Cardiff Business School

Public value features

As the world’s first public value business school, we care about more than economic success, we want to bring humanity, sustainability, generosity and innovation to the business sector.

I stand for_ the next generation

We need to imagine how the world can be different. We look at issues from multiple perspectives and challenge the status quo. Business schools aren’t normally explicit about making a big impact on society, but we are.

I stand for_responsibility

Today, we’re faced with a pressing need for change at a global level. However, it is at the local, individual level where we are able to contribute in our own positive way.

I stand for_safety at work

A workplace should be a safe space. We need people to come to work and be able to use their skills, whether that’s their creativity, innovation, analysis or data. We need many different kinds of people and for them to feel safe in order to succeed.

I stand for_financial inclusion

Economic inequality is increasing around the world. Improving levels of financial literacy could be the key to bringing about a fairer and more inclusive society.

I stand for_gender equality

Gender equality not only matters to women in business. Companies with inclusive and diverse leadership also make better decisions. They are more successful, and they help to build a better, fairer society.

I stand for_trust

We need to challenge traditional views on how to conduct and evaluate business activities. As an educator, I strive to ensure that our students start from a place where ethics, integrity and trust are considered essential resources.

I stand for_sustainability

Outside of government intervention, businesses play important roles in our ability to protect the environment. We are starting to see increased adoption of eco-friendly business practices and consumer demand for sustainable products, which proves we have the capacity to move towards achieving our pressing climate goals.

I stand for_creativity

Creativity is a key component in problem solving. It’s through creativity that we can build confidence, challenge convention, and find ways to do things differently.

I stand for_equal opportunities

I teach my students how incorporating equal opportunities into businesses promotes a fairer world for everyone. I also encourage them to challenge mainstream views and examine many angles before forming opinions.