Dr Olaya Moldes Andres
Lecturer in Marketing and Strategy
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwg
I am a Lecturer (Assistant Professor) in Marketing and Strategy at Cardiff Business School.
I have a PhD in Social Psychology (University of Sussex), a MRes in Research Methods in Psychology (University of Sussex), a MSc in Management and Entrepreneurship (University of Sussex), and a BSc(Hons) in Communication and Media Studies (Universidad Complutense de Madrid). I have also did a year abroad as an exchange student at the University of Ottawa (2006-2007) and the University of Sussex (2008-2009).
I have been a lecturer in marketing at De Montfort University, a visiting lecturer at the University of Brighton, and an associate tutor and module leader at the University of Sussex (School of Psychology and School of Business) .
Before embracing in a career in academia, I worked as a Marketing Manager for Hewlett Packard. I also gained extensive experience in direct marketing as a product promoter while pursuing my studies for brands such as Samsung or Kodak, and worked as a communication assistant at a United Nations' conference.
My primary research focus is on identity and motivational processes involved in consumption, the impact of consumption on individual and societal well-being, and the use of consumer products to define, develop, and create interpersonal relationships.
Bywgraffiad
- PhD in Social Psychology (University of Sussex)
- MRes in Psychological Research Methods (University of Sussex)
- MSc in Management and Entrepreneurship (University of Sussex)
- BSc(Hons) in Communication and Media Studies (Universidad Complutense de Madrid)
Anrhydeddau a Dyfarniadau
- 2009 Awarded best student of the year by the department of Business and Management (University of Sussex)
- 2008: Awarded a prize for a Social Marketing Campaign ‘Alcohol and Road’ by Santander Bank
Aelodaethau proffesiynol
- American Marketing Association
Safleoedd academaidd blaenorol
- 2020 - present: Lecturer in Marketing and Strategy,Cardiff University
- 2018 - 2019: Lecturer in Marketing, De Montfort University
- 2018: Visiting Lecturer, Brighton University
- 2013-2018: Associated Tutor and Module Leader, University of Sussex (School of Psychology and School of Business)
Ymrwymiadau siarad cyhoeddus
- American Marketing Association Summer Conference in Chicago, US (2019)
- British Psychology Society (BPS) - Symposium on Identity, University College London, UK, (2017)
- Annual British Psychology Society Conference, Brighton, UK (2017)
Pwyllgorau ac adolygu
- Ad hoc journal reviewer for Self & Identity and Psychology & Marketing.
Cyhoeddiadau
2022
- Moldes, O. 2022. Beyond experiential spending: Consumers report higher well-being from purchases that satisfy intrinsic goals. British Journal of Social Psychology (10.1111/bjso.12602)
- Moldes, O., Dineva, D. and Ku, L. 2022. Has the COVID-19 pandemic made us more materialistic? The effect of COVID-19 and lockdown restrictions on the endorsement of materialism. Psychology and Marketing 39(5), pp. 892-905. (10.1002/mar.21627)
- Ku, L., Newby, C., Moldes Andres, O., Zaroff, C. M. and Wu, A. M. S. 2022. The values you endorse set the body you see: The protective effect of intrinsic life goals on men’s body dissatisfaction. Scandinavian Journal of Psychology 63(4), pp. 393-404. (10.1111/sjop.12818)
2020
- Moldes, O. and Ku, L. 2020. Materialistic cues make us miserable: A meta‐analysis of the experimental evidence for the effects of materialism on individual and societal well‐being. Psychology and Marketing 37(10), pp. 1396-1419. (10.1002/mar.21387)
2019
- Moldes, O., Banerjee, R., Easterbrook, M. J., Harris, P. R. and Dittmar, H. 2019. Identity changes and well-being gains of spending money on material and experiential consumer products. Journal of Economic Psychology 72, pp. 229-244. (10.1016/j.joep.2019.04.003)
Addysgu
- Entrepreneurial Marketing (BST192)
- Business Plan (BST525)
Research interests
- Self and identity in consumption
- Well-being in consumer settings
- Relational consumption
- Materialistic values
Supervision
I am interested in supervising PhD students in the areas of:
- Self and identity construction in consumption
- Consumer's well-being
- Conspicuous consumption and materiailstic values
- Relational consumption