Grant Holders: Kerry Moore, Dr Stephen Cushion, Dr John Jewell
Researchers: Lucy Bennett, Liezel Longboan, Max Pettigrew and Darren Kelsey
Funder: Race, Cohesion and Faiths Research Unit, Department for Communities and Local Government
Project Duration: 2008 to 2009 (The research findings published 2011)
This project explores current representations of black boys and young men in UK national media. It focuses particularly upon measuring the extent of negative stereotyping of these groups evident across the mainstream news, current affairs and factual programmes. Importantly, it explores, in depth, the patterns and key characteristics of this coverage across these and other media forms. It presents evidence generated from rigorous media monitoring research that would be valuable for policy makers and others wishing to challenge negative stereotypes and to contribute to more positive media representations of young black men and boys.
Our systematic media analyses provide a robust evidential base for understanding the manner and extent to which young black men and boys are portrayed in the news media, but they also contribute to a better understanding of how those portrayals are constructed. As such, the research strengthens the evidence base underpinning the REACH programme (2008-9) and could feed into measures designed to evaluate REACH and its role-modelling scheme. More broadly, our study provides a baseline for further research into the topic inviting possible longitudinal studies to measure coverage over a more extended time period. Thus, our data could be used for future Government and non-governmental schemes concerned with the role and influence of news media images of black boys and young black men.
Outputs: Media representations of black young men and boys - Report of the REACH media monitoring project