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Business Management (Marketing) (BSc)

Entry year


Our accredited programme is future-focused, equipping you with specialist tools and techniques to make a difference in your marketing career.

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Course overview

In a saturated global business environment, professionals with the ability to implement marketing solutions that stand out are central to the success of contemporary organisations.

This means you’ll be in high demand for roles in the public, private and third sectors with competitive salaries and excellent prospects for career progression.

Our BSc Business Management (Marketing) focuses on organisations of all kinds from multinational corporations to social enterprises and charities. This holistic approach ensures you develop the skills to respond to the evolving needs of all businesses, irrespective of sector.

You’ll develop marketing expertise from our team of international researchers and business practitioners. They’ll introduce you to the practices of buyer behaviour, market research, strategy and advances in technological business and digital marketing.

With their support, you’ll build a skillset to respond to current developments and challenges in business and society, while preparing to launch a successful career or pursue further postgraduate study and research.

Distinctive features

  • Gain a professional qualification or award alongside your marketing degree with The Chartered Institute of Marketing  (CIM) Graduate Gateway programme.
  • Prepare for your marketing career with exemptions from CIM professional examinations.
  • Get career-ready by opting to pursue a professional placement year or 20-week internship.
  • Decide to follow your interests abroad and study in one of our partner institutions across the globe.
  • Acquire industry know-how from guest speakers, real-world case studies and trips to UK businesses.
  • Combine business theory and practical skills to assess the needs of contemporary business.
  • Pursue your entrepreneurial interests in a culture that promotes student enterprise and start-up ideas.

Accreditations

UCAS codeNN25
Next intakeSeptember 2020
Duration3 years
ModeFull time
Typical places availableThe school typically has 425 places available.
Typical applications receivedThe school typically receives 2850 applications.

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Fast-track your career with exemptions from Chartered Institute of Marketing professional examinations.

Entry requirements

AAB-ABB in A Levels. Please note, General Studies, Critical Thinking and Citizenship Studies will not be accepted.   

Extended Project Qualification: Applicants with grade A in the EPQ will typically receive an offer one grade lower than the standard A level offer. Please note that any subject specific requirements must still be met.

The Welsh Baccalaureate Advanced Skills Challenge Certificate will be accepted in lieu of one A-Level (at the grades listed above), excluding any specified subjects.

DDD-DDM in Business

IB 34-32, or 665-655 in 3 HL subjects.

Alternative qualifications may be accepted. For further information on entry requirements, see the Cardiff Business School admissions criteria pages.

GCSE

Grade C or grade 4 in GCSE English Language.

IELTS (academic)

At least 6.5 overall with a minimum of 5.5 in each subskill.

TOEFL iBT

At least 90 overall with minimum scores of 17 for writing, 17 for listening, 18 for reading and 20 for speaking.

PTE Academic

At least 62 overall with a minimum of 51 in all communicative skills.

Trinity ISE II/III

II: at least two Distinctions and two Merits.
III: at least a Pass in all components.

Other accepted qualifications

Please visit our English Language requirements page for more information on our other accepted language qualifications.

GCSE Maths grade B or 6. GCSE English Language Grade C or 4 or an accepted English Language equivalent

Tuition fees

UK and EU students (2020/21)

Tuition feeDeposit
£9,000None

Visit our tuition fee pages for the latest information.

Financial support may be available to individuals who meet certain criteria. For more information visit our funding section. Please note that these sources of financial support are limited and therefore not everyone who meets the criteria are guaranteed to receive the support.

Students from outside the EU (2020/21)

Tuition feeDeposit
£18,450None

Visit our tuition fee pages for the latest information.

Financial support may be available to individuals who meet certain criteria. For more information visit our funding section. Please note that these sources of financial support are limited and therefore not everyone who meets the criteria are guaranteed to receive the support.

Additional costs

There are no additional costs. 

Accommodation

We have a range of residences to suit your needs and budget. Find out more on our accommodation pages.

Course structure

This is a three-year full-time programme, consisting 120 credits a year.  All Students, regardless of route, take a common Year 1, which does not count towards the final degree classification.  At the end of Year 1, you have the option to either stay with the BSc Business Management (Marketing) degree or to move to one of the other Business Management programmes if you have developed an interest in another area.

In Years 2 and 3, compulsory modules are determined by the choice of route but you also choose optional modules from an approved list enabling you to further tailor the degree to your interests

The modules shown are an example of the typical curriculum and will be reviewed prior to the 2020/21 academic year. The final modules will be published by September 2020.

Year one

Get to grips with the fundamentals on our universal business management first year.

We’ll introduce you to disciplines including accounting, technology and economics alongside classmates from our human resources, international management and logistics and operations pathways.

Module titleModule codeCredits
Society and EconomyBS100120 credits
Operations ManagementBS100210 credits
Introduction to AccountingBS150320 credits
Management: Theory and EvidenceBS151120 credits
MarketingBS152820 credits
People in OrganisationsBS152920 credits
Technology and the Digital AgeBS153210 credits

Year two

Combine theory and practice as your understanding of the basics grow.

You’ll discover how the practices of buyer behaviour, marketing research and strategy intersect with financial performance and organisational behaviour while building a comprehensive understanding of the contemporary business landscape.

Complement your specialist knowledge with optional modules in multiculturalism, human resource management and logistics.

Year three

Put your knowledge to the test as you encounter current and emerging issues in advertising and marketing communications.

Modules in business design, services and cultural marketing will preface opportunities to tailor your degree to your career ambitions.

The University is committed to providing a wide range of module options where possible, but please be aware that whilst every effort is made to offer choice this may be limited in certain circumstances. This is due to the fact that some modules have limited numbers of places available, which are allocated on a first-come, first-served basis, while others have minimum student numbers required before they will run, to ensure that an appropriate quality of education can be delivered; some modules require students to have already taken particular subjects, and others are core or required on the programme you are taking. Modules may also be limited due to timetable clashes, and although the University works to minimise disruption to choice, we advise you to seek advice from the relevant School on the module choices available.

Learning and assessment

How will I be taught?

Our teaching is heavily informed by research and combines academic rigour with practical relevance. Internationally recognised faculty, who are at the forefront of knowledge within their field, bring the lessons learned from their most recent research into the classroom, giving you access to critical business thinking and contemporary real life examples and scenarios.

We will provide your teaching and learning resources, and will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions, and make good use of the facilities provided.

Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).

Lectures provide an overview of the key concepts and frameworks for a topic, equipping you to carry out independent research for the seminars and to develop your own ideas. Seminars provide an opportunity for you to explore the ideas outlined in the lectures. Seminars may take various formats, including plenary group discussion, small-group work and student-led presentations.

Year 1

Scheduled learning and teaching activities

22%

Guided independent study

78%

Placements

0%

Year 2

Scheduled learning and teaching activities

23%

Guided independent study

77%

Placements

0%

Year 3

Scheduled learning and teaching activities

23%

Guided independent study

77%

Placements

0%

How will I be supported?

You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.

Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; they will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.

For day-to-day information, the staff of our Undergraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.

You will have access through the Learning Central website to relevant multimedia material, presentations, lecture handouts, bibliographies, further links, electronic exercises and discussion circles.

The University offers a range of services including the Careers Service, the Counselling Service, the Disability and Dyslexia Service, the Student Support Service, and excellent libraries and resource centres.

How will I be assessed?

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Feedback

We will provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.

You will be given general feedback following each examination period and will be able to discuss your overall performance with your personal tutor.

Assessment methods (2017/18 data)

Year 1

Written exams

90%

Practical exams

0%

Coursework

10%

Year 2

Written exams

63%

Practical exams

7%

Coursework

30%

Year 3

Written exams

58%

Practical exams

0%

Coursework

42%

What skills will I practise and develop?

The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you. 

The Learning Outcomes for this Programme can be found below:

Knowledge & Understanding:

On successful completion of the Programme you will be able to demonstrate:

  • Understanding of the internal aspects of the structure, governance, functions and processes of organisations.
  • An appreciation of the dynamic interaction between organisations and the social and economic business environment within which they operate.
  • Knowledge of various processes, procedures and practices for the effective and responsible management of organisations.
  • An appreciation of the importance to organisations of understanding and managing their markets.
  • Understanding of how people interact within organisations and how they can be led, managed and developed.
  • Knowledge of different systems and processes for the effective management of operations within and between organisations.
  • Awareness of appropriate policies and strategies to meet stakeholder interests, manage risk and maximise achievement of strategic objectives.
  • An appreciation of how organisations can create social as well as economic improvement.
  • Knowledge of the range of operation marketing systems available to the marketing strategist.
  • Understanding of customer behaviour as it underpins and informs marketing actions.
  • An appreciation of the dynamic role and value of marketing and its changing paradigm in different markets and sectors.

Intellectual Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Critical capacity to analyse, evaluate and synthesise information.
  • Ability to solve problems.
  • Competence in exhibiting balanced and informed critical arguments.
  • Capability to apply relevant theories and approaches to practice.

Professional Practical Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Skills in People Management.
  • An ability to use research to take an evidence-based approach to management.
  • Commercial acumen.
  • Innovation, creativity and enterprise.
  • Ability to identify marketing challenges and formulate solutions based off theory and applicable to practice.
  • Competence in marketing research, problem formulation and the interpretation of findings.
  • Ability to communicate proposed marketing solutions to a marketing audience.

Transferable/Key Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Effective self-management and a propensity for personal development.
  • An ability to communicate effectively through a variety of media, and to both specialist and non-specialist audiences.
  • A capacity to exercise co-operation skills and work effectively with others.

Careers and placements

Career prospects

97% of our students are in employment and/or further study within six months of graduating.

Our dedicated career professionals have got you covered on things like industry placements, internships, work experience and insights.

You’ll benefit from career consultations, interview and CV writing workshops, industry-specific events and specialist psychometric assessment and broad skills training.

Jobs

  • Accountant
  • Business Analyst
  • Economist
  • HR Manager
  • Lecturer
  • Marketing Executive
  • Production Manager
  • Stockbroker

Placements

We recognise the importance of gaining work experience during your studies. Our dedicated Placement Manager offers advice on available work placements, internships, work experience and opportunities to enhance your CV and broaden your horizons. Support with job applications and interview techniques is also available from our in-house Careers Consultant.

On the BSc Business Management (Marketing) programme there is the opportunity to undertake a year-long placement. If you decide you would like to take up this opportunity you can either apply for the four-year BSc Business Management (Marketing) with a Professional Placement Year programme or transfer onto it at any time up until the end of your second year of study. The placement is undertaken in the third year of the four-year degree programme. 

International Study

To give students the opportunity to gain a global perspective, we offer four-year degree programmes with a Year Abroad. You may apply during your second year for a place on these programmes and if you are successful you will transfer in to the four-year degree scheme. The Year Abroad will become an integral part of the degree.

In addition, subject to meeting the eligibility criteria (overall average mark of 60% or higher in the first year and a successful interview with the Director of International Exchange) you may transfer to the Semester Abroad programme. On this programme you take six compulsory single modules in the first semester before spending the Spring semester at one of our partner universities abroad studying relevant modules in English.

We have exchange agreements with high ranking Business Schools and universities worldwide where you will study modules taught and assessed in English at the partner university. A list of partner institutions, all of which offer modules taught in English, can be found on our website.

Our Exchange team and the University Global Opportunity Centre work closely with you in preparation for and during your studies abroad.

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Next Undergraduate Open Day

Spring 2020

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