The primary aim of the project was to address the theoretical, methodological and empirical implications of undertaking substantive qualitative research that exploited the full possibilities of contemporary information and communication technologies. The project engaged in a sustained period of multimodal ethnographic fieldwork at an interactive science discovery centre, and sought to explore the issues involved in developing an integrated, digital, hypermedia environment for data collection, analysis and authoring in qualitative research. The project was primarily methodological, and thus this report focuses on the contribution to methodological understanding.

The project aimed to:

  • produce a theoretically informed appraisal of digital technology in qualitative social research;

  • document the opportunities and costs of multimedia approaches to the design, conduct, analysis and representation of qualitative work;

  • create an advanced hypermedia environment for the implementation of digital ethnography, contribute to UK research capacity building by developing demonstration materials and interactive tutorials in digital ethnography;

  • build upon previous ESRC-funded work on hypermedia for ethnography.

The project built directly on two previous ESRC funded projects held at Cardiff: Microcomputing for Qualitative Data Analysis and The Production of Hypermedia Ethnography.