Professor Richard Sambrook - BA (Reading), MSc (Birkbeck, London)
Overview
Twitter: @Sambrook
Telephone: +44 (0)29 208 70982
Location: Room 0.32, Bute Building
Richard Sambrook is Professor of Journalism and Director of the Centre for Journalism which undertakes postgraduate vocational training. He is a former Director of Global News at the BBC where he worked as a journalist for 30 years as a producer, editor and manager.
He has been a Visiting Fellow at the Reuters Institute for the Study of Journalism at Oxford University where he undertook research into the future of international newsgathering and the place of impartiality and objectivity in the digital world.
Personal Website: sambrook.typepad.com
Recent Media
After Leveson: end journalism's amateur romance and get professional
The first of two extracts published in Roy Greenslade's Guardian blog. The extract from is from the book After Leveson? It is edited by John Mair.
http://www.guardian.co.uk/media/greenslade/2013/mar/04/leveson-report-polls
After Leveson: how to rebuild trust and credibility in journalism
The second of two extracts published in Roy Greenslade's Guardian blog, from the book After Leveson? Here, Professor Sambrook asks whether it might be possible to build journalistic professionalism through formalising education and whether employers could be persuaded to support it...
http://www.guardian.co.uk/media/greenslade/2013/mar/05/leveson-report-lord-justice-leveson
Media Relations in a post-Leveson World
Professor Sambrook chaired a panel to assess what Lord Justice Leveson’s report into media practice and ethics will mean for Public Relations on February 5th at One Wimpole Street, London.
The panel which included Chris Blackhurst, Editor of The Independent; Ben Fenton, Head of Live News Desk, Financial Times and Jane Wilson, CEO of the Chartered Institute of Public Relations discussed what increased regulation will actually look like and what will it mean for the wider communications industry and how media outlets and PR firms should go about reinstating trust?
The event was hosted by Gorkana, a video of the event can be found here.
BBC World Service
In a special extended edition of BBC World Service's Over to You – the Editors, Richard Sambrook finds out how international media editors have been tackling the challenge of covering the US presidential election and Chinese leadership changes within a single week.
Richard's editors meeting includes guests from Time Magazine, Huffington Post, The Economist, China Times and Ohio's Plain Dealer Newspaper, plus the BBC's Raymond Li in Hong Kong.
bbc.co.uk/programmes/p0104k0x First broadcast: Saturday 10 November 2012 and available until 10/11/2013
Research Interests
Professor Sambrook’s interests include digital journalism and social media, hyperlocal journalism and international news.
Teaching
Reporters and Reported lecture series and ad hoc seminars and lectures.
Memberships
Fellow of the Royal Television Society
Fellow Royal Society of Arts
Publications
Delivering Trust: Impartiality and Objectivity in the digital age (RISJ 2012)
Are Foreign Correspondents Redundant? The changing face of international news (RISJ 2010)
The BBC and Citizen Journalism (Nieman Reports 2006)
Citizen Journalsim (Chapter in International News Reporting: Frontlines and Deadlines, Ed. Owen and Purdey (Wiley Blackwell 2008)
Biography
Richard Sambrook started his career as a reporter on weekly newspapers in South Wales and on the South Wales Echo.
He joined BBC radio in 1980 and worked as a producer in radio, regional news and the national TV newsroom. He worked on location in Berlin for the fall of the Berlin Wall, China, the Middle East, Russia and the USA.
He was overall News Editor for BBC radio and TV, Head of Newsgathering during its expansion into the web and 24 hour TV news and then Director of Sport, Director of News and Director of Global News where he ran the BBC’s international news services, including the World Service, with audiences of 240 million people each week.
After a decade on the board of the BBC, he left to become Global Vice Chairman of Edelman, the largest PR agency in the world where he helped international clients develop their own content.