Making an impact
10 August 2018
Cardiff Business School will launch its first value and impact report at a one-day conference, in partnership with Business in the Community Cymru, on Friday 14 September 2018.
The report is the first attempt to measure the School’s wider public value by summarising its economic and environmental impact during the 2016/17 academic year.
The publication follows Cardiff’s three years of commitment to deliver social improvement alongside economic development as the world’s first public value business school.
Record, understand and improve
Professor Calvin Jones, the report’s author and Director of public value delivery at Cardiff Business School, said: “We recognise that we must measure what we seek to manage and that public value requires a holistic, or at least widely-defined, measure of the impact we have.
“The conference is an opportunity for us to share our report with peers from a wide range of stakeholder groups including fellow academics, policymakers, and business practitioners...”
The free event will also encourage delegates to bridge the gap between academia and practice by debating how public value can be co-created locally and globally between different organisations.
Professor Timo Meynhardt, the Dr Arend Oetker Chair of Business Psychology and Leadership at HHL Leipzig Graduate School of Management, will return to Cardiff to deliver a keynote presentation on the future of public value.
Dr Nicole Koenig-Lewis, Reader in Marketing at Cardiff Business School, said: “The event marks the last day of the 26th International Colloquium on Relationship Marketing which focuses on Public Value and Relationship Marketing: Value Co-Creation for Society...”
His presentation, entitled ‘Cities and business’, will explain how companies have rediscovered cities and what this means for the Welsh economy and public policy in Wales.