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Juliet, a successful sports journalist from Ghana, chose to study her Master’s at Cardiff University because Cardiff offers the complete package.
Name: Juliet Bawuah
Degree: MA International Public Relations and Global Communications Management
Year of study: 2017/18
Can you give us a brief introduction about yourself?
My name is Juliet Bawuah. I am a trained Sports Journalist. Before coming to Cardiff, I worked for Euronews’ sister channel Africanews, where I was based in Congo. Prior to the Africanews job, I was a primetime television host on the biggest private television channel in Ghana, TV3. I have also worked for CITI FM, Metro TV and ETV all in Ghana. I am a contributor for the Turkish global broadcast giant TRT World. In the past, I contributed to the BBC, as well as the website of the Confederation of African Football (CAF). My journalism work has seen me cover major sporting events including the 2010 World Cup in South Africa as well as the African Cup of Nations. Over the years, I have interviewed some of the biggest names in sports including current Liberian President, George Weah, and FIFA President, Gianni Infantino.
Tell us about your course. How is it different from studying back home?
Studying for the course here in Cardiff was a decision I can only be proud of looking back. Prior to deciding to come here I had a lot of options, but what Cardiff offered won my heart. For me, the difference is what you get with the complete package and that is crucial for any learning environment. What Cardiff offers, is a world class learning experience that is unrivalled and progressive. The course is perfectly curated around Global Communications and International Public Relations, which are key instruments in today’s corporate world. It is what any purpose-driven person wanting a shot at the ultimate, should go for. It has so far proven a good choice and I wouldn’t have had it any other way. I have learnt a lot already and looking forward to more. It is a priceless opportunity.
What have you enjoyed most about studying at Cardiff University?
It should be the way and manner the lessons are presented. At this level of education, it is important to fully appreciate what you are taught and I must say the teaching methods have helped. The environment is conducive and welcoming, while it always offers a timely intervention to what is important. I have come to appreciate the importance of studying at Cardiff and this a good because it makes me happy that I can still take a course of higher learning and still be happy with what it comes with. I had great aspirations of what I wanted my time here in the classroom to be before coming here. I can say they have been met.There is room for more to be done but I must say the flexibility you get, cushions the effect of the whole learning experience, which sometimes comes with a lot of responsibility.
What is the best thing about living in Cardiff?
Living in Cardiff has opened my eyes to a whole new perspective about life. The city has a lot to offer and the serenity you are greeted with daily, is priceless. The warmth you get in everyday Cardiff must be one of the best I have seen in any part of the world. I don’t take that for granted as it helps in the everyday moulding of one’s appreciation of their immediate environment and how to correlate with the people. I have had no problems at all fitting in. Apart from that, the people play a crucial role in how you quickly adapt to the way of life here, and that, too, has been helpful. I like the variety Cardiff offers in terms of what you can get with its beautiful sights and sounds. That is crucial as mostly, it helps in balancing off the pressure that may come with the activities in the classroom.
Are you a member of any clubs or societies? If so, what’s it like to be part of a society?
I have not joined any yet, but I currently volunteer at the Wales Millennium Centre as a Customer Service representative. I am also a Senior International Student Ambassador, where together with other ambassadors we help in normalising the complete student life and culture for prospective and new Cardiff students. Both experiences have been enlightening as they have given me enough experience already, and which I will be taking away with me.
How has the university supported you during your time here?
The University’s impact on my time here has been exciting and encouraging. There are avenues of resort that I can always fall on, and this is very important for any student. Apart from the collaborative nature of the tutors, there are more than enough student-interest desks and offices that are on standby to offer timely suggestions to any pressing need. The libraries, especially the 24 hours ones also play crucial roles in the overall learning experience and enhance flexibility. This goes a long way to positively affect the learning environment, as students are always assured of the University’s helping hand through and through. Being one of the key things that informed my choice of Cardiff, I must say my expectations have fully been met. Also important to this, is the friendly environment the school offers for growth, accepting into its fold a multi-cultural diversity of nations. This has shaped my appreciation of all manner of people.
What would your advice be for prospective students thinking about coming to Cardiff?
The fact that Cardiff is the best institution of higher learning for the courses the school offer. Be it undergraduate or postgraduate, an experience at Cardiff is priceless and would any day rival some of the very best in the world. For any prospective student, getting the Cardiff education is prime to an overall personal and career development. The school is uniquely placed as a market leader and this is an affiliation any student should be proud off. Time spent at Cardiff is time spent well and can’t be bought. Also, what Cardiff offers beyond the classroom, is a guide to integrating with people from all walks of life. This is a key must-have as one seeks to become a global leader or executive after school.
What are your plans for the future?
After University, I am looking at a possible mainstream job with another international broadcaster. It has always been a dream to be at the very top and I see myself fully realising that after University. I believe there is more I can offer, especially with what I have learnt here. Getting to work with another broadcaster, after having already worked with Euronews’ Africanews and my Africa Contributor role with TRT World, will be a perfect addition to my portfolio. Beyond my time on the screen, I would want to be an established powerhouse in sports entrepreneurship, owning a number of businesses that are sports related. I have some projects already lined up and I will be formally making them known soon. My experiences over the years have exposed me to what else can be done that is currently not being explored, and I do believe the ideas can offer a fresher alternative.