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Dr Prabir Chatterjee
Darlithydd mewn Marchnata
- ChatterjeeP@caerdydd.ac.uk
- +44 29208 70835
- Adeilad Aberconwy, Ystafell CARBS B-10, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Rwy'n athro cynorthwyol (darlithydd) Marchnata yn Ysgol Busnes Prifysgol Caerdydd. Cyn hynny roeddwn yn athro cynorthwyol ym Mhrifysgol Sabanci yn Istanbul. Derbyniais fy ngraddau PhD, MSBA ac MA mewn Economeg o Brifysgol Washington, UDA.
Cyhoeddiad
2023
- Chatterjee, P. 2023. Bidding dilemma in keyword search auctions. Working paper. Springer.
2021
- Chatterjee, P. and Zhou, B. 2021. Sponsored content advertising in a two-sided market. Management Science 67(12), pp. 7560-7574. (10.1287/mnsc.2020.3873)
2018
- Bhardwaj, P., Chatterjee, P., Demir, K. D. and Turut, O. 2018. When and how is corporate social responsibility profitable?. Journal of Business Research 84, pp. 206-219. (10.1016/j.jbusres.2017.11.026)
Articles
- Chatterjee, P. and Zhou, B. 2021. Sponsored content advertising in a two-sided market. Management Science 67(12), pp. 7560-7574. (10.1287/mnsc.2020.3873)
- Bhardwaj, P., Chatterjee, P., Demir, K. D. and Turut, O. 2018. When and how is corporate social responsibility profitable?. Journal of Business Research 84, pp. 206-219. (10.1016/j.jbusres.2017.11.026)
Monographs
- Chatterjee, P. 2023. Bidding dilemma in keyword search auctions. Working paper. Springer.
Ymchwil
My research expertise lies in the fields of Media markets, Online advertising, Online retailing, New product development and Corporate social responsibility. Methodology wise I mostly use tools from Applied game theory and Behaviourial economics. Please find below a list publications and working papers.
1. Sponsored Content Advertising in A Two-Sided Market (with Bobby Zhou). Management Science, Accepted, 2020.
2. When and How Is Corporate Social Responsibility Profitable? (with Pradeep Bhardwaj, Kivilcim Demir and Ozge Turut). Journal of Business Research, vol. 84, 206-219, 2018.
3. Optimal Bidding Strategies in Sponsored Search Advertising Auctions. Under Review.
4. Fake Media Content and Cognitive Dissonance (with Andy Ng). Working Paper.
5. Fast or Free - On Partitioned Pricing Competition Between Online Retailers (with Pradeep Bhardwaj). Working Paper.
6. Role of Anticipated Regret in Online Review Manipulations. Working Paper.
7. On Bayesian Bidding Strategies of A Multi-Period Participant in Sequential Online Auctions (with Arvind Tripathi and Paulo Goes). Proceedings of 20th Workshop on Information Technologies and Systems, 2010.
8. The Ellusive Challenge of Estimating Costs (with Molly Macauley). Space News, vol. 18, no. 30., 18-19, 2007.
9. Book Review on "Economics of Microfinance" (with Sudipta Sarangi). Southern Economic Journal, vol. 73, no.1, 2006.
10. Enforcement with Costly Group Formation (with Sudipta Sarangi). Economics Bulletin, vol. 15, no. 9, 2005.
11. Social Identity and Group Lending (with Sudipta Sarangi). Discussion Paper 45, DIW Berlin, German Institute of Economic Research, 2005.
Addysgu
Academic Year 2020-21
1. Global Marketing for MBM program (Fall 2020)
2. Marketing Analytics for MSc in Marketing program (Spring 2021)
Past teaching
PhD: Research methodologies
MBA: Core Marketing
MSc: Research in Strategic Marketing
Undergraduate: Strategic Management
Bywgraffiad
PhD mewn Gweinyddu Busnes (gydag arbenigedd mawr mewn Marchnata Meintiol, a phlant dan oed mewn Economeg ac Econometreg): Ysgol Fusnes Maeth, Prifysgol Washington (2013)
MS mewn Gweinyddu Busnes: Ysgol Faeth, Prifysgol Washington (2012)
MA mewn Economeg: Prifysgol Washington (2007)
MA mewn Economeg (gydag arbenigedd yn economi'r byd): Ysgol Astudiaethau Rhyngwladol, Prifysgol Jawaharlal Nehru, India (2003)
B.Sc (Anrhydedd) mewn Economeg: Prifysgol Calcutta, India (2001)
Anrhydeddau a dyfarniadau
Grant Seedcorn ar gyfer Ymchwil Ysgol Busnes Caerdydd (2020, 2019)
Grant Dysgu ac Addysgu Ysgol Busnes Caerdydd (2020)
Grant Ymchwil yr Adran Farchnata a Strategaeth,Ysgol Busnes Caerdydd (2020, 2019)
Cymrawd Cyfnewid Erasmus Prifysgol Caerdydd (2020)
Cymrawd cyfadran consortiwm EMBA (2016, 2015)
Cymrawd cyfnewid Erasmus Prifysgol Sabanci (2018, 2015, 2014)
Dewiswyd yn Gymrawd ar gyfer yr Academi Marchnata Science World Congress (2014)
Evert Mccabe cymrodoriaeth (2012)
Safleoedd academaidd blaenorol
2019 - presennol: Athro Cynorthwyol (Darlithydd), Prifysgol Caerdydd, y DU
2013 - 2018: Athro Cynorthwyol, Prifysgol Sabanci, Istanbul, Twrci
2011 - 2013: Darlithydd Atodol, Ysgol Fusnes Maethu, Prifysgol Washington, UDA
2011: Darlithydd Atodol, Albers Ysgol Busnes ac Economeg, Prifysgol Seattle, UDA
Pwyllgorau ac adolygu
Adolygu cyfnodolion
Gwyddor Marchnata, Cynhyrchu a Rheoli Gweithrediadau, European Journal of Operation Research, Journal of Business Research, MIS Quarterly, Gwyddoniaeth Penderfyniad, Ymchwil a Cheisiadau Masnach Electronig, Ymchwil Masnach Electronig, Bwletin Ymchwil Economeg, Journal Rhyngwladol Marchnadoedd sy'n Dod i'r Amlwg, Economeg Rhyngwladol a Chyfnodolyn Cyllid, Systemau Gwybodaeth Frontier, International Journal of Sustainable Development ac Ecoleg y Byd.
Meysydd goruchwyliaeth
Mae gen i ddiddordeb mewn goruchwylio myfyrwyr PhD, MSc ac MBA ym meysydd:
- Hysbysebu Digidol a Chyfrifiadol
- Manwerthu Ar-lein
- Strategaethau Prisio
- Datblygu Cynnyrch Newydd
- Cyfrifoldeb Cymdeithasol Corfforaethol
- Deallusrwydd Aritificial (AI) a Dysgu Peiriant mewn Marchnata
- Economeg Ymddygiad
Myfyriwr PhD cyfredol (Aelod Pwyllgor): Kerry Hudson (Prifysgol Caerdydd)