Creating and delivering value
20 Mawrth 2018
Mae'r cynnwys hwn ar gael yn Saesneg yn unig.
Academic and industry practitioners will challenge established marketing theory and practices at a prestigious event in Cardiff University on 11-14 September 2018.
In its 26th year, the International Colloquium on Relationship Marketing (ICRM) returns to Wales to focus on ‘Public Value and Relationship Marketing: Value Co-Creation for Society’ reflecting the ongoing work of its host, Cardiff Business School, the world’s first public value business school.
Dr Nicole Koenig-Lewis, Senior lecturer at Cardiff Business School and the event’s co-chair, said: “We are thrilled to be hosting such a historic conference here in Cardiff...”
A call for papers is underway and contributions are invited exploring the role that relationship marketing plays in creating and delivering value in contemporary society.
Potential topics include: the public and economic value of relationship marketing; sustainability, ethics and society; relationship marketing and well-being; and challenges and opportunities in the sharing economy among others.
Dr Mark Toon, Lecturer in Marketing and Strategy and the event’s co-chair, added: “We hope that the focus on public value at this year’s event will really encourage papers with multi-disciplinary perspectives...”
First convened by David Ballantyne, the ICRM is an ongoing forum for creating new knowledge and circulating viewpoints on marketing scholarship.
Through its history the event has developed to sustain a community of researchers, allowing sufficient time for dialogue and access to academic journals for the publication of select colloquia papers.
For more information about this exciting event, visit the conference website.