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The Cardiff Challenge

The Cardiff Challenge is a public value competition, which creates innovative solutions to prominent social issues.

The Welsh Baccalaureate
The Cardiff Challenge fulfils the Community Challenge specification of the Welsh Baccalaureate.

We aim to facilitate Welsh Baccalaureate, Btech, and A Level students in creating innovative solutions to prominent social issues in their community. This will allow them to further their own skills at the same time as finding ways to help others.

Student benefits

The challenge will enable students to:

  • create something of benefit to the community as well as developing student’s own self-confidence, self-esteem and self-worth
  • develop skills such as personal effectiveness, planning and organization
  • produce something that shows a contribution to their issues and the benefits that it will create for themselves, others and the environment.
  • do 50 hours+ over at least 4 weeks, with 30 hours being in the community.

The aim of the challenge is to emulate the successes of the Aspen Challenge founded in the United States. It will involve schools in Cardiff and surrounding areas, with the long-term aim of developing the geographic reach across the UK.

Equipped with tools and support, teams will be briefed to design a solution to their selected challenge. Eight weeks later, they will present their solutions on stage in a day-long pitching competition, where they will showcase their work at the Cardiff Challenge Festival.

Project advisors

Each group will get their very own project advisor from the Marketing department at Cardiff Business School:

Picture of Luigi De Luca

Professor Luigi De Luca

Professor of Marketing and Innovation

Telephone
+44 29208 76886
Email
DeLucaL@cardiff.ac.uk
Picture of Nicole Koenig-Lewis

Professor Nicole Koenig-Lewis

Professor of Marketing; Director of International Exchange

Telephone
+44 29208 70967
Email
Koenig-LewisN@cardiff.ac.uk
Picture of Rebecca Mardon

Dr Rebecca Mardon

Reader (Associate Professor) in Marketing

Telephone
+44 29208 75195
Email
MardonRD@cardiff.ac.uk
Picture of Ken Peattie

Professor Ken Peattie

Professor of Marketing and Strategy

Telephone
+44 29208 79691
Email
Peattie@cardiff.ac.uk
Picture of Eleri Rosier

Professor Eleri Rosier

Professor of Marketing and Strategy

Telephone
+44 29208 76479
Email
RosierE@cardiff.ac.uk
Picture of Anthony Samuel

Dr Anthony Samuel

Reader in Marketing and Strategy

Telephone
+44 29208 74410
Email
SamuelA3@cardiff.ac.uk
Picture of Carolyn Strong

Professor Carolyn Strong

Professor in Marketing and Strategy

Telephone
+44 29208 75286
Email
StrongC@cardiff.ac.uk
Picture of Amy Yau

Dr Amy Yau

Senior Lecturer in Marketing and Strategy

Telephone
+44 29208 75706
Email
YauA@cardiff.ac.uk