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Creating and delivering value

20 March 2018

26th International Colloquimon relationship Marketing logo

Academic and industry practitioners will challenge established marketing theory and practices at a prestigious event in Cardiff University on 11-14 September 2018.

In its 26th year, the International Colloquium on Relationship Marketing (ICRM) returns to Wales to focus on ‘Public Value and Relationship Marketing: Value Co-Creation for Society’ reflecting the ongoing work of its host, Cardiff Business School, the world’s first public value business school.

Dr Nicole Koenig-Lewis, Senior lecturer at Cardiff Business School and the event’s co-chair, said: “We are thrilled to be hosting such a historic conference here in Cardiff...”

“The 26th ICRM aims to explore the role that relationship marketing plays in creating and delivering value in contemporary society and to stimulate debate not only among academics, but industry professionals too.”

Professor Nicole Koenig-Lewis Professor of Marketing

“Multi-disciplinary perspectives”

A call for papers is underway and contributions are invited exploring the role that relationship marketing plays in creating and delivering value in contemporary society.

Potential topics include: the public and economic value of relationship marketing; sustainability, ethics and society; relationship marketing and well-being; and challenges and opportunities in the sharing economy among others.

Dr Mark Toon, Lecturer in Marketing and Strategy and the event’s co-chair, added: “We hope that the focus on public value at this year’s event will really encourage papers with multi-disciplinary perspectives...”

“We are especially interested in submissions which demonstrate engagement or co-creation with stakeholders across the public, private and third sectors.”

Dr Mark Toon Senior Lecturer in Marketing and Strategy

First convened by David Ballantyne, the ICRM is an ongoing forum for creating new knowledge and circulating viewpoints on marketing scholarship.

Through its history the event has developed to sustain a community of researchers, allowing sufficient time for dialogue and access to academic journals for the publication of select colloquia papers.

For more information about this exciting event, visit the conference website.

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