Dan Cullen-Shute

A 25-year veteran of the advertising and media industries, Dan founded, scaled, and sold a creative agency called Creature, working with clients including Carling, The British Red Cross, Tetley Tea, Moonpig, and adidas along the way.

He now lives in Yorkshire, and runs Negroni Breakfast, a boutique strategic consultancy, offering commercially-driven brand support and advice to businesses and brands of all shapes and sizes.

A proud - and often quite tired - dad of two, when he's not working, you'll normally find Dan either looking after Le Cure, a cancer charity he set up back in 2014, running/cycling silly distances in support of the same, jumping into cold water for no good reason, or writing restaurant reviews for the London Standard.