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Dr Saloomeh Tabari
MBA Programme Director
Darlithydd mewn Marchnata a Strategaeth
- TabariS@caerdydd.ac.uk
- +44 29225 11760
- Adeilad Aberconwy, Ystafell Room F05, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Rwy'n Ddarlithydd yn yr adran Marchnata a Strategaeth. MBA Cyfarwyddwr Rhaglen yn Ysgol Busnes Caerdydd. Rwy'n Gymrawd yr Academi Addysg Uwch (FHEA).
Mae fy niddordebau ymchwil yn ymwneud yn bennaf ag agweddau amrywiol ar ymchwil defnyddwyr, cyfathrebu rhyngddiwylliannol, deallusrwydd diwylliannol, a marchnata trwy ddefnyddio dulliau ansoddol.
Cyhoeddiad
2023
- Mardenova, L., Saira, Y. and Tabari, S. 2023. Discourse to the factors of decision-making of students in choosing a university major. Eurasian Journal of Economic and Business Studies 67(4), pp. 101-115. (10.47703/ejebs.v67i4.291)
- Prokop, D., Tabari, S. and Chen, W. 2023. Survival instincts of Chinese entrepreneurs in the UK: Adaptation or hibernation.. International Journal of Entrepreneurship and Small Business (10.1504/IJESB.2025.10059695)
2022
- Tabari, S. and Chen, W. eds. 2022. Global strategic management in the service industry: A perspective of the new era. Emerald. (10.1108/9781801170819)
- Choi, S., Cho, M., Yang, E. C. L. and Tabari, S. 2022. Emotional congruence among solo diners. International Journal of Hospitality Management 101, article number: 103108. (10.1016/j.ijhm.2021.103108)
2020
- Choi, S., Yang, E. C. L. and Tabari, S. 2020. Solo dining in Chinese restaurants: a mixed-method study in Macao. International Journal of Hospitality Management 90, article number: 102628. (10.1016/j.ijhm.2020.102628)
2019
- Chen, W., Tajeddini, K., Ratten, V. and Tabari, S. 2019. Educational immigrants: evidence from Chinese young entrepreneurs in the UK. Journal of Enterprising Communities: People and Places in the Global Economy 13(1/2), pp. 196-215. (10.1108/JEC-11-2018-0093)
2017
- King, N., Brooks, J. and Tabari, S. 2017. Template analysis in business and management research. In: Ciesielska, M. and Jemielniak, D. eds. Qualitative Methodologies in Organization Studies. Palgrave Macmillan, pp. 179-206., (10.1007/978-3-319-65442-3_8)
- Khalilzadeh, J., Ghahramani, L. and Tabari, S. 2017. From “hypercritics” to “happy campers”: who complains the most in fine dining restaurants?. Journal of Hospitality Marketing and Management 26(5), pp. 451-473. (10.1080/19368623.2017.1256802)
2016
- Tabari, S., Wilson, J. A. and Ingram, H. 2016. Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes 8(1), pp. 12-28. (10.1108/WHATT-10-2015-0037)
2013
- Ingram, H., Tabari, S. and Watthanakhomprathip, W. 2013. The impact of political instability on tourism: case of Thailand. Worldwide Hospitality and Tourism Themes 5(1), pp. 92-103. (10.1108/17554211311292475)
Adrannau llyfrau
- King, N., Brooks, J. and Tabari, S. 2017. Template analysis in business and management research. In: Ciesielska, M. and Jemielniak, D. eds. Qualitative Methodologies in Organization Studies. Palgrave Macmillan, pp. 179-206., (10.1007/978-3-319-65442-3_8)
Erthyglau
- Mardenova, L., Saira, Y. and Tabari, S. 2023. Discourse to the factors of decision-making of students in choosing a university major. Eurasian Journal of Economic and Business Studies 67(4), pp. 101-115. (10.47703/ejebs.v67i4.291)
- Prokop, D., Tabari, S. and Chen, W. 2023. Survival instincts of Chinese entrepreneurs in the UK: Adaptation or hibernation.. International Journal of Entrepreneurship and Small Business (10.1504/IJESB.2025.10059695)
- Choi, S., Cho, M., Yang, E. C. L. and Tabari, S. 2022. Emotional congruence among solo diners. International Journal of Hospitality Management 101, article number: 103108. (10.1016/j.ijhm.2021.103108)
- Choi, S., Yang, E. C. L. and Tabari, S. 2020. Solo dining in Chinese restaurants: a mixed-method study in Macao. International Journal of Hospitality Management 90, article number: 102628. (10.1016/j.ijhm.2020.102628)
- Chen, W., Tajeddini, K., Ratten, V. and Tabari, S. 2019. Educational immigrants: evidence from Chinese young entrepreneurs in the UK. Journal of Enterprising Communities: People and Places in the Global Economy 13(1/2), pp. 196-215. (10.1108/JEC-11-2018-0093)
- Khalilzadeh, J., Ghahramani, L. and Tabari, S. 2017. From “hypercritics” to “happy campers”: who complains the most in fine dining restaurants?. Journal of Hospitality Marketing and Management 26(5), pp. 451-473. (10.1080/19368623.2017.1256802)
- Tabari, S., Wilson, J. A. and Ingram, H. 2016. Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes 8(1), pp. 12-28. (10.1108/WHATT-10-2015-0037)
- Ingram, H., Tabari, S. and Watthanakhomprathip, W. 2013. The impact of political instability on tourism: case of Thailand. Worldwide Hospitality and Tourism Themes 5(1), pp. 92-103. (10.1108/17554211311292475)
Llyfrau
- Tabari, S. and Chen, W. eds. 2022. Global strategic management in the service industry: A perspective of the new era. Emerald. (10.1108/9781801170819)
Ymchwil
Prif ddiddordebau ymchwil
- Ymchwil defnyddwyr
- Cymhwysedd cyfathrebu rhyngddiwylliannol / cyfamaethu defnyddwyr
- Marchnata gwasanaeth
- Cyfryngau cymdeithasol ac ymddygiad defnydd
- Noad digidol
- Segmentau a'r farchnad
- Defnyddwyr ethnig
- Defnyddwyr unigol
- Dulliau ymchwil ansoddol
Addysgu
Rwy'n arweinydd modiwl ar gyfer y modiwlau canlynol:
- BST357 Marchnata Rhyngwladol (Marchnata MSc)
- BS3725 Cyfathrebu Hysbysebu a Marchnata (BA, Blwyddyn 3)-(2022-2023)
Goruchwyliwr Prosiect Marchnata (MSc Marchnata)
Bywgraffiad
Prior to joining Cardiff, I worked as a Senior Lecturer in Marketing at Huddersfield University and MBA Course Leader at Sheffield Hallam University.
Pwyllgorau ac adolygu
- Associate Editor of Journal of Islamic Marketing
- External Examiner at Oxford Brooks (MSc Marketing)
- Ad-hoc journals and international conferences reviewer
Meysydd goruchwyliaeth
Ar hyn o bryd, rwy'n goruchwylio dau fyfyriwr PhD (rhyngwladol) yn allanol.
Mae gen i ddiddordeb mewn goruchwylio myfyrwyr PhD sy'n dymuno ymchwilio i'r meysydd canlynol:
- Dylanwad diwylliant a chyfathrebu rhyngddiwylliannol ar brofiad ac ymddygiad cwsmeriaid
- Agwedd defnyddwyr, profiad ac ymddygiadau prynu mewn cyd-destun deallusrwydd trawsddiwylliannol a diwylliannol (CQ)
- Dylanwad cymhwysedd cyfathrebu rhyngddiwylliannol (ICC) mewn cyd-destun trawsddiwylliannol
- Archwilio gwahanol genedlaethau a'u hymddygiad defnydd
- Defnyddwyr unigol a'u profiad a bwriad prynu
- Dylanwadwr cyfryngau cymdeithasol, marchnata a brandio dylanwadol
- Noad digidol, diwylliant o weithio o unrhyw le
- A phynciau patrymau ymddygiad a defnydd defnyddwyr ehangach
Dulliau: ansoddol
Anogir darpar ymgeiswyr PhD i anfon cynnig ymchwil i TabariS@cardiff.ac.uk ac amlinellu eu pwnc ymchwil a'u nod a'u methodoleg a ffefrir.
Arbenigeddau
- Ymddygiad defnyddwyr
- Diwylliant defnyddwyr
- Astudiaethau amlddiwylliannol, rhyngddiwylliannol a chroes-ddiwylliannol
- Marchnata dylanwadwyr
- Marchnata