Dr Saloomeh Tabari
Lecturer in Marketing and Strategy
- tabaris@cardiff.ac.uk
- 02922511760
- Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwg
I am a Lecturer in Marketing and Strategy section. I am a Fellow of Higher Education Academy (FHEA).
My research interests mainly pertain to various aspect of consumer research, intercultural communication, cultural intelligence, and marketing through the use of qualitative methods.
Bywgraffiad
Prior to joining Cardiff, I worked as a Senior Lecturer in Marketing at Huddersfield University and MBA Course Leader at Sheffield Hallam University.
Pwyllgorau ac adolygu
- Associate Editor of Journal of Islamic Marketing
- External Examiner at Oxford Brooks (MSc Marketing)
- Ad-hoc journals and international conferences reviewer
Cyhoeddiadau
2022
- Tabari, S. and Chen, W. eds. 2022. Global strategic management in the service industry: A perspective of the new era. Emerald. (10.1108/9781801170819)
- Choi, S., Cho, M., Yang, E. C. L. and Tabari, S. 2022. Emotional congruence among solo diners. International Journal of Hospitality Management 101, article number: 103108. (10.1016/j.ijhm.2021.103108)
2019
- Chen, W., Tajeddini, K., Ratten, V. and Tabari, S. 2019. Educational immigrants: evidence from Chinese young entrepreneurs in the UK. Journal of Enterprising Communities: People and Places in the Global Economy 13(1/2), pp. 196-215. (10.1108/JEC-11-2018-0093)
2017
- King, N., Brooks, J. and Tabari, S. 2017. Template analysis in business and management research. In: Ciesielska, M. and Jemielniak, D. eds. Qualitative Methodologies in Organization Studies. Palgrave Macmillan, pp. 179-206., (10.1007/978-3-319-65442-3_8)
- Khalilzadeh, J., Ghahramani, L. and Tabari, S. 2017. From “hypercritics” to “happy campers”: who complains the most in fine dining restaurants?. Journal of Hospitality Marketing and Management 26(5), pp. 451-473. (10.1080/19368623.2017.1256802)
2016
- Tabari, S., Wilson, J. A. and Ingram, H. 2016. Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes 8(1), pp. 12-28. (10.1108/WHATT-10-2015-0037)
2013
- Ingram, H., Tabari, S. and Watthanakhomprathip, W. 2013. The impact of political instability on tourism: case of Thailand. Worldwide Hospitality and Tourism Themes 5(1), pp. 92-103. (10.1108/17554211311292475)
Addysgu
I am a module leader for the following modules:
- BST357 International Marketing (Marketing MSc)
- BS3725 Advertising and Marketing Communications (BA, Year 3)
Supervisor for Marketing Project (MSc Marketing)
Primary research interests
- Consumer research
- Consumer acculturation/ intercultural communication competence
- Service marketing
- Social media and consumption behaviour
- Segmentations and market
- Ethnic consumers
- Solo consumers
- Qualitative research methods
Supervision
Currently, I am externally supervising two PhD students (foreign supervisor).
I am interested in supervising PhD students who wish to research the following areas:
- Influence of culture and intercultural communications on customer experience and behaviour
- Consumer attitude, experience and buying behaviours in a cross-cultural and cultural intelligence (CQ) context
- Influence of intercultural communication competence (ICC) in a cross-cultural context
- Examining different generations and their consumption behaviour
- Solo consumers and their experience
- And broader consumer behaviour and consumption patterns topics
Methods: qualitative
Prospective PhD candidates are encouraged to send a research proposal to TabariS@cardiff.ac.uk and outlining their research topic and their aim and preferred methodology.