Dr Nicole Koenig-Lewis
Reader in Marketing
- koenig-lewisn@cardiff.ac.uk
- +44 (29) 2087 0967
- E01b, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Overview
Dr Nicole Koenig-Lewis is a Reader (Associate Professor) in Marketing at Cardiff Business School, Cardiff University and an affiliate to CAST (Centre for Climate Change and Social Transformations). She is currently the ESRC Wales DTP Pathway Leader (Business Management).
Her research evolves around the themes of customer experiences, sustainable consumption and access-based consumption with a special focus on consumer engagement, the role of emotions and consumer attitudes. Her current projects tackle the theoretical debate about drivers and barriers to sustainable consumer behaviours in contexts such as sustainable consumption, environmentally friendly packaging, access-based consumption, and festivals as agents of change. She is interested in how consumer attitudes towards sustainable consumption are shaped and how we can influence behaviour aiming to inspire truly sustainable approaches to business.
She was the Principal Investigator for the academic research project about consumer attitudes towards the sharing economy funded by the British Academy/Leverhulme Small Research Grant, “Reducing resource use through shared access to consumer goods – identifying subconscious barriers to nudging behaviour change”, (with Bosangit, C.). She has published in internationally recognised journals, such as Journal of Business Research, Journal of Environmental Psychology, Tourism Management, Journal of Services Marketing, Journal of Marketing Management and Annals of Tourism Research. Bridging the gap between academia and the business community, Nicole is working closely with a number of external business partners contributing to raise the profile of the University. Her research and external academic engagement consistently informs her teaching at undergraduate and postgraduate level.
Nicole has been awarded the status of Senior Fellow of the Higher Education Academy in February 2015 and is also a professional certified member of the Market Research Society.
Biography
Qualifications
- Senior Fellow of The Higher Education Academy (SFHEA), 2015
- PhD (University of Wales): "Examining seasonal tourism demand variations in Wales", Swansea University, 2004
- Dipl-Kffr Business Management (Dresden University of Technology, Germany), 1998
Additional activities
- ESRC Wales DTP Pathway Lead (Management and Business)
- Founding member of the Cardiff University SFHEA Network
- Member of the School’s Shadow Management Board, 2015-2018
- External Examiner for MSc Marketing programme, University of Gloucestershire, 2011-2015
- External Examiner for BSc Business Management (Marketing) programme, Brunel University, 2013-2017
- Flexible and Executive MBA Programmes, Henley Business School, Reading University, since 2019
Editorial work
Ad-hoc journal reviewer:
- Annals of Tourism Research
- Tourism Management
- Psychology & Marketing
- Journal of Business Research
- Journal of Marketing Management
- Journal of Services Marketing
- Regional Studies
- Environment & Behaviour
- Journal of Cleaner Production
- Journal of Business Ethics
Honours and awards
- 2018 Highly Commended Paper Award at the BrEPS 5th Annual Conference, University of Surrey (Paper: Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A.L., ‘Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help?’
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Best Academic Paper prize at the 4th IPM (Institute of Place Management) Conference, Manchester (Paper: Laura Reynolds, L., Koenig-Lewis, N. & Doering, H. (2017), ‘Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu’s field-capital lens.’
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2017. Outstanding Contribution Award 2017, Cardiff University, Oct 2017
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2015. Outstanding Contribution Award 2015, Cardiff University, Nov 2015
- 2014. Academy of Marketing Research Grant Award Winner AMRC Research Funding 2014, Academy of Marketing Research Grant 2014-2015 (with Palmer, A.)
- 2013. Academy of Marketing Conference Best Paper – Political Marketing Track Prize, Sponsored by Wiley (Paper: Dermody, J, Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A.L. (2013), “Young British Partisan and Non-Voter Attitudes to Attack Election Advertising – Evidence from the 2010 Election Campaign”, In: Doherty, A. M. (ed.): Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Pontypridd: University of South Wales)
- 2011. Outstanding Reviewer at the Emerald Literati Network Awards for Excellence 2011, selected for the very impressive and significant contribution made as a Reviewer to International Journal of Bank Marketing
Professional memberships
- Senior Fellow of HIgher Education Academy (SFHEA)
- Certified Member of Market Research Society (CMRS)
Publications
2023
- Garrod, B., Zhao, A. L. and Koenig-Lewis, N. 2023. A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb. International Journal of Hospitality Management 110, article number: 103432. (10.1016/j.ijhm.2023.103432)
2022
- Reynolds, L., Koenig-Lewis, N., Doering, H. and Peattie, K. 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91, article number: 104532. (10.1016/j.tourman.2022.104532)
- Alkaffary, B., Koenig-Lewis, N., Bosangit, C. and Mardon, R. 2022. Psychological ownership in access-based services: The role of the virtual closet. Presented at: 12th SERVSIG Conference, Glasgow, UK, 16-18 June 2022.
- Koenig-Lewis, N., Grazzini, L. and Palmer, A. 2022. Cakes in plastic: a study of implicit associations of compostable bio-based versus plastic food packaging. Resources, Conservation and Recycling 178, article number: 105977. (10.1016/j.resconrec.2021.105977)
2021
- Dermody, J., Koenig-Lewis, N., Zhao, A. L. and Hanmer-Lloyd, S. 2021. Critiquing a utopian idea of sustainable consumption: a post-capitalism perspective. Journal of Macromarketing 41(4), pp. 626-645. (10.1177/0276146720979148)
- Dermody, J., Zhao, A. L., Koenig-Lewis, N. and Hanmer-Lloyd, S. 2021. Evaluating the challenge of China's crossverging young “enviro-materialists”. Journal of Consumer Behaviour 20(3), pp. 695-708. (10.1002/cb.1896)
- Reynolds, L. and Koenig-Lewis, N. 2021. Making ‘sense’ of place branding: adopting a sensemaking, sensefiltering and sensegiving lens. In: Medway, D., Warnaby, G. and Byrom, J. eds. A Research Agenda for Place Branding. Elgar Research Agendas Cheltenham: Edward Elgar Publishing, pp. 233-246.
- Koenig-Lewis, N., Palmer, A. and Asaad, Y. 2021. Linking engagement at cultural festivals to legacy impacts. Journal of Sustainable Tourism 29(11-12), pp. 1810-1831. (10.1080/09669582.2020.1855434)
- Koenig-Lewis, N., Bosangit, C. and De Angelis, R. 2021. Could renting be the 'new buying'? Perspectives on consumers' role in prolonging product lifetimes.. Presented at: 4th Conference on Product Lifetimes and the Environment (PLATE 2021), Virtual, 26-28 May 2021.
- Bosangit, C., De Angelis, R., Koenig-Lewis, N. and Carrigan, M. 2021. Reframing circular economy as a marketing priority: emphasising the role of consumers. Presented at: 2021 Academy of Marketing Annual Conference, Virtual, 5-7 July 2021.
2020
- Koenig-Lewis, N., Bosangit, C., Iyanna, S. and Carrigan, M. 2020. Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK. Presented at: 2020 AMA Global Marketing SIG Conference, Taormina, Italy, 18-21 May 2020.
2019
- Lindgreen, A. et al. eds. 2019. Public value: Deepening, enriching, and broadening the theory and practice of creating public value. London and New York: Routledge.
- Bosangit, C. and Koenig-Lewis, N. 2019. The interplay between self-perception and self-signalling: Exploring motivations and barriers to using pre-owned and shared goods. Presented at: 6th International Workshop on the Sharing Economy, Utrecht, Netherlands, 27-29 June 2019.
- Koenig-Lewis, N., Hudson, K. and Bosangit, C. 2019. Family business brands and the ethical consumer: Leveraging category-based beliefs to enhance the credibility of cause-related claims. Presented at: 52nd Academy of Marketing Conference, Regent's University London, 2-4 July 2019. pp. -.
- Koenig-Lewis, N. and Bosangit, C. 2019. Pre-owned versus brand-new: why consumers (de)value shared goods? Examining the role of self-perception theory. Presented at: 52nd Academy of Marketing Conference, Regent's University, London, UK, 2-4 July 2019. pp. -.
- Koenig-Lewis, N. and Bosangit, C. 2019. Reducing resource use through access-based consumption: A platform owners' perspective. Presented at: 7th International Symposium on Marketing Ethics and CSR, Karlstad Business School/ CTF - Service Research Centre, Karlstad University, Sweden, 7-9 April 2019. pp. -.
- Koenig-Lewis, N., Palmer, A. and Grazzini, L. 2019. Plastic or non-plastic food packaging? An investigation of explicit and implicit attitudes to consumer adoption. Presented at: International Conference on Environmental Psychology (ICEP) 2019, University of Plymouth, UK, 3-6 September 2019.
- Dermody, J., Zhao, A. L., Koenig-Lewis, N. and Hamner-Lloyd, S. 2019. Critically examining the emergence of enviromaterialist consumers in industrialised China and India. Presented at: International Conference on Environmental Psychology (ICEP) 2019, University of Plymouth, UK, 3-6 September 2019.
2018
- Dermody, J., Koenig-Lewis, N., Lifen Zhao, A. and Hanmer-Lloyd, S. 2018. Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: evidence from China and Poland. Journal of Business Research 86, pp. 333-343. (10.1016/j.jbusres.2017.09.041)
- Koenig-Lewis, N., Asaad, Y. and Palmer, A. 2018. Sports events and interaction among spectators: examining antecedents of spectators' value creation. European Sport Management Quarterly 18(2), pp. 193-215. (10.1080/16184742.2017.1361459)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. 2018. Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help?. Presented at: 5th Annual British Environmental Society (BrEPS) Conference, University of Surrey, UK, 13-14 September 2018. pp. -.
- Zhao, A., Koenig-Lewis, N., Dermody, J. and Hamner-Lloyd, S. 2018. Promoting sustainable behaviours in China: The interplay of traditional cultural values and identity. Presented at: 3rd International Conference on Marketing, Strategy and Policy, Newcastle University, London, UK, 10-11 April 2018. pp. -.
2017
- Koenig-Lewis, N., Bosangit, C. and Palmer, A. 2017. Exploring attitudes and motivations towards access-based consumption versus ownership-consumption. Presented at: Surrey Think Tank: Collaborative Economy, Surrey, 29 September 2017.
- Koenig-Lewis, N. and Palmer, A. 2017. Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival. Presented at: 25th ICRM (International Colloquium in Relationship Marketing), Munich, Germany, 12-14 Sep 2017.
- Grazzini, L., Koenig-Lewis, N. and Palmer, A. 2017. Communicating sustainable benefits: effects of mental representation and psychological distance perceptions. Presented at: 2017 Summer AMA Conference,, San Francisco, California, 4-6 August 2017.
- Koenig-Lewis, N. and Grazzini, L. 2017. Nudging consumers towards sustainable consumption choices: effects of psychological distance perceptions. Presented at: EMAC 2017 (European Marketing Conference), University of Groningen, Netherlands, 23-26 May 2017.
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu's field-capital lens. Presented at: Institute of Place Management 4th International Biennial Conference, Manchester, UK, 7-8 Sep 2017.
- Reynolds, L., Koenig-Lewis, N. and Woodside, A. 2017. Advancing stakeholder co-creation and co-production of city brand meanings: melds, gaps, omissions, and distortions in “elegant” Bath versus “rebel” Bristol. Presented at: 2nd Conference of the International Place Branding Association, Swansea, Wales, 5-9 December 2017.
- Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Struggling for legitimacy in the city branding process: an application of Bourdieu’s field-capital theory to the co-creation of the city brand identity. Presented at: 4th Corfu Symposium on Managing & Marketing Places 2017, Corfu, Greece, 24-27 April 2017.
2016
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2016. Young British partisan attitudes to negative election campaign advertising: a Tri-Party perspective. Journal of Political Marketing 15(4), pp. 333-361. (10.1080/15377857.2014.959687)
- Palmer, A., Koenig-Lewis, N. and Asaad, Y. 2016. Brand identification in higher education: a conditional process analysis. Journal of Business Research 69(8), pp. 3033-3040. (10.1016/j.jbusres.2016.01.018)
- Koenig-Lewis, N., Asaad, Y., Palmer, A. and Petersone, E. 2016. The effects of passage of time on alumni recall of 'student experience'. Higher Education Quarterly 70(1), pp. 59-80. (10.1111/hequ.12063)
- Koenig-Lewis, N., Grazzini, L. and Palmer, A. 2016. Exploring the attitude-behaviour gap in sustainable consumption - a study of implicit and explicit measures of attitudes. Presented at: BAM Marketing and Retail SIG Event: Sustainability and Ethical Consumption, University of Surrey, 28th April 2016.
- Reynolds, L. and Koenig-Lewis, N. 2016. Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input?. Presented at: Inaugural Conference of the International Place Branding Association (IPBA 2016), London, England, 7-9 December 2016.
2015
- Organ, K., Koenig-Lewis, N., Palmer, A. and Probert, J. 2015. Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management 48, pp. 84-99. (10.1016/j.tourman.2014.10.021)
- Koenig-Lewis, N., Marquet, M., Palmer, A. and Zhao, A. L. 2015. Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal 35(10), pp. 537-554. (10.1080/02642069.2015.1043278)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2015. Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity. Journal of Marketing Management 31(13-14), pp. 1472-1502. (10.1080/0267257X.2015.1061039)
- Koenig-Lewis, N., Organ, K. and Palmer, A. 2015. The 'ladder of engagement' to building lasting customer relationships. Presented at: 15th ICRM (International Colloquium in Relationship Marketing), Hanken Business School, Finland, 15th to 17th Sep 2015.
- Organ, K., Koenig-Lewis, N. and Palmer, A. 2015. The 'ladder of engagement' - an empirical study of its link to loyalty. Presented at: Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July 2015.
- Asaad, Y., Koenig-Lewis, N. and Palmer, A. 2015. Anticipating the show or the social experience? - examining customer-to-customer interaction in the performing arts. Presented at: Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July 2015.
2014
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2014. Young British partisans' and non-voters' processing of attack election advertising and the implications for marketing politics. Journal of Marketing Management 30(9-10), pp. 974-1005. (10.1080/0267257X.2014.933866)
- Koenig-Lewis, N., Palmer, A., Dermody, J. and Urbye, A. 2014. Consumers' evaluations of ecological packaging - rational and emotional approaches. Journal of Environmental Psychology 37, pp. 94-105. (10.1016/j.jenvp.2013.11.009)
- Koenig-Lewis, N. and Palmer, A. 2014. The effects of anticipatory emotions on service satisfaction and behavioral intention. Journal of Services Marketing 28(6), pp. 437-451. (10.1108/JSM-09-2013-0244)
- Stacey, K., Koenig-Lewis, N. and Palmer, A. 2014. The effect of food festival engagement on food consumption choices. Presented at: Academy of Marketing Conference July 2014, University of Bournemouth, Bournemouth, UK, 7-10 July 2014.
2013
- Palmer, A., Koenig-Lewis, N. and Medi Jones, L. E. 2013. The effects of residents' social identity and involvement on their advocacy of incoming tourism. Tourism Management 38, pp. 142-151. (10.1016/j.tourman.2013.02.019)
- Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Lifen Zhao, A. 2013. Attack advertising as an agent of British youth political disempowerment? A review of empirical evidence from the 2010 British general election. In: Scullion, R. et al. eds. The Media, Political Participation and Empowerment. Routledge Research in Political Communicatio, pp. 39-57.
2011
- Palmer, A. and Koenig-Lewis, N. 2011. The effects of pre-enrolment emotions and peer group interaction on students' satisfaction. Journal of Marketing Management 27(11-12), pp. 1208-1231. (10.1080/0267257X.2011.614955)
2010
- Palmer, A. and Koenig-Lewis, N. 2010. Primary and secondary effects of emotions on behavioural intention of theatre clients. Journal of Marketing Management 26(13-14), pp. 1201-1217. (10.1080/0267257X.2010.523008)
- Koenig-Lewis, N. and Bischoff, E. E. 2010. Developing effective strategies for tackling seasonality in the tourism industry. Tourism and Hospitality Planning & Development 7(4), pp. 395-413. (10.1080/1479053X.2010.520466)
- Koenig-Lewis, N., Palmer, A. and Moll, A. 2010. Predicting young consumers' take up of mobile banking services. International Journal of Bank Marketing 28(5), pp. 410-432. (10.1108/02652321011064917)
- Zhao, A. L., Koenig-Lewis, N., Hanmer-Lloyd, S. and Ward, P. 2010. Adoption of internet banking services in China: is it all about trust?. International Journal of Bank Marketing 28(1), pp. 7-26. (10.1108/02652321011013562)
2009
- Palmer, A. and Koenig-Lewis, N. 2009. An entended, community focused, experiential framework for relationship marketing. Journal of Customer Behaviour 8(1), pp. 85-96. (10.1362/147539209X414407)
- Palmer, A. and Koenig-Lewis, N. 2009. An experiential, social network-based approach to direct marketing. Direct Marketing: An International Journal 3(3), pp. 162-176. (10.1108/17505930910985116)
2008
- Koenig-Lewis, N. and Palmer, A. 2008. Experiential values over time - a comparison of measures of satisfaction and emotion. Journal of Marketing Management 24(1-2), pp. 69-85. (10.1362/026725708X273920)
- Palmer, A. and Koenig-Lewis, N. 2008. Experiential bases for relationship development: a study of alumni relationships. Journal of Relationship Marketing 7(1), pp. 65-90. (10.1080/15332660802068013)
2007
- Bischoff, E. E. and Koenig-Lewis, N. 2007. VFR tourism: the importance of university students as hosts. International Journal of Tourism Research 9(6), pp. 465-484. (10.1002/jtr.618)
2005
- Koenig-Lewis, N. and Bischoff, E. E. 2005. Seasonality research: the state of the art. International Journal of Tourism Research 7(4-5), pp. 201-219. (10.1002/jtr.531)
2004
- Koenig-Lewis, N. and Bischoff, E. E. 2004. Analyzing seasonality in Welsh room occupancy data. Annals of Tourism Research 31(2), pp. 374-392. (10.1016/j.annals.2003.12.006)
- Koenig-Lewis, N. and Bischoff, E. E. 2004. Tourism demand patterns in turbulent times: analysing Welsh accommodation occupancy data for 1998-2001. International Journal of Tourism Research 6(4), pp. 205-220. (10.1002/jtr.475)
2003
- Koenig-Lewis, N. and Bischoff, E. E. 2003. Seasonality of tourism in Wales: a comparative analysis. Tourism Economics 9(3), pp. 229-254. (10.5367/000000003101298376)
Teaching
Teaching commitments
BSc Business Management (Year 1): Marketing BS1528 (Module Leader),
MSc Marketing: Fundamentals of Marketing BST350 (Module Leader)
PhD Supervision
MSc Supervision
Research interests
- Consumer attitudes (implicit and explicit)
- Customer experience and engagement
- Sustainable consumption
- Sharing Economy/Access-based consumption
Research projects, funding, impact and engagement events
Sharing Economy/Access-based Consumption
- British Academy/Leverhulme Small Research Grant, “Reducing resource use through shared access to consumer goods – identifying subconscious barriers to nudging behaviour change”, (with Bosangit, C.), July 2018- Jan 2020
- Abu Dhabi University ADU Research Grant 2018-2019, “Exploring motivations of consumers in UEA to participate in the sharing economy”, (with Iyanna, S., Carrigan, M. & Bosangit, C.)
- Co-Organiser and Speaker at ESCR Festival of Social Science 2019, Public Event “Renting Pre-owned Goods: The Future of Consumption?”, Cardiff University, Little Man Coffee Ltd., 6 Nov 2019
- Co-Organiser and Speaker at ESCR Festival of Social Science 2020, Public Event "Renting consumer goods: sustainable consumption in a post-Covid world?,Cardiff University, 11 Nov 2020, Virtual Event (with Our Closet and Toybox Club),
- Cardiff Business School Blog 9 Nov 2020 - Access-based consumption: the way forward towards a more sustainable and circular future?
- Co-organiser and Speaker at Aspect annual event series: Building prosperity & wellbeing through social science innovation – “Reducing resource use through shared access to consumer goods: Barriers and motivations”, 22 October 2020, Virtual Event (with Edinburgh Tool Library and Bundlee)
- Invited Speaker for BBC Radio 5, Series “What Planet Are We On?” Contribution to Podcast on ‘Mindful Consumption’ and it’s all about the climate change impact of our shopping habitst, 29 Oct 2020
- Invited speaker at Panel “What we buy: Buying Second-hand, Renting, Sharing: The Future of Consumption?”, at the Climate Assembly UK, Birmingham, 8 February 2020
- Invited Guest Speaker at academic research seminar ‘Lerchenrunde’ at HHL Leipzig Graduate School of Management, Leipzig, Germany, Topic: “Access-based consumption: exploring psychological barriers to renting consumer goods”, 8 Nov 2019
Festival Research Group
- Nicole is currently working on a collaborative research project with key stakeholders on the wider role of festivals, past, present and future as part of the Cardiff University Festivals Research Group which was set up in 2016 bringing together academics at Cardiff University.
- Creative Cardiff Blog, 29 June 2020, The festival show must go on(line)
- Creative Cardiff Blog, 3 April 2017, Swn Music Festival Project - A spotligth on Swn Music Festival - Report Launch
- National Eisteddfod Research Project on the visitor experience/engagement, values and legacy impacts of the festival, as well as sustainable travel modes, 2017 & 2018
- CUROP project (Cardiff Undergraduate Research Opportunities Programme) 2018: “Influencing the Impact and Legacies of Festivals in Wales: A spotlight on 2018 National Eisteddfod Cardiff”, Cardiff University (Centre for Education and Innovation) http://blogs.cardiff.ac.uk/business-school/2019/04/25/wonderful-and-unique-our-curop-experience-at-the-national-eisteddfod-of-wales/
- Invited Guest Speaker at public event 'Sport and Cultural Events: Enhancing the quality of event impact evaluations', Cardiff University, School of Geography and Planning, 6th February 2019
Public Value and Sustainability
- Book Editor - Lindgreen, A., Koenig-Lewis, N., Kitchener, M., Brewer, J. D., Moore, M. H. and Meynhardt, T. (Eds) (2019), Public Value: Deepening, Enriching, and Broadening the Theory and Practice. Abingdon, Routledge. (ISBN 978-1-138-05966-5), https://www.cardiff.ac.uk/news/view/1707143-research-for-business,-society-and-communities
- International Development Scheme Funding 2016, Cardiff Business School, Cardiff University, “Public Value cooperation” with Prof Timo Meynhardt, https://www.cardiff.ac.uk/news/view/1025436-working-lunch-with-public-value-advocate; https://www.cardiff.ac.uk/news/view/1251233-making-an-impact
- AMRC Research Funding 2014, Academy of Marketing Research Grant 2014-2015 “Adoption of ecologically friendly packaging material – an assessment using Implicit Association Test”, Koenig-Lewis, N., Palmer, A.
- ESRC IAA Business Boost Funding 2019, ‘Consumers’ evaluation of tea packaging – communicating the right benefits to influence sustainable consumption’, Lead Applicant, with Bosangit, C. & Adwell Foods Ltd. - Welsh Brew, Cardiff University, 1st Feb to 31st March 2019
- Welsh Government (Food & Drink Wales Cluster Network) 2018/2019, Innovation Partnership in Action Programme, “Creation of health promoting tea using welsh honey and medicinal plants -Working with four collaborators from conception to route to market” Lead applicant Adwell Food Ltd, Collaborative partners - Cardiff University: School of Pharmacy and Cardiff Business School, 29th Oct 2018 to 1st March 2019
Conference Organisation & Track Chairs
- ICRM2018 Conference Co-Chair - 26th International Colloquium in Relationship Marketing "Public Value and Relationship Marketing: Value Co-Creation for Society, Cardiff Business School, 11-14 Sep 2018 (with Toon, M.);
- Conference Co-Chair of the 1st WPGRC – Welsh Postgraduate Research Conference in Business Management and Economics, Cardiff Business School, Cardiff University, Cardiff, UK, 19th June 2019 (with De Luca, L. & Daunt, K.);
- Track Chair “Challenges and opportunities in the sharing economy”, 43rd Annual Conference of the Macromarketing Society, 10-13th July 2018, Leipzig, Germany (with Bosangit, C.)
Supervision
PhD supervision research interests
I am interested in supervising PhD students in the areas of:
- Sustainable consumption
- Sharing economy/Access-based consumption
- Customer engagement
- Customer experience and emotions over time
Current supervision
Past projects
- Main supervisor for Laura Reynolds “A Critical Approach to Place Branding Governance: From ‘Holding Stakes’ to ‘Holding Flags’”, June 2015 – Sep 2018, Cardiff University, PhD, Co-Supervising with Prof Ken Peattie & Dr Heike Doering (awarded 2018)
- Co-Supervisor (50%) for Kate Stacey “Measuring the Experiential Values of Food Festivals in Wales”, Swansea University, Sep 2009 – Feb 2013, Co-Supervising with Dr J. Probert (awarded 2013)
