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Business Management with Welsh (BSc)

  • UCAS code: NQ26
  • Next intake: September 2022
  • Duration: 3 years
  • Mode: Full time

Entry Year

Why study this course

This is an innovative and modern course, designed to combine the main elements of a Business Management degree with the study of the Welsh language and its culture, preparing you for opportunities within the changing labour market in Wales. This combination is intended to enhance the range of professional employment opportunities open to you after graduation whilst providing a multidisciplinary and broad education across the business management and Welsh disciplines.

Through your study of Business Management you will gain a thorough knowledge of the main disciplines relevant to management and business together with an appreciation of the different operational areas involved in business organisations. The solid foundation of knowledge that you will gain prepares and enables you to then specialise in areas that you find interesting and that reflect your career aspirations. In studying Welsh you will develop high-level skills in the language itself as well as gaining a thorough understanding of its place in contemporary Wales. After the first year you will have the opportunity to specialise by choosing from a range of optional modules which cover a variety of fields relevant to business and management. These include language planning and policy, the sociology of language, sociolinguistics, language technology, and professional translation. You will also engage with literary, linguistic and cultural topics.

There are many synergies between the two aspects of the degree, such as the role of Welsh in the modern workplace, its place in a digital economy, and the role of marketing in its promotion. Cardiff is the political, business and media capital of Wales, and the programme will be able to take advantage of the close links that both schools have with industry to enhance you academic studies with practical understanding.

Graduates who have high-level skills in both business management and Welsh are in high demand and will be well-placed to make a valuable contribution to the future economic, commercial and cultural development of Wales.

This programme will prepare you for a wide variety of careers in business and an ability to work bilingually at a high level in both Welsh and English.

Overall, the degree in Business Management with Welsh with a Professional Placement Year prepares you for a wide variety of careers in business with an ability to work bilingually at a high level in both Welsh and English.

Distinctive features

  • Gain a thorough understanding of the Welsh language, its culture, and its place in modern society and the professional workplace.
  • Explore topics relevant to contemporary Wales through modules focused on language planning, policy and technology (in the private, public and third sectors).
  • The chance to gain well-developed employability and creative skills, combined with a bilingual business acumen that is highly valued in today's competitive workplace.
  • Teaching by staff in two schools noted for their research quality and impact.
  • Eligibility to apply for the Coleg Cymraeg Cenedlaethol’s Incentive Scholarships.
  • Opportunity to undertake a professional placement year in industry.


Subject area: Business management

  • academic-schoolCardiff Business School
  • icon-chatGet in touch
  • Telephone+44 (0)29 2087 4674
  • MarkerColum Road, Cathays, Cardiff, CF10 3EU

Subject area: Welsh

  • academic-schoolSchool of Welsh
  • icon-chatGet in touch
  • Telephone+44 (0)29 2087 5594
  • MarkerColum Drive, Cardiff, CF10 3EU

Entry requirements

AAB-ABB. Must include Welsh first language at A- or AS-level, or other subjects studied through the medium of Welsh. Second language Welsh students are not eligible for this programme.

Extended/International Project Qualification: Applicants with grade A in the EPQ/IPQ will typically receive an offer one grade lower than the standard A level offer. Please note that any subject specific requirements must still be met.

The Welsh Baccalaureate Advanced Skills Challenge Certificate will be accepted in lieu of one A-Level (at the grades listed above), excluding any specified subjects.

34-32 overall or 666-665 in 3 HL subjects. You must also have demonstrable Welsh language skills.

DDD-DDM in a BTEC Extended Diploma in Business.  You must also have demonstrable Welsh language skills.

Acceptance of T Levels for this programme will be considered on a case-by-case basis by the Academic School. Consideration will be given to the T Level grade/subject and grades/subjects achieved at GCSE/Level 2.

Other UK qualifications may also be accepted, often in lieu of A-levels, but subject requirements must be met. If you are offering non-UK qualifications, our qualification equivalences guide should allow you to calculate what kind of offer you are likely to receive.

Please be aware that this is a general guide, and that some programmes may have more detailed or specific entry requirements which will be reflected in your offer.


Grade C or grade 4 in GCSE English Language.

IELTS (academic)

At least 6.5 overall with a minimum of 5.5 in each subskill.


At least 90 overall with minimum scores of 17 for writing, 17 for listening, 18 for reading and 20 for speaking.

PTE Academic

At least 62 overall with a minimum of 59 in all communicative skills.

Trinity ISE II/III

II: at least two Distinctions and two Merits.
III: at least a Pass in all components.

Other accepted qualifications

Please visit our English Language requirements page for more information on our other accepted language qualifications.

You must have or be working towards:
- English language or Welsh language at GCSE grade C/4 or an equivalent (such as A-levels). If you require a Student visa, you must ensure your language qualification complies with UKVI requirements.
- GCSE Maths grade B/6 or equivalent qualification (subject and grade). If you are taking A-level Maths (or equivalent), GCSE Maths is not required. Core Maths may also be accepted in place of GCSE Maths.

We do not accept Critical Thinking, General Studies, Citizenship Studies, or other similar equivalent subjects.
We will accept a combination of BTEC subjects, A-levels, and other qualifications, subject to the course specific grade and subject requirements.

You are not required to complete a DBS (Disclosure Barring Service) check or provide a Certificate of Good Conduct to study this course. If you are currently subject to any licence condition or monitoring restriction that could affect your ability to successfully complete your studies, you will be required to disclose your criminal record. Conditions include, but are not limited to:

  • access to computers or devices that can store images
  • use of internet and communication tools/devices
  • curfews
  • freedom of movement
  • contact with people related to Cardiff University.

Please see our admissions policies for more information about the application process.

Tuition fees

Students from the UK

Year Tuition fee Deposit
Year one £9,000 None
Year two £9,000 None
Year three £9,000 None

Students from the EU, EEA and Switzerland

If you are an EU/EEA/Swiss national, unless you qualify for UK fee status, tuition fees will be in line with the fees charged for international students. UKCISA have provided information about Brexit and tuition fees.

Students from the rest of the world (international)

Year Tuition fee Deposit
Year one £19,700 None
Year two £19,700 None
Year three £19,700 None

Learn about our tuition fees

Financial support

Financial support may be available to individuals who meet certain criteria. For more information visit our funding section. Please note that these sources of financial support are limited and therefore not everyone who meets the criteria are guaranteed to receive the support.

Additional costs

There are no additional costs. 


We have a range of residences to suit your needs and budget. Find out more on our accommodation pages.

Living costs

We’re based in one of the UK’s most affordable cities. Find out more about living costs in Cardiff.

Course structure

The programme is delivered through a range of core and optional modules that comprise taught lectures supported by seminars and other small group teaching and guided study. In each year you are required to take the equivalent of six 20 credit modules, four from Business Management and two from Welsh. In your second year and final years students begin to specialise by taking a number of optional modules. Year 3 of the programme is spent on a professional placement.

The teaching for the Welsh component will be entirely through the medium of Welsh.

All BSc Business Management programmes share a broadly common first year, during which you take compulsory modules from across a range of business disciplines, in order to obtain a broad understanding of business and management contexts and processes.   

The modules shown are an example of the typical curriculum and will be reviewed prior to the 2022/23 academic year. The final modules will be published by September 2022.

Year one

The first year provides the core building blocks of management and business subjects, together with two modules in Welsh which place an emphasis on developing skills in the fields of language and literature.

Module titleModule codeCredits
Introduction to AccountingBS150320 credits
Management: Theory and EvidenceBS151120 credits
People in OrganisationsBS152920 credits
Technology and the Digital AgeBS153210 credits
Principles of Marketing and StrategyBS163010 credits
Iaith ac YstyrCY160020 credits
Awdur, Testun a DarllenyddCY160120 credits

Year two

Year two develops from the foundation provided in year one, with students focusing on core Business Management modules, whilst the Welsh component enables students to develop a broad understanding of the development of the Welsh language, its literature and culture.

Module titleModule codeCredits
Challenges in Managing and Leading OrganizationsBS200220 credits
Excellence in Managing OperationsBS200320 credits
Marketing and StrategyBS254020 credits
Managing PeopleBS254220 credits
Yr Iaith ar WaithCY220520 credits
Module titleModule codeCredits
Dafydd ap GwilymCY210520 credits
Rhyddiaith DdiweddarCY241020 credits
Cynllunio Ieithyddol a Pholisi IaithCY261020 credits
SgriptioCY270020 credits
Canu'r Gymru Newydd: Barddoniaeth er 1990CY281020 credits
Caffael IaithCY291020 credits

Year three

Year three is spent on a Professional Placement. This can be a very valuable part of your programme as there are many benefits that you can gain from it:

  • You can access support throughout the application and recruitment process through tailored workshops and one-to-one advice.
  • You will be supported whilst on placement. Most students settle into their placements very quickly but we are on hand to help and to advise if you need us.
  • Your academic performance should improve - students who complete a placement year generally demonstrate an improved performance in their final year.
  • You will gain an insight into an organisation and industry without any long-term obligations - this will help you with future career planning.
  • You may be able to enter an organisation at a higher level on completion of your studies
  • You will have the chance to earn whilst you study.
  • You will develop new skills and add to your CV.

Acceptance onto this programme does not guarantee you a placement. You will be responsible for sourcing your placement, although our Careers and Employability team will assist you in finding something suitable, and in preparing you for the application and recruitment process.

We strongly advise that you start the process of finding a placement sooner rather than later. The recruitment process of many graduate employers opens around 12 months before the placements actually begin. There are often numerous stages to go through, including psychometric testing and assessment centres, and the whole process can take up to four months (sometimes longer) from beginning to end; it is really important that you start your search early.

We strongly encourage all students to source and secure paid work placements. However, we will consider unpaid placements providing it is evident that the experience allows you to meet the learning outcomes of the programme, and that you are fully aware of any financial implications.

Module titleModule codeCredits
Strategic ManagementBS354320 credits

The University is committed to providing a wide range of module options where possible, but please be aware that whilst every effort is made to offer choice this may be limited in certain circumstances. This is due to the fact that some modules have limited numbers of places available, which are allocated on a first-come, first-served basis, while others have minimum student numbers required before they will run, to ensure that an appropriate quality of education can be delivered; some modules require students to have already taken particular subjects, and others are core or required on the programme you are taking. Modules may also be limited due to timetable clashes, and although the University works to minimise disruption to choice, we advise you to seek advice from the relevant School on the module choices available.

Learning and assessment

Our teaching is heavily informed by research and combines academic rigour with practical relevance. Internationally recognised faculty, who are at the forefront of knowledge within their field, bring the lessons learned from their most recent research into the classroom, giving you access to critical business thinking and contemporary real life examples and scenarios.

We will provide your teaching and learning resources, and will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions, and make good use of the facilities provided.

Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).

Lectures provide an overview of the key concepts and frameworks for a topic, equipping you to carry out independent research for the seminars and to develop your own ideas. Seminars provide an opportunity for you to explore the ideas outlined in the lectures. Seminars may take various formats, including plenary group discussion, small-group work and student-led presentations.

How will I be supported?

You will be allocated a personal tutor at the beginning of your studies. Normally, your Welsh speaking personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.

Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; they will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. It is normally your personal tutor who writes references for job applications and therefore you should keep your personal tutor informed about how you are getting on. You are required to meet with your personal tutor at three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.

For day-to-day information, the staff of our Undergraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.

You will have access through the Learning Central website to relevant multimedia material, presentations, lecture handouts, bibliographies, further links, electronic exercises and discussion circles.

The University offers a range of services including the Careers Service, the Counselling Service, the Disability and Dyslexia Service, the Student Support Service, and excellent libraries and resource centres.

What skills will I practise and develop?

The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you. 

The Learning Outcomes for this Programme can be found below:

Knowledge & Understanding:

On successful completion of the Programme you will be able to demonstrate:

  • Understanding of the internal aspects of the structure, governance, functions and processes of organisations.
  • An appreciation of the dynamic interaction between organisations and the social and economic business environment within which they operate.
  • Knowledge of various processes, procedures and practices for the effective and responsible management of organisations.
  • An appreciation of the importance to organisations of understanding and managing their markets.
  • Understanding of how people interact within organisations and how they can be led, managed and developed.
  • Knowledge of different systems and processes for the effective management of operations within and between organisations.
  • Awareness of appropriate policies and strategies to meet stakeholder interests, manage risk and maximise achievement of strategic objectives.
  • An appreciation of how organisations can create social as well as economic improvement.
  • understanding of key concepts and theoretical approaches that have been developed and are developing in Welsh.
  • Ability to analyse how meanings are created through language and the affective power of language
  • understanding and be able to describe the linguistic structure of the Welsh language.
  • Ability to analyse the use of the Welsh language in contemporary society, including varying geographical, social, work-based, and digital communities.

Intellectual Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Critical capacity to analyse, evaluate and synthesise information.
  • Ability to solve problems.
  • Competence in exhibiting balanced and informed critical arguments.
  • Capability to apply relevant theories and approaches to practice.
  • Ability to reflect on and evaluate learning from the bilingual workplace.
  • Ability to produce and analyse written and oral texts of various kinds (which may include creative writing). 

Professional Practical Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Skills in People Management.
  • An ability to use research to take an evidence-based approach to management.
  • Commercial acumen.
  • Innovation, creativity and enterprise.

Transferable/Key Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Effective self-management and a propensity for personal development.
  • An ability to communicate effectively through a variety of media, and to both specialist and non-specialist audiences.
  • A capacity to exercise co-operation skills and work effectively with others.
  • Ability to produce written and spoken Welsh that is appropriate for a wide variety of audiences.

Careers and placements

Career prospects

Our business degrees give students a broad range of skills which are valued by a range of employers in the private and public sectors. In 2016/17, 97% of the School's graduates who were available for work reported they were in employment and/or further study within six months of graduation.

There is clear demand for business management graduates who are able to operate bilingually. This degree would provide a way of addressing this need through enabling you to develop first-rate Welsh skills, as well as gaining an understanding of the workplace in a highly respected Business School. The Welsh modules provide an opportunity for you to concentrate on your linguistic skills. Graduates of this award would be extremely attractive to Welsh employers in the private and public sector who are looking for competent workers in a bilingual workplace.

Indicators of employability by Career Services inspections at universities also suggest that in general a higher number of Welsh graduates are employed than the national average for language graduates and a number of other subjects. 309 companies in the private sector have agreed to be part of a scheme ‘Support Welsh’, whilst 537 public sector institutions have language schemes bound to recruiting bilingual staff. According to Future Skills Wales, the next few years will see an increase in employers demand for people with skills in Welsh across Wales.

Numerous recruiting websites and job descriptions note Welsh as an essential or desirable skill, or of a distinguishable advantage. These posts usually require a higher standard of linguistic skills than basic fluency or bilingualism. Careers Wales found that 56% of 40 advertisements noted abilities in Welsh. 21 noted that Welsh was ‘desirable’, and 19 described Welsh skills as ‘essential’.

In addition to the central University Careers Service, our students benefit from a dedicated on-site Careers and Placements service to help them find internships, job opportunities and to access business-industry specific advice, training and guidance.


We recognise the importance of gaining work experience during your studies. The Business School’s dedicated Placements Manager offers advice on available work placements, internships, work experience and opportunities to enhance your CV and broaden your horizons. Support with job applications and interview techniques is also available from the Business School’s in-house Careers Consultant.

The core year 2 Module - Yr Iaith ar Waith /The Language at Work and Community provides a short period (20 hours) of guaranteed Welsh medium work experience.

This programme also provides the opportunity to gain work experience in a professional business environment enabling you to relate and apply the knowledge gained in the first two years of the degree course to a specific professional setting. Where possible the placement will be Welsh medium or require bilingual skills.

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HESA data: Copyright Higher Education Statistics Agency Limited 2020. The Higher Education Statistics Agency Limited cannot accept responsibility for any inferences or conclusions derived by third parties from its data. Data is from the latest Graduate Outcomes Survey 2017/18, published by HESA in June 2020.