Dr Eleri Rosier
Senior Lecturer in Marketing and Strategy
- rosiere@cardiff.ac.uk
- +44 (0)29 2087 6479
- E05, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
- Siarad Cymraeg
- Sylwebydd y cyfryngau
Dr Eleri R Rosier is a Senior Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University, a Member of the Chartered Institute of Marketing and a Fellow of the Higher Education Academy.
Her main research interests include; strategy process, strategy implementation, mid-level marketing managers, as well as blended learning and bilingual teaching in HE.
Previously, her work has appeared in the European Journal of Marketing, Industrial Marketing Management, the Journal of Strategic Marketing and the Journal of Euromarketing. Before joining Cardiff Business School, she gained industrial experience in the marketing and event management industry and also has extensive experience in promotion marketing as well as assisting small and charitable organisations on marketing planning and fundraising.
Qualifications
- Leadership Foundation for Higher Education Aurora Programme, 2015
- Fellow of the Higher Education Academy (FHEA), 2014
- Postgraduate Certificate in University Learning and Teaching (PCUTL): Module 1-3 Cardiff University, 2014
- PhD: "Mid-Level Marketing Managers and Marketing Strategy Implementation Effectiveness: An Empirical Study from the Guided Evolution Perspective", 2002, University of Wales, Aberystwyth
- MBA: Cardiff Business School, 1999
- LLB: (Joint Hons) Law and Politics, Cardiff University, 1997
Anrhydeddau a Dyfarniadau
- Winner CARBS Teaching Excellence Award for Feedback 2015
Aelodaethau proffesiynol
- Chartered Institute of Marketing Membership 2010 +
2011
- Rosier, E. R. 2011. Marketing strategy in a turbulent environment [Guest Editorial]. Journal of Strategic Marketing 19(5), pp. 413-420. (10.1080/0965254X.2011.613556)
- Morgan, R. E., Thorpe, E. R. and McGuinness, T. 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8(4), pp. 341-362. (10.1080/09652540010003672)
2010
- Rosier, E. R., Morgan, R. E. and Cadogan, J. 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39(3), pp. 450-459. (10.1016/j.indmarman.2008.10.002)
2007
- Rosier, E. R. and Morgan, R. E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15(2), pp. 223-236. (10.1080/09652540701320985)
- Barton, L., Morgan, R. E. and Thorpe, E. 2007. Social exchange explanada in delivering effective marketing strategies. Presented at: EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.
- Rosier, E. R. and Morgan, R. E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41(5/6), pp. 659-677. (10.1108/03090560710737679)
2006
- Rosier, E. R.et al. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.
2005
- Rosier, E. R., Morgan, R. E. and Barton, L. 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference, Milan, Italy, 24-27 May 2005.
- Barton, L. and Rosier, E. R. 2005. Improving middle managers' strategy commitment through an emphasis on psychological attachment in the trust relationship. Presented at: EIASM 3rd Workshop on Trust Within and Between Organizations, Amsterdam, The Netherlands, 27-28 October 2005.
2004
- Thorpe, E. R.et al. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.
- Thorpe, E., Morgan, R. E. and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference, Murcia, Spain, 18 - 21 May 2004.
2003
- Thorpe, E. and Morgan, R. M. 2003. Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective. Presented at: Strategic Management Society Annual International Conference, Baltimore, MD, USA, 9-12 Nov 2003.
- Rosier, E. R. and Morgan, R. M. 2003. Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness. Presented at: Academy of Marketing Conference 2003: History of the Next Decade, Birmingham, UK, 8-10 July 2003.
2001
- Rosier, E. R. and Morgan, R. E. 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001.
- Rosier, E. R. and Morgan, R. E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, H. ed. Foreign Direct Investment and Strategic Alliances in Europe. International Business Press, pp. 27-48.
- Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10(1), pp. 27-48. (10.1300/J037v10n01_03)
Teaching commitments
- MSc Strategic Marketing – Programme Director
- MSc Strategic Marketing– Strategic Marketing Management
- MSc Strategic Marketing – Marketing Project
- BSc Business Management – Year 2 Marketing and Strategy
Primary research interests
- Strategy process
- Strategy implementation
- Mid-level marketing managers
- Blended learning
- Bilingual teaching in HE
