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Social Media Skills

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Like, follow, subscribe, friend, share, tweet, post. What is social about social media? How do we use it as a media?

In this practical course, you will learn about prominent social media platforms and how to use them effectively. From blogging and Facebook, to Instagram stories and Twitter, you will have the opportunity to explore both what it is that makes social media social and how it can be used as an accessible media platform for businesses, communities and personal use.

This course seeks to introduce you to the theoretical and practical aspects of social media, and will help you to write for social media, understand copyright on social media and design social media-ready images and content for business, interest or personal use.

Learning and teaching

The module will be delivered through 10 two-hour sessions, made up of lectures, class discussions, small group work and debates. Class sessions will be supplemented by resources available to you via Learning Central.

The module will be based around workshops, which will include regular peer and tutor feedback. Sessions are likely to include:

  • what is social media?
  • understanding platforms: practical workshops in Facebook, Instagram and Twitter
  • copyright: The basics
  • using images on social media
  • honing your content: techniques in creative non-fiction.

Coursework and assessment

To award credits we need to have evidence of the knowledge and skills you have gained or improved. Some of this has to be in a form that can be shown to external examiners so that we can be absolutely sure that standards are met across all courses and subjects.

The most important element of assessment is that it should enhance your learning. Our methods are designed to increase your confidence and we try very hard to devise ways of assessing you that are enjoyable and suitable for adults with busy lives.

The basis of assessment will be a social media portfolio of writing, critiques and/or reflections consisting of your best work produced on this module. The portfolio should demonstrate your development in social media skills across at least one platform.

Reading suggestions

You will be provided with an up-to-date list of self-help guides, useful websites and other material that will help them navigate social media successfully.

Library and computing facilities

As a student on this course you are entitled to join and use the University’s library and computing facilities. Find out more about using these facilities.


Our aim is access for all. We aim to provide a confidential advice and support service for any student with a long term medical condition, disability or specific learning difficulty. We are able to offer one-to-one advice about disability, pre-enrolment visits, liaison with tutors and co-ordinating lecturers, material in alternative formats, arrangements for accessible courses, assessment arrangements, loan equipment and dyslexia screening.


21-23 Senghennydd Road
CF24 4AG