International Public Relations and Global Communications Management (MA)
- Duration: 1 year
- Mode: Full time
Why study this course
This course offers a mix of practice, theory and advanced academic study. It develops the skills and techniques required to practice public relations at an international level and an understanding of the PR practitioner’s role as guardian of corporate reputation.
The school is based in the heart of Cardiff’s vibrant media quarter in a purpose-built facility adjacent to the new BBC Cymru/Wales building.
A global viewpoint
Your fellow students will come from a range of national and cultural backgrounds allowing you to gain a global perspective of PR practice.
Public relations is a booming industry and graduates who have the skills to meet the dynamic changes of this exciting and growing sector are in demand.
Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal communication.
Our MA International Public Relations and Global Communications Management is a unique one year course that develops the skills and techniques required to practice public relations and communications at an international level.
Public relations, at its heart, is about communication between an organisation and its public(s), but 21st century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. PR is now firmly at the heart of strategic organisational planning.
Aside from gaining valuable practical skills, you are introduced to business, organisational and PR theory so that you can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry.
This synthesis of theory and practice culminates in a final dissertation where you have the opportunity to apply what you have learnt to an area of personal PR interest. This piece of advanced academic study would enable you to embark on further research in the field of international public relations, should you wish to do so.
This is a conversion course. Conversion courses allow you to study a subject unrelated to your undergraduate degree or current career, and support you with a change of career path. No prior knowledge or degree in the subject is required.
You will need to complete an online applications form which will then be considered by an admissions tutor.
This course is suitable for graduates from a range of academic disciplines.
Applicants should possess a UK higher education degree of at least lower second class honours (2:2), or a non-UK qualification recognised by the University as being equivalent to this. This requirement may be waived for candidates with relevant professional qualifications or experience.
In addition, applicants whose first language is not English must obtain an IELTS score of at least 7.0 (to include 6.0 in each sub-score), or an equivalent English language qualification. However, applicants with an IELTS score of 6.5 (to include 4.0 in each sub-score) will be considered provided they undertake and successfully complete the University’s ten-week pre-sessional English course.
You will be asked to provide references in support of their application, one of which will need to be from previous academic study.
Applications are considered throughout the year.
Find out more about English language requirements.
Applicants who require a Student visa to study in the UK must present an acceptable English language qualification in order to meet UKVI (UK Visas and Immigration) requirements.
You are not required to complete a DBS (Disclosure Barring Service) check or provide a Certificate of Good Conduct to study this course.
If you are currently subject to any licence condition or monitoring restriction that could affect your ability to successfully complete your studies, you will be required to disclose your criminal record. Conditions include, but are not limited to:
- access to computers or devices that can store images
- use of internet and communication tools/devices
- freedom of movement
- contact with people related to Cardiff University.
This is a full-time course and is taught across two semesters (Autumn and Spring) from the end of September to the beginning of June.
The dissertation can be practice-based - providing you with an opportunity to apply theory to the practice of communications management and public relations.
The modules shown are an example of the typical curriculum and will be reviewed prior to the 2021/22 academic year. The final modules will be published by September 2021.
|Module title||Module code||Credits|
|International Public Relations Theory||MCT417||20 credits|
|International Public Relations Practice||MCT418||20 credits|
|Research Methods 1||MCT454||20 credits|
|Global Communications Management||MCT518||20 credits|
|Digital Communications Management||MCT531||20 credits|
|Research Methods 2||MCT577||10 credits|
|Professional Practice||MCT579||10 credits|
|Project Based Dissertation||MCT580||60 credits|
The University is committed to providing a wide range of module options where possible, but please be aware that whilst every effort is made to offer choice this may be limited in certain circumstances. This is due to the fact that some modules have limited numbers of places available, which are allocated on a first-come, first-served basis, while others have minimum student numbers required before they will run, to ensure that an appropriate quality of education can be delivered; some modules require students to have already taken particular subjects, and others are core or required on the programme you are taking. Modules may also be limited due to timetable clashes, and although the University works to minimise disruption to choice, we advise you to seek advice from the relevant School on the module choices available.
Learning and assessment
How will I be taught?
You will be taught through workshops, lectures and seminars which complement the practical and academic elements of the course. You will also have access to industry leading professionals through the courses guest lecture series.
How will I be assessed?
You will be assessed through a range of formative and summative assessments throughout the course. The main method of assessment on this programme is coursework.
How will I be supported?
You will be allocated a Personal Tutor, for help and support with academic and pastoral needs, who is available when needed to discuss progress, provide advice and guidance.
You will be supported by the Student Support services in the school and through wider university resources.
You will have regular tutorials with programme directors/personal tutors as well as the opportunity to meet with module co-ordinators on request.
Feedback is provided at each assessment point for summative assessments, formative feedback is provided in practical sessions and throughout teaching.
What skills will I practise and develop?
You will develop skills in the following areas:
- Professional writing
- Media research
- Key public relations skills
- Presenting to a range of audiences
- Business networking skills
- Work placement opportunities in public relations and marketing communications
- Diversity and cultural awareness skills
- Report writing
- Cross cultural communications
- Time management
- International team working
- Independent research
- Social media management skills
- Personal reputation management skills
Tuition fees for 2021 entry
Students from the UK
Students from the EU, EEA and Switzerland
EU, EEA and Swiss nationals starting in 2020/21 will pay the same tuition fee as UK students for the duration of their course.
If you are an EU/EEA/Swiss national, unless you qualify for UK fee status, tuition fees for 2021/22 will be in line with the fees charged for international students. UKCISA have provided information about Brexit and tuition fees.
Students from the rest of the world (international)
More information about tuition fees and deposits, including for part-time and continuing students.
Financial support may be available to individuals who meet certain criteria. For more information visit our funding section. Please note that these sources of financial support are limited and therefore not everyone who meets the criteria are guaranteed to receive the support.
We’re based in one of the UK’s most affordable cities. Find out more about living costs in Cardiff.
Graduates of MA International Public Relations and Global Communications Management are employed in a range of occupations; roles can range from Public Relations Executives, Press Officers, Communications Managers and Copywriters for global and UK corporations.