Ewch i’r prif gynnwys
Dr Carolyn Strong

Dr Carolyn Strong

Senior Lecturer in Marketing and Strategy

Ysgol Busnes Caerdydd

Email
strongc@cardiff.ac.uk
Telephone
+44 (0)29 2087 5286
Campuses
R07, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Users
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Trosolwg

Carolyn is a Senior Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University. She is an Editor of the Journal of Strategic Marketing, Chair of the school Estates Working Group and under graduate unfair practice coordinator.

Her research interests include social enterprise,  small business marketing and consumer behaviour.  She is also has an interest in strategic approaches to teaching large diverse students cohorts.

Bywgraffiad

Qualifications

  • PhD Cardiff University 2000
  • MBA Cardiff University 1992
  • MA Marketing, Bristol Polytechnic 1990
  • BA Home Economics, Liverpool Polytechnic 1988

 

Anrhydeddau a Dyfarniadau

Cardiff University Outstanding Contribution Award 2017

Safleoedd academaidd blaenorol

2014 - present: Senior Lecturer in Marketing and Strategy, Cardiff University

2007 - 2014 - Senior Lecturer in Marketing, University of Bath

Cyhoeddiadau

2021

2020

2019

2018

2016

2014

2013

2003

Addysgu

  • MBA – Marketing
  • BSc Business Management – Year 2 Marketing and Society
  • MBA Dissertation supervisor
  • MSc Strategic Marketing – Marketing Project

Current Reseach interests

  • Social Enterprise
  • Small business marketing strategy
  • Consumer behaviour
  • Public value

Recent publications

Martin, B, and C Strong, 2017. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments, Marketing Letters, 1-13.

Strong, C. and  B. Martin, 2014. Effects of perspective taking and entitlement on consumers . Journal of Business Research 67 (9), 1817-1823.

Strong, C. and R. Bayliss, L. McGiven, 2017. Communication Apprehension in the large lecture teaching environment: An Information Technology Intervention. ABS Learning and Teaching Experience Conference.