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Digital Media and Society (MA)

  • Duration: 1 year
  • Mode: Full time

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Open day

Find out more about studying here as a postgraduate at our next Open Day.

Why study this course

Course director Dr Rebecca Saunders details the exciting study themes explored in Digital Media and Society (MA).

This course explores the role of new digital media in shaping and transforming society. It investigates how media audiences become producers, how citizen journalism and digital culture change established norms and practices, how social media and peer production affect politics and business and how technology is related to power and social change.

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Explore the digital society

You will investigate online politics and internet regulation, digital culture and the digital economy, datafication and digital rights.

academic-school

Active research

You will develop your own research project with renowned researchers from our Digital Media and Society Group and our Data Justice Lab.

location

Cardiff central

You’ll be based in the heart of Cardiff’s vibrant media quarter in a purpose-built facility adjacent to the new BBC Cymru/Wales building.

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Research excellence

You will study in one of the UK’s leading schools for media studies research, classed by the Government as the 2nd best in the UK.

The emergence of new digital communication platforms has had significant impacts. Audiences are transforming into media producers; new business models are emerging; social media campaigns create new forms of politics; digital culture highlights practices of sharing and participation; and data collection and analytics affect an increasing part of our lives.

This offers new possibilities for digital citizens, but it also raises new questions regarding classic notions of privacy and freedom of expression, and it renders information and digital infrastructure a key resource.

MA Digital Media and Society addresses current challenges of online communication and internet studies. It enables you to develop specialist knowledge in areas such as social media, big data, citizen journalism, digital culture, the creative industries, internet governance, and digital rights. It also provides a theoretical and methodological grounding in media and communication studies.

This course provides you with a thorough understanding of the current transformations and with the analytical skills to investigate digital media in the context of social, political and economic change. We ask how online communication is shaped by users, states and businesses, and how our society is, in turn, affected by digital media.

This course draws on the strength and diversity of Cardiff University’s staff, giving you a unique opportunity to work with academics whose research explores issues such as citizen journalism, online activism, big data, internet surveillance, internet governance and digital rights.

You can get involved in our Research Group Digital Media and Society and thus become part of a dynamic research environment.

Please note this course focuses on academic research and does not provide practical training.

Where you'll study

School of Journalism, Media and Culture

We provide a scholarly environment to help you acquire both the knowledge and skills needed to enter your chosen area of the media.

  • icon-chatGet in touch
  • Telephone+44(0)29 2087 4786
  • MarkerCentral Square, Cardiff, CF10 1FS

Admissions criteria

In order to be considered for an offer for this programme you will need to meet all of the entry requirements. Your application will not be progressed if the information and evidence listed is not provided.

With your online application you will need to provide:

  1. A copy of your degree certificate and transcripts which show you have achieved a 2:1 honours degree in a relevant subject such as arts, humanities or social sciences, or an equivalent international degree. If your degree certificate or result is pending, please upload any interim transcripts or provisional certificates.
  2. A copy of your IELTS certificate with an overall score of 7.0 with 6.0 in all subskills, or evidence of an accepted equivalent. Please include the date of your expected test if this qualification is pending. If you have alternative acceptable evidence, such as an undergraduate degree studied in the UK, please supply this in place of an IELTS.
  3. A personal statement which covers the following:
    • your interest in this specific programme at Cardiff University (50-100 words)
    • elements of the programme that particularly interest you (50-100 words)
    • careers in related fields that appeal to you (50-100 words).

If you do not have a degree, your application may be considered on the basis of your professional experience. Please provide additional evidence to support your application such as signed and dated employer references.

Application Deadline

We allocate places on a first-come, first-served basis, so we recommend you apply as early as possible. Applications normally close at the end of August but may close sooner if all places are filled.

Selection process

We will review your application, including your personal statement (to assess your suitability for and understanding of the programme), and if you meet all of the entry requirements, and places are still available, we will make you an offer.

Find out more about English language requirements.

Applicants who require a Student visa to study in the UK must present an acceptable English language qualification in order to meet UKVI (UK Visas and Immigration) requirements.

Criminal convictions

You are not required to complete a DBS (Disclosure Barring Service) check or provide a Certificate of Good Conduct to study this course.

If you are currently subject to any licence condition or monitoring restriction that could affect your ability to successfully complete your studies, you will be required to disclose your criminal record. Conditions include, but are not limited to:

  • access to computers or devices that can store images
  • use of internet and communication tools/devices
  • curfews
  • freedom of movement
  • contact with people related to Cardiff University.

Course structure

This is a one-year full-time course, combining core and optional modules. Over the course duration you will study modules totalling 180 credits.

The modules shown are an example of the typical curriculum and will be reviewed prior to the 2025/26 academic year. The final modules will be published by September 2025.

The University is committed to providing a wide range of module options where possible, but please be aware that whilst every effort is made to offer choice this may be limited in certain circumstances. This is due to the fact that some modules have limited numbers of places available, which are allocated on a first-come, first-served basis, while others have minimum student numbers required before they will run, to ensure that an appropriate quality of education can be delivered; some modules require students to have already taken particular subjects, and others are core or required on the programme you are taking. Modules may also be limited due to timetable clashes, and although the University works to minimise disruption to choice, we advise you to seek advice from the relevant School on the module choices available.

Learning and assessment

How will I be taught?

You will be taught through a mixture of lectures and seminars, which complement the academic nature of the course.

How will I be assessed?

You will be assessed through a range of formative and summative assessments throughout the course. The main method of assessment on this programme is course work.

How will I be supported?

You will be allocated a Personal Tutor, for help and support with academic and pastoral needs, who is available when needed to discuss progress, provide advice and guidance.

You will be supported by the Student Support services in the school and through wider university resources.

You will have regular tutorials with programme directors/personal tutors as well as the opportunity to meet with module co-ordinators on request.

Feedback

Feedback is provided at each assessment point for summative assessments. Formative feedback is provided in practical sessions and throughout teaching.

What skills will I practise and develop?

In addition to a thorough understanding of media and communication studies, and specifically the current trends of online and digital media, you will acquire research skills that are applicable for academic study and other professions.

These include:

  • skills in content and discourse analysis
  • social network analysis
  • interviews and focus groups
  • relevant digital analytical tools.

You will develop competence in undertaking rigorous analytical work, producing well researched essays to deadline, and engaging with key contemporary debates.

Tuition fees for 2025 entry

Your tuition fees and how you pay them will depend on your fee status. Your fee status could be home, island or overseas.

Learn how we decide your fee status

Fees for home status

Year Tuition fee Deposit
Year one £11,700 None

Students from the EU, EEA and Switzerland

If you are an EU, EEA or Swiss national, your tuition fees for 2025/26 be in line with the overseas fees for international students, unless you qualify for home fee status. UKCISA have provided information about Brexit and tuition fees.

Fees for island status

Learn more about the postgraduate fees for students from the Channel Islands or the Isle of Man.

Fees for overseas status

Year Tuition fee Deposit
Year one £23,700 £2,500

More information about tuition fees and deposits, including for part-time and continuing students.

Financial support

Financial support may be available to individuals who meet certain criteria. For more information visit our funding section. Please note that these sources of financial support are limited and therefore not everyone who meets the criteria are guaranteed to receive the support.

Additional costs

Living costs

We’re based in one of the UK’s most affordable cities. Find out more about living costs in Cardiff.

Funding

Master's Scholarships

An award open to UK students intending to study one of our taught master’s degrees.

Postgraduate loans

If you are starting your master’s degree in September 2024 or later, you may be able to apply for a postgraduate loan to support your study at Cardiff University.

Alumni Discount

The alumni discount is available for Cardiff University graduates who are planning to start an eligible master's in 2024/25.

Career prospects

Graduates of Digital Media and Society MA are employed in a range of occupations, including the non-profit sector, digital business, online journalism, and regulatory institutions. They take on leading roles in social media campaigns, internet policy, human rights organisations, journalism, and creative industries.

As an academic course focusing on critical analysis, this programme also provides a perfect starting-point for PhD research and prepares you for careers in research institutions, both at university and other public or private institutions.

Please note: the MA Digital Media and Society is not a vocational journalism course. Students interested in this type of programme should apply for the International Journalism MA programme.

Next steps

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HESA Data: Copyright Higher Education Statistics Agency Limited 2021. The Higher Education Statistics Agency Limited cannot accept responsibility for any inferences or conclusions derived by third parties from its data. Data is from the latest Graduate Outcomes Survey 2019/20, published by HESA in June 2022.