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Listener online engagement with BBC radio programming

Grant Holders: Dr Matthew Hills (Cardiff University), co-investigator with University of Central England

Funder: AHRC and BBC

Period: September 2007 to September 2008

The research will produce useful knowledge and insights for BBC staff to inform their online and interactive products, services, policies and strategies. It will also contribute to scholarship on fan culture, radio audiences, and online environments and activity.

The research involves mapping the online environment built around listeners to BBC programmes and BBC's music online presence; surveying and collating statistics on fan activity and the online environment; conducting semi-structured interviews with key BBC staff; analysing BBC policy and strategy documents; and exploring three developed qualitative case studies using semi-structured interviews, focus groups and textual analysis of fan activities.