Business Management (Marketing) (BSc)
Business related degrees at Cardiff University focus on developing a solid core of knowledge in the area of business management.
Our three-year BSc Business Management programmes share a generic first year, during which you will take seven compulsory modules from across the range of business disciplines, providing a broad understanding of business and management contexts and processes.
This degree has been awarded the CIM ‘Graduate Gateway’ status; this accreditation provides our students with an opportunity to gain a module exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing having only to complete two modules instead of three.
- the opportunity to study in a School that was ranked 6th in the UK for research quality and joint 1st for research environment in the 2014 Research Excellent Framework (REF);
- the involvement of research-active staff in teaching;
- the emphasis on independent learning in a research-led environment;
- the variety of modules on offer in a multidisciplinary and interdisciplinary School;
- progression through core and specialist option modules;
- the opportunity to study abroad with or without a language component.
|Next intake||September 2017|
|Accreditations||Chartered Institute of Marketing (CIM)|
Association to Advance Collegiate Schools of Business (AACSB)
|Typical places available||The school typically has 425 places available.|
|Typical applications received||The school typically receives 2850 applications.|
|Typical A level offer||AAB from any combination of A-levels, excluding General Studies, Critical Thinking and Citizenship Studies.|
|Typical Welsh Baccalaureate offer||Grade A in the Core and grades AB from two A-levels OR Grade B in the Core and grades AA from two A-levels.|
|Typical International Baccalaureate offer||35 points, including Maths and English (Standard level) with scores of 5.|
|Alternative qualifications||Alternative qualifications may be accepted. For further information on entry requirements, see the Cardiff Business School admissions criteria pages.|
|English Language requirements||If you are an overseas applicant and your first language is not English, please visit our English Language requirements page for more information on our accepted qualifications.|
|Other requirements||Applicants will also require GCSE English grade C and GCSE Mathematics grade B. Applications from those offering alternative qualifications are welcome. Specific admissions and selection criteria for this degree programme can be found online.|
We are currently working with our students to update and improve the content of this course. The information shown below reflects the current curriculum and is likely to change. The review of the course is expected to be completed by August 2017 and this page will be updated by end of October 2017 to reflect the changes.
This is a three-year, full-time course, consisting of 120 credits a year. All Students take a common year one, which does not count towards the final degree classification. In years two and three, compulsory modules are determined by the choice of route already made but you will also choose optional modules from approved lists, to a total of 120 credits.
The modules shown are an example of the typical curriculum and will be reviewed prior to the 2017/18 academic year. The final modules will be published by September 2017.
You will study five compulsory double modules and two compulsory single modules, one per semester. All students on the Business Management programmes pursue the same first year modules which provide a common basis from which the specialised routes develop in the second and final years.
|Module title||Module code||Credits|
|Introduction to Accounting||BS1503||20 credits|
|Management: Theory and Evidence||BS1511||20 credits|
|People in Organisations||BS1529||20 credits|
|Technology and the Digital Age||BS1532||10 credits|
|Introduction to Economics||BS1547||20 credits|
|Business Environment||BS1629||10 credits|
In Year two you will take five compulsory double modules and one double module from the optional list.
|Module title||Module code||Credits|
|Business, Government and Society||BS2518||20 credits|
|Marketing and Society||BS2519||20 credits|
|Managing in Multicultural Organisations||BS2520||20 credits|
|International Management||BS2537||20 credits|
|Purchasing and Supply Chain Management||BS2541||20 credits|
|Managing People||BS2542||20 credits|
|Business Information Systems||BS2543||20 credits|
|Logistics and Distribution Management||BS2581||20 credits|
|Operations Management||BS2582||20 credits|
In year three, you will take four compulsory double modules and either two optional double modules or one optional double module and two optional single modules.
|Module title||Module code||Credits|
|Strategic Management||BS3543||20 credits|
|Advertising and Marketing Communications Management||BS3725||20 credits|
|Services Marketing||BS3746||20 credits|
|Cultural Marketing||BS3747||10 credits|
|Business Design||BS3748||10 credits|
|Module title||Module code||Credits|
|Exploratory Data Analysis||BS3519||10 credits|
|Work and Employment||BS3538||20 credits|
|International Business Logistics||BS3589||20 credits|
|Corporate Reporting and Finance||BS3593||20 credits|
|Modelling in Management Science||BS3619||10 credits|
|Entrepreneurship and Small Business Development||BS3727||20 credits|
|Ethics and Morality of Business||BS3728||20 credits|
|Organisational Analysis and Change||BS3735||20 credits|
|Advanced Operations Management||BS3739||20 credits|
|International Human Resource Management||BS3740||20 credits|
|International Business||BS3744||20 credits|
|Strategic Purchasing and Supplier Management||BS3745||20 credits|
How will I be taught?
Our teaching is heavily informed by research and combines academic rigour with practical relevance. While our internationally recognised faculty consists of academics who are at the forefront of knowledge within their field. They bring the lessons learned from their most recent research into the classroom, giving you access to critical business thinking and contemporary real life examples and scenarios.
We will provide your teaching and learning resources, and will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions, and make good use of the facilities provided.
Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).
Lectures provide an overview of the key concepts and frameworks for a topic, equipping you to carry out independent research for the seminars and to develop your own ideas. Seminars provide an opportunity for you to explore the ideas outlined in the lectures. Seminars may take various formats, including plenary group discussion, small-group work and student-led presentations.
How will I be supported?
You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.
Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; she/he will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.
For day-to-day information, the staff of our Undergraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.
You will have access through the Learning Central website to relevant multimedia material, presentations, lecture handouts, bibliographies, further links, electronic exercises and discussion circles.
The University offers a range of services including the Careers Service, the Counselling Service, the Disability and Dyslexia Service, the Student Support Service, and excellent libraries and resource centres.
We’ll provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.
You will be given general feedback following each examination period and will be able to discuss your overall performance with your personal tutor.
How will I be assessed?
Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.
What skills will I practise and develop?
As a result of engaging fully with this course, you will acquire and develop a range of valuable skills, both those which are discipline specific and more generic ‘employability skills’. These will allow you to:
- grasp complex issues with confidence
- ask the right questions of complex texts
- have an imaginative appreciation of different views and options and analyse these critically
- identify and apply relevant data
- develop practical research skills
- propose imaginative solutions of your own that are rooted in evidence
- communicate clearly, concisely and persuasively in writing and speech
- sourcing, interpreting and presenting relevant numerical information – to support the composition of projects reports and business cases
- work to deadlines and priorities, managing a range of tasks at the same time
- work as part of a team, developing a collaborative approach to problem-solving
- use IT programmes and standard software packages, where appropriate
- take responsibility for your own learning programme and professional development.
Our business degrees give students a broad range of skills which are valued by a range of employers in the private and public sectors. In 2013/14, 95% of the School's graduates who were available for work reported they were in employment and/or further study within six months of graduation
In addition to the central University Careers Service, our students benefit from a dedicated on-site Careers and Placements service to help them find internships, job opportunities and to access business-industry specific advice, training and guidance.
- Business Analyst
- HR Manager
- Marketing Executive
- Production Manager
UK and EU students (2017/18)
Visit our tuition fee pages for the latest information.
Financial support may be available to individuals who meet certain criteria. For more information visit our funding section. Please note that these sources of financial support are limited and therefore not everyone who meets the criteria are guaranteed to receive the support.
Students from outside the EU (2017/18)
Tuition fees for international students are fixed for the majority of three year undergraduate courses. This means the price you pay in year one will be the same in years two and three. Some courses are exempt, including four and five year programmes. Visit our tuition fee pages for the latest information.
We recognise the importance of gaining work experience during your studies. Our dedicated Placements Manager offers advice on available work placements, internships, work experience and opportunities to enhance your CV and broaden your horizons. Support with job applications and interview techniques is also available from the Business School’s in-house Careers Consultant.
As a student on one of our Business Management programmes, and if you achieve a 60% average in your first year (with no fails), you will be invited to apply for our BSc Business Management with Integrated Work Placement.
This unique and innovative programme provides a combination of theoretical ideas and practical techniques providing a thorough grounding for a variety of careers in a range of management functions such as marketing and human resource management, as well as in general management.
The programme offers:
- 20 week work placement in the second semester of year two (affording you the opportunity to explore and evidence the core business management disciplines in a real life work setting)
- Local business experience in organisations such as Admiral, Arriva Trains Wales, Deloitte, HSBC, Barclays, Wales and West Utilities, NHS Wales, and the DVLA.
- Credit-bearing experience
- Paid placement (£250/ week on average)
- Practical work-based experience
- A contract that can be extended by mutual consent
If you decide that you would like to undertake a year-long placement, you can either apply to one of our ‘with Professional Placement Year’ programmes or transfer into one at any time up until the end of your second year of study. The placement is undertaken in the third year of a four-year degree programme.
To give students the opportunity to gain a global perspective, we offer four year degree programmes “with a Year Abroad”. You may apply during you second year for a place on these programmes and if you are successful you will transfer in to the four year degree scheme. The Year Abroad will become an integral part of the degree.
We have exchange agreements with high ranking Business Schools and universities worldwide where you will study modules taught and assessed in English. A list of partner institutions, all of which offer modules taught in English, can be found on our website.
Our Exchange team and the University Global Opportunity Centre work closely with students in preparation for and during their studies abroad.