Yeo Valley – Enhancing Supply Chain Flexibility
The project will identify a range of strategies, efficiencies and innovations that will deliver benefits to Yeo Valley, which filter through to its local supply chain.
The projects’ research associate, Xia Meng (Summer) will be embedded into Yeo Valley for the duration of the two-year project and will work collaboratively, and in consultation, with the Cardiff Business School team.During the course of the project it is likely that a series of workshops with various stakeholders from Yeo Valley, as well as their extended supply chain (suppliers and customers), will be held.
Yeo Valley currently employs more than 1,800 people and is an outstanding case study of how a brand has achieved significant business growth while maintaining its authenticity and supporting the values of local organic producers sourcing from local suppliers.
This local, sustainable and socially-minded approach aligns well with Cardiff Business School’s public value mission.
Further information on this project can be obtained by contacting our Cardiff Business School lead academics: