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The International Colloquium on Relationship Marketing (ICRM) was conceived as an ongoing forum for creating new knowledge and circulating viewpoints which challenge established marketing theory and practices.

In September 2018, it returns to Wales after 10 years with a spectacular programme of academic and social events, celebrating the work achieved in establishing a leading and international academic forum.


David Ballantyne, the first convener, had the vision of a colloquium which went beyond the bounds of a small and friendly conference to one which would expand and sustain a community of researchers, allow sufficient time for dialogue among those researchers, and provide access to academic journals for publishing the colloquia papers.

Networks and dialogue remain essential elements of the colloquium. In line with its history as an ongoing forum for creating new knowledge and a venue for challenging existing marketing theory and practices, the 26th ICRM in Cardiff in September 2018 aims to move relationship marketing forward and stimulate debate between academics and professionals.

Learn more about past events.

The 26th ICRM in Cardiff

We are delighted to announce that the latest colloquium will be hosted by Cardiff Business School (Marketing and Strategy Section), the first Public Value Business School in the UK.

The conference will focus on the theme 'Public Value and Relationship Marketing: Value Co-Creation for Society'.

The programme will include a two-day full Academic Colloquium on 12 and 13 September 2018, and a Business Day bridging the Gap between Academia and Practice on 14 September 2018. (The delegate fee for the academic colloquium includes registration for the Business Day.)

Find out more about our keynote speakers.

Attendance will be limited to around 20 papers (up to 40 delegates), to ensure that we can continue the tradition of single track presentations with in-depth dialogue and debate for all topics.

Contributions are invited exploring the role that relationship marketing plays in creating and delivering value in contemporary society.

Cardiff Business School

The conference will be hosted by Cardiff Business School.

The school recently implemented a new strategic approach that will focus on delivering public and social value alongside economic growth.

Watch our video to learn more:

Watch our video to learn more


If you have any queries, please email us:

The International Colloquium on Relationship Marketing (ICRM)


Dr Mark Toon

Dr Mark Toon

Senior Lecturer in Marketing and Strategy

+44 (0)29 2087 4420
Professor Nicole Koenig-Lewis

Professor Nicole Koenig-Lewis

Professor of Marketing

+44 (29) 2087 0967