Training future Welsh-speaking business leaders
29 November 2017
Cardiff University students will explore the role of Welsh in the modern workplace, in a digital economy, and in the promotion of language policy following the launch of a new degree designed to prepare graduates for an evolving Welsh labour market.
The University’s BSc Business Management with Welsh aims to meet the growing demand for high quality business graduates with a professional command of the Welsh language following the Government’s target of achieving a million Welsh speakers by 2050, and the forthcoming introduction of new Welsh Language Standards.
Professor Martin Kitchener, Dean of Cardiff Business School, said: “Cardiff is the political, business and media capital of Wales, and we want the programme to take full advantage of the close links that both Schools have with these sectors.”
Professor Kitchener added: “The opportunity to gain work experience or study abroad is central to our public value teaching and learning provision...”
The BSc brings together expertise from the University’s Cardiff Business School and the School of Welsh to deliver a course in collaboration for the very first time.
Dr Dylan Foster Evans, Head of Cardiff University’s School of Welsh, said: “This collaboration with our colleagues in Cardiff Business School is a response to the changing landscape of the modern Welsh workplace.
“It is about delivering a quality business education while developing and increasing Welsh language skills and proficiency...”
The modules offered by Cardiff Business School will give students an appreciation of the different functional areas involved in business organisations. Complementing these will be a variety of modules that will engage students with the study of the Welsh language in fields such as the heritage industry, technology, translation, and language policy and planning.
Prospective applicants do not need to have studied Welsh at A-level, but would be expected either to have studied their A-levels through the medium of Welsh, or have Welsh of an equivalent standard.
The programme will begin in September 2018. For more information about the degree, and how to apply, visit the Cardiff University website.