Yr Athro Carolyn Strong

2024

• Hossain, M. A., Akter, S., Yanamandram, V. and Strong, C. 2024. Navigating the platform economy: Crafting a customer analytics capability instrument. Journal of Business Research 170, article number: 114260. (10.1016/j.jbusres.2023.114260)

2023

• Greenland, S. J., Nguyen, N. and Strong, C. 2023. Irresponsible marketing and the need to support pro-sustainable production and consumption. Journal of Strategic Marketing (10.1080/0965254X.2023.2230487)
• Manohar, S., Paul, J., Strong, C. and Mittal, A. 2023. INNOSERV: Generalized scale for perceived service innovation. Journal of Business Research 160, pp. 1-14., article number: 113723. (10.1016/j.jbusres.2023.113723)

2022

• Md. Abdullah Al, M., Strong, C., Jinnatul Raihan, M. and Md. Abul Kalam, A. 2022. Mapping the integrated marketing communications research: A bibliometric analysis. International Journal of Marketing, Communication and New Media 10(18), pp. 4-27. (10.54663/2182-9306.2022.v10.n18.4-27)
• Martin, B. A., Chrysochou, P., Strong, C., Wang, D. and Yag, J. 2022. Dark personalities and Bitcoin® the influence of the dark tetrad on cryptocurrency attitude and buying intention. Personality and Individual Differences 188, article number: 111453. (10.1016/j.paid.2021.111453)
• Gulliver, B., Khashab, S., Ayoubi, R. and Strong, C. 2022. Analysing enterprise resources for developing CRM framework in higher education institution. Journal of Enterprise Information Management 35(6), pp. 1639-1657. (10.1108/JEIM-09-2021-0421)

2021

• Strong, C., Baylis, R. and MacNiven, L. 2021. Communication apprehension in the university large lecture teaching environment: an information technology intervention. Presented at: 2021 AMA Global Marketing SIG Conference, Taormina, Italy, 1-3 October 2021. American Marketing Association
• Md. Abdullah Al, M., Strong, C. and Md. Abul Kalam, A. 2021. Islamic marketing: a literature review and research agenda. International Journal of Consumer Studies 45(5), pp. 964-984. (10.1111/ijcs.12625)
• Strong, C. ed. 2021. Ethical approaches to marketing: Positive contributions to society. Berlin: De Gruyter.
• Ghordanian, M., Tarin, A. and Strong, C. 2021. The passing of time and consumption behavior of the elderly in three countries: Differences and similarities. In: Strong, C. ed. Ethical Approaches to Marketing: Positive Contributions to Society. Berlin: De Gruyter, pp. 190-210.
• Akter, S., Taufique Hossain, T. M. and Strong, C. 2021. What omnichannel really means?. Journal of Strategic Marketing 29(7), pp. 567-573. (10.1080/0965254X.2021.1937284)
• Strong, C. A., Martin, B. A. S., Jin, H. S. J., Greer, D. and O'Connor, P. 2021. Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?. Journal of Business Research 99, pp. 332-337. (10.1016/j.jbusres.2018.12.065)
• MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021, Virtual, 23 June 2021.
• MacNiven, L., Rosier, E., Strong, C. and Williams, R. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021, Virtual, 01-02 July 2021.

2020

• Sreejesh, S., Paul, J., Strong, C. and Pius, J. 2020. Consumer response towards social media advertising: effect of media interactivity, its conditions and underlying mechanism. International Journal of Information Management 54, article number: 102155. (10.1016/j.ijinfomgt.2020.102155)

2019

• Strong, C. and Lavery, G. 2019. How the circular economy can help universities save money, reduce greenhouse gas emissions and avoid waste. Presented at: EAUC 23rd Annual Conference 2019, Manchester, England, 18-20 June 2019.
• Strong, C. 2019. Marketing and society – The story of public value teaching. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2019, Cardiff, UK, 11 September 2019.

2018

• Martin, B., Strong, C. and O'Connor, P. 2018. How psychologically entitled shoppers respond to service recovery apologies. European Journal of Marketing 52(9/10), pp. 2173-2190.
• Lindgreen, A. et al. eds. 2018. Engaging with stakeholders: A relational perspective on responsible business. Abingdon and New York: Routledge.

2016

• Martin, B. A. S. and Strong, C. 2016. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments. Marketing Letters 27(3), pp. 473-485. (10.1007/s11002-014-9343-9)
• Exton, M. and Strong, C. 2016. Outdoors adventure experiential learning in postgraduate management education: developing managerial behaviours. Presented at: Chartered ABS Learning, Teaching and Student Experience 2016: 5th Annual Conference, Birmingham, UK, 26-27 May 2016.

2014

• Strong, C. and Martin, B. A. S. 2014. Effects of perspective taking and entitlement on consumers. Journal of Business Research 67(9), pp. 1817-1823. (10.1016/j.jbusres.2013.12.008)

2013

• Martin, B. A. S., Gnoth, J. and Strong, C. 2013. Temporal construal in advertising. Journal of Advertising 38(3), pp. 5-20. (10.2753/JOA0091-3367380301)

2003

• Morgan, R. E. and Strong, C. A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56(3), pp. 163-176. (10.1016/S0148-2963(01)00218-1)
• Morgan, R. E., Strong, C. A. and McGuinness, T. 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37(10), pp. 1409-1439. (10.1108/03090560310487176)