Core Modules
International Public Relations Theory
This covers historical development, international corporate communications strategies, theories of cross-cultural communications and international PR programme planning.
Global Communications Management
This will look at the wider global approaches - both theoretical and practical - to communications management and will cover marketing communications, comms measurement, digital, PR and promotion and advertising.
Research Methods I and II
This double module introduces students to the techniques of information gathering and retrieval, the use and application of different sources and methods for writing and research and how to analyse, use and present data drawn from a wide range of sources.
International Public Relations Practice
Students acquire skills and techniques essential to work in the public relations profession at an international level.
IPR, the Internet and New Media
This course seeks to show students the effects of the internet on public relations.
The above modules are followed by the Dissertation.
Dissertation
A 15 - 20,000 word piece of independent and reflexive practically based work in the area of public relations and communications management. This might involve, for example, the planning and design of a public relations or marketing campaign, accompanied by a reflexive assessment of the project.