Professor Theo van Leeuwen
Social semiotics, multimodality, critical discourse analysis.
He has written 10 books and 73 book chapters and articles in the areas of critical discourse analysis, social semiotics and multimodality, and he has lectured in these areas in Universities in many countries in the world. With Carey Jewitt, he was the founding editor of the journal
Visual Communication, published by Sage, and now in its 5th year of publication. In Cardiff he directed a large research project on the subject of Language and Global Communication, funded by the Leverhulme Trust. His most widely known book is Reading Images – The Grammar of Visual Design, co-written with Gunther Kress. A second edition of this book was published in 2006. His most recent new book, Introducing Social Semiotics, incorporates much of his research over the past 20 years.
Theo originally trained in film and television scriptwriting and direction at the Netherlands Film Academy in Amsterdam, and worked as a television writer-director in his native Holland and in Australia, where he later studied linguistics at Macquarie University and the University of Sydney.
He has been Senior Lecturer at Macquarie University, Professor of Communication Theory at the London College of Printing (now London College of Communication), and Professor of Language and Communication at the Centre for Language and Communication Research (CLCR) , Cardiff University, which also he directed between 2001 and 2005. He is currently a Research Professor at Cardiff University, as well as holding a post as Professor of Media and Communication at the University of Technology, Sydney.