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MA International Public Relations and Global Communications Management

MA International Public Relations and Global Communications Management
Public relations is a booming industry - even in a recession as other promotional sectors contract, PR has continued to grow year-on-year. The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector.

Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal comms.

Public relations, at its heart, is about communication between an organisation and its public(s), but  21st Century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. Gone are the days when PR was an afterthought - it is now firmly at the heart of strategic organisational planning.

The MA at Cardiff is a unique one year course that develops students who have the skills and techniques required to practice public relations at an international level. Aside from gaining valuable practical skills, students are introduced to business, organisational and PR theory so that they can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry.  This synthesis of theory and practice culminates in a final dissertation of 15,000 to 20,000 words where students have the opportunity to apply what they have learnt to an area of personal PR interest. This piece of advanced academic study would enable students to embark on further research in the field of international public relations if they so wish.

The Course is accredited by the Chartered Institute of Public Relations, and Cardiff is one of ten institutions that work in partnership with the Public Relations Consultants Association (PRCA).

Further course information

For further information regarding course content please contact the Course Director, Mr Elliot Pill. For general admissions enquiries please email

Students should apply for their course using the Online Application Service.