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International Public Relations and Global Communications Management (MA)

  • Duration: 1 year
  • Mode: Full time

Start date
conversion-course

Conversion course

This is a conversion course. No prior knowledge or degree in the subject is required.

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Open day

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Why study this course

This course offers a mix of practice, theory and advanced academic study. It develops the skills and techniques required to practice public relations at an international level and an understanding of the PR practitioner’s role as guardian of corporate reputation.

Public relations is a booming industry and has continued to grow year-on-year. The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector.

Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal communication.

The MA International Public Relations and Global Communications Management is a unique one year course that develops the skills and techniques required to practice public relations and communications at an international level.

Public relations, at its heart, is about communication between an organisation and its public(s), but 21st century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. PR is now firmly at the heart of strategic organisational planning.

Aside from gaining valuable practical skills, you are introduced to business, organisational and PR theory so that you can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry. This synthesis of theory and practice culminates in a final dissertation of 15,000 to 20,000 words where you have the opportunity to apply what you have learnt to an area of personal PR interest. This piece of advanced academic study would enable you to embark on further research in the field of international public relations, should you wish to do so.

Distinctive features

  • The degree is fully accredited by the Chartered Institute of Public Relations (CIPR) and we are one of only ten Partner Universities in the UK to the Public Relations Consultants Association (PRCA).
  • Our School was ranked first in the Guardian’s University league table for Journalism and Public Relations (2016 and 2017).
  • The degree is designed for both UK/EU and international students interested in international PR and communications management.
  • Your student group will come from a wide range of national and cultural backgrounds offering you exposure to comparative practices.
  • It is a hybrid course mixing both theory and practice.

Accreditations

Where you'll study

School of Journalism, Media and Culture

We provide a scholarly environment to help you acquire both the knowledge and skills needed to enter your chosen area of the media.

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  • Telephone+44(0)29 2087 4786
  • MarkerCentral Square, Cardiff, CF10 1FS

Admissions criteria

This is a conversion course. Conversion courses allow you to study a subject unrelated to your undergraduate degree or current career, and support you with a change of career path. No prior knowledge or degree in the subject is required.

You will need to complete an online applications form which will then be considered by an admissions tutor.

This course is suitable for graduates from a range of academic disciplines.

Applicants should possess a UK higher education degree of at least lower second class honours (2:2), or a non-UK qualification recognised by the University as being equivalent to this. This requirement may be waived for candidates with relevant professional qualifications or experience.

In addition, applicants whose first language is not English must obtain an IELTS score of at least 7.0 (to include 6.0 in each sub-score), or an equivalent English language qualification. However, applicants with an IELTS score of 6.5 (to include 4.0 in each sub-score) will be considered provided they undertake and successfully complete the University’s ten-week pre-sessional English course.

You will be asked to provide references in support of their application, one of which will need to be from previous academic study. 

Applications are considered throughout the year.

Find out more about English language requirements.

Applicants who require a Tier 4 visa to study in the UK must present an acceptable English language qualification in order to meet UKVI (UK Visas and Immigration) requirements

Criminal convictions

You are not required to complete a DBS (Disclosure Barring Service) check or provide a Certificate of Good Conduct to study this course.

If you are currently subject to any licence condition or monitoring restriction that could affect your ability to successfully complete your studies, you will be required to disclose your criminal record. Conditions include, but are not limited to:

  • access to computers or devices that can store images
  • use of internet and communication tools/devices
  • curfews
  • freedom of movement
  • contact with people related to Cardiff University.

Course structure

This is a full-time course and is taught across two semesters (Autumn and Spring) from the end of September to the beginning of June.

The dissertation can be practice-based - providing you with an opportunity to apply theory to the practice of communications management and public relations.

The modules shown are an example of the typical curriculum and will be reviewed prior to the 2020/21 academic year. The final modules will be published by September 2020.

Module titleModule codeCredits
Research Methods 2MCT57710 credits
Digital Research MethodsMCT57810 credits

The University is committed to providing a wide range of module options where possible, but please be aware that whilst every effort is made to offer choice this may be limited in certain circumstances. This is due to the fact that some modules have limited numbers of places available, which are allocated on a first-come, first-served basis, while others have minimum student numbers required before they will run, to ensure that an appropriate quality of education can be delivered; some modules require students to have already taken particular subjects, and others are core or required on the programme you are taking. Modules may also be limited due to timetable clashes, and although the University works to minimise disruption to choice, we advise you to seek advice from the relevant School on the module choices available.

Learning and assessment

How will I be taught?

You will be taught through workshops, lectures and seminars which complement the practical and academic elements of the course. You will also have access to industry leading professionals through the courses guest lecture series.

How will I be assessed?

You will be assessed through a range of formative and summative assessments throughout the course. The main method of assessment on this programme is coursework.

How will I be supported?

You will be allocated a Personal Tutor, for help and support with academic and pastoral needs, who is available when needed to discuss progress, provide advice and guidance.

You will be supported by the Student Support services in the school and through wider university resources.

You will have regular tutorials with programme directors/personal tutors as well as the opportunity to meet with module co-ordinators on request.

Feedback

Feedback is provided at each assessment point for summative assessments, formative feedback is provided in practical sessions and throughout teaching.

What skills will I practise and develop?

You will develop skills in the following areas:

  • Professional writing
  • Media research
  • Key public relations skills
  • Presenting to a range of audiences
  • Business networking skills
  • Work placement opportunities in public relations and marketing communications
  • Diversity and cultural awareness skills
  • Report writing
  • Cross cultural communications
  • Time management
  • International team working
  • Independent research
  • Social media management skills
  • Personal reputation management skills

Tuition fees

UK and EU students (2020/21)

Tuition feeDeposit
£9,450None

More information about tuition fees and deposits, including for part-time and continuing students.

Financial support may be available to individuals who meet certain criteria. For more information visit our funding section. Please note that these sources of financial support are limited and therefore not everyone who meets the criteria are guaranteed to receive the support.

EU students entering in 2020/21 will pay the same tuition fee as UK students for the duration of their course. Please be aware that fees may increase annually in line with inflation. No decisions regarding fees and loans for EU students starting in 2020/21 have been made yet. These will be determined as part of the UK's discussions on its membership of the EU and we will provide further details as soon as we can.

Students from outside the EU (2020/21)

Tuition feeDeposit
£17,450£1,000

More information about tuition fees and deposits, including for part-time and continuing students.

Financial support may be available to individuals who meet certain criteria. For more information visit our funding section. Please note that these sources of financial support are limited and therefore not everyone who meets the criteria are guaranteed to receive the support.

Career prospects

Graduates of MA International Public Relations and Global Communications Management are employed in a range of occupations; roles can range from Public Relations Executives, Press Officers, Communications Managers and Copywriters for global and UK corporations.

Funding

Master's Excellence Scholarship

This award worth £3000 is open to UK and EU students intending to study one of our taught master’s degrees.

Postgraduate Master’s Finance

If you’re starting your master’s degree in September 2020 or later, you may be able to apply for postgraduate student finance to support your study at Cardiff University.

Alumni Discount Pilot Scheme

An alumni discount scheme for all master’s programmes offered by Cardiff Business School and conversion courses in subjects including journalism, geography and planning, and creative writing.

Next steps

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