Marchnata a Strategaeth

The Marketing and Strategy Section at Cardiff Business School undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels. The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.

Who is this programme for? 

Those who wish to pursue an academic or professional career in marketing and strategy and related areas of study.

Note: this programme includes 1 year of research training (MSc Social Science Research Methods + PhD).

Course structure

The route involves one year of research training followed by three years' work on your PhD topic. The training in the first year comprises of participation in general and subject-specific modules which leads to a Masters qualification in Social Science Research Methods.

Research training is increasingly being seen nationally and internationally as an important requirement for the successful completion of a doctoral thesis and Cardiff Business School places great store on this aspect of its Postgraduate Research Studies Programme.

Successful completion of the research training part of the programme, with an average mark of at least 60%, is compulsory in order for students to proceed to the research topic stage.

For further information, please visit this webpage.

Nodweddion unigryw

The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.

Cyswllt

Cyswllt/Cysylltiadau Gweinyddol

PhD Programme Office, Cardiff Business School

Administrative contact

We offer a full range of expertise, but the following areas are of particular strength:

  • International marketing
  • Strategic marketing
  • Consumer behaviour analysis (marketing)
  • Services marketing
  • Strategic management systems

Further areas of expertise include:

  • Branding
  • Consumer behaviour
  • Business to Business
  • Relationship marketing
  • Creativity and product innovation management
  • Entrepreneurship
  • Digital media marketing
  • Ethics, corporate social responsibility and sustainability
  • International and cross-cultural marketing
  • Marketing communications
  • Retailing and service marketing

A list of academic staff that can provide supervision can be found on the Cardiff Business School website.

The PhD programme will prepare you either for a career as a leading academic scholar or to excel in business practitioning or senior public policy decision making.

Arian

There are currently no funding opportunities available.

Ffioedd dysgu

Myfyrwyr y DU ac UE

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Myfyrwyr tu allan i'r UE

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Gwybodaeth am y Rhaglen

I gael gwybodaeth am strwythur y rhaglen, gofynion mynediad a sut i wneud cais ewch i’r rhaglen Astudiaethau Busnes.

Gweld y Rhaglen
Rhagor o wybodaeth am astudio ôl-raddedig yng Nghaerdydd yn ein Diwrnod Agored ar 21 Tachwedd 2018.

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