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Aimee Bateman

After a decade working in corporate recruitment, Aimee Bateman felt disillusioned. She wanted to help passionate jobseekers find and communicate their voice in a very competitive marketplace.

So, she bought a second-hand camera from eBay and started making career advice videos on YouTube from her lounge. The production quality wasn’t always the best - her cat made an appearance in one, as did a microwave lasagne - but the content was special.

It was 2010 and the beginning of Aimee’s journey as founder and CEO of the award-winning careers website,

Today, across various channels, Careercake’s videos have more than 12 million hits and offer on-demand courses to passionate jobseekers all over the world.

“It’s kind of like Netflix, but for careers,” said Aimee.

Delivered by leading experts, the courses cover all kinds of career essentials, including job-hunting, career development and entrepreneurship.

“I want people to take control of their own careers and ingrain self-belief and self-esteem into as many job seekers as possible.

“I want us all to take charge of our own careers,” she added.

A successful speaker, business ambassador and recognised employment expert, Aimee won the Talent and Innovation Award at the Institute of Director Awards in 2013. And in 2014 she was named the Chartered Institute of Marketing’s Marketer of the Year, the same year as Cardiff Metropolitan University made her an Honorary Fellowship for her contribution to careers and the community at large.

Since then Aimee has established herself as a recruitment expert appearing on flagship productions like BBC Wales’ X-Ray, BBC Three’s Cash Mob and BBC Learning, as well as columns and commentary in trade magazines and the national press.

In 2015 Aimee presented to the Tedx community with her highly praised talk, entitled: Judgment. Don't let it frighten you.

YouTube video of Tedx talk

“When a person feels seen, heard and valued in their career, it positively impacts every part of their life,” she says.

“I love being able to help people become happier in themselves and better mums, dads, wives, husbands, brothers, sisters, sons and daughters. Part of that is helping people understand their value – making them feel like they truly matter.”

Aimee was nominated by Dr Sue Bartlett.