Hons) Law and Politics, Cardiff University, 1997

Anrhydeddau a Dyfarniadau

Winner CARBS Teaching Excellence Award for Feedback 2015

Aelodaethau proffesiynol

Chartered Institute of Marketing Membership 2010 +

2021

Kjaergaard, A., Lindgreen, A., Rosier, E., Thomsen, T. U. and Tuncdogan, A. 2021. Handbook of teaching and learning at business schools: a practice-based approach. UK: Edward Elgar.
Rosier, E. 2021. Using live business projects to develop graduate employability skills. In: Thomsen, T. U. et al. eds. Handbook of Teaching and Learning at Business Schools: A Practice-Based Approach,. Edward Elgar, pp. 195-207.
Rosier, E. and Roberts, L. 2021. Marchnata busnes ac nid-er-elw. In: Roberts, L. ed. Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol, pp. 332-359.
MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021, Virtual, 23 June 2021.
MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021, Virtual, 01-02 July 2021.
Rosier, E. and Jones, S. 2021. Creating blended learning materials in the Welsh language to support students with digital education: examples from the Business School and the School of Social Sciences. Presented at: Cardiff University Learning and Teaching Conference 2021, Virtual, 1-2 July 2021.
Rosier, E. 2021. Astudiaeth Achos: Melin Tregwynt (Introduction to Marketing E-book). In: Cyflwyniad i Farchnata. Coleg Cymraeg Cenedlaethol, pp. 217-220.

2019

Rosier, E., Williams, S. and Daunt, K. 2019. Eduscapes and student experience: the effects of Servicescapes in academic learning environments. Presented at: Cardiff University Learning and Teaching Conference 2019: Authentic Learning, Cardiff, UK, 11 September 2019.

2018

Rosier, E. and Tran, T. 2018. Experiential learning and student engagement: live marketing projects and their use in the development of graduate employability skills.. Presented at: European Marketing Academy Conference, Glasgow, 29 May - 01 June 2018.
Rosier, E. 2018. Live marketing projects and student engagement: the development of graduate employability skills. Presented at: Association of Business Schools Learning and Teaching Conference, Glasgow,, Glasgow, 30 April 2018.

2017

Rosier, E. and Yani-De-Soriano, M. 2017. Encouraging the uptake of PhD programmes by female UGs/PGTs. Presented at: Association of Business Schools Learning and Teaching Conference, Bristol, April 2017.

2015

Beetles, A. and Rosier, E. 2015. Pioneering business management education through an integrated curriculum programme design. Presented at: British Academy of Management Conference 2015, Southampton, 8 Sep - 10 Sep, 2015.

2014

Rosier, E. 2014. Developing bi-lingual and research-led scholarship in UK business schools. Presented at: Association of Business Schools Teaching and Learning Conference, Aston, 2014.
Rosier, E. and Whittam, S. 2014. Fostering and supporting Welsh medium students at Cardiff Business School / the Welsh doctor. Presented at: Cardiff University Learning and Teaching Conference 2014, Cardiff, UK, 2014.

2006

Rosier, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.

2005

Rosier, E. R., Morgan, R. E. and Barton, L. 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference, Milan, Italy, 24-27 May 2005.
Barton, L. and Rosier, E. R. 2005. Improving middle managers' strategy commitment through an emphasis on psychological attachment in the trust relationship. Presented at: EIASM 3rd Workshop on Trust Within and Between Organizations, Amsterdam, The Netherlands, 27-28 October 2005.

2004

Thorpe, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.
Thorpe, E., Morgan, R. E. and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference, Murcia, Spain, 18 - 21 May 2004.

2003

Thorpe, E. and Morgan, R. M. 2003. Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective. Presented at: Strategic Management Society Annual International Conference, Baltimore, MD, USA, 9-12 Nov 2003.
Rosier, E. R. and Morgan, R. M. 2003. Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness. Presented at: Academy of Marketing Conference 2003: History of the Next Decade, Birmingham, UK, 8-10 July 2003.

2001

Rosier, E. R. and Morgan, R. E. 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001.
Rosier, E. R. and Morgan, R. E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, H. ed. Foreign Direct Investment and Strategic Alliances in Europe. International Business Press, pp. 27-48.
Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10(1), pp. 27-48. (10.1300/J037v10n01_03)

0

Rosier, E. . Developing graduate employability skills using live marketing projects. Presented at: 2020 Marketing Management Association: A Virtual Experience Conference, Virtual, 28-30 October 2020.

Teaching commitments

MSc Strategic Marketing – Programme Director
MSc Strategic Marketing– Strategic Marketing Management
MSc Strategic Marketing – Marketing Project
BSc Business Management – Year 2 Marketing and Strategy

Primary research interests

Strategy process
Strategy implementation
Mid-level marketing managers
Blended learning
Bilingual teaching in HE