Marketing and Online Communications courses
As well as offering an overview of the subject as a whole, our marketing courses provide a more detailed exploration of a number of different areas of the marketing mix. Delegates will learn how to use more established marketing tools, as well as new technologies, to maximise their organisations exposure.
Advanced Social Media
Social media is the number one online activity and has changed the way we communicate. This course will help participants to develop a social media strategy for their organization that utilizes the various platforms available.
Copy Writing
This one day course will help delegates understand the importance of good copywriting and provide guidance on how to write effective copy for a range of different media.
Developing a Marketing Strategy
This one day course will cover the key elements needed to ensure participants are able to develop marketing plans in line with their organisational strategy.
Introduction to Market Research
This course will help delegates to prepare marketing activities by understanding customer needs through research, segmentation and targeting.
Introduction to Social Media
Social media is the number one online activity and has changed the way we communicate. This course offers an introduction to social media and a guide to how you can join the 24/7 conversation.
Media Relations
A one day course offering participants the opportunity to develop skills that will help them to work with the media. Participants will gain confidence to be able to help their organisation get the most out of PR and press opportunities.
Producing & Editing Newsletters
A one day course that helps participants to gather content, present and write interesting news stories for their organisations newsletters. The techniques will be suitable for either print or e-newsletters.
Search Engine Optimisation
This course will help delegates understand how search engine optimisation can help them deliver effective websites with high search rankings.
Website Design and Management
This course will help delegates to understand the basics of web design and evaluation, and learn how to manage the commissioning and development process.
Writing for the Web
This course will help delegates to produce appealing, effective websites, which are appropriate for their target audience.
Not quite what you were looking for? We may be able to develop a bespoke course more suited to your needs. Please contact us for further information.