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Research Profile

Dr Jo Holliday 

Dr Jo Holliday
Position:Research Fellow, DECIPHer
School:Social Sciences

Telephone:+44 (0)29 208 79053
Fax:+44 (0)29 208 79054
contact info:

Address:Room 1.15, 1-3 Museum Place


  • PhD Social Sciences, Cardiff University 2006
  • MA Health Service Studies (Research) (with Merit), University of Leeds 2000
  • BSc Hons (Upper second) Animal Physiology, University of York 1998

Research Interests

  • Social aspects of adolescent health behaviours
  • The evaluation of complex health interventions
  • The role of social networks in the adoption, maintenance and cessation of health behaviours, particularly the role of peer influence and peer selection
  • Diffusion of innovation
  • Harnessing social networks in health interventions
  • Peer education