Language and Global Communication
‘Globalisation’ can be conceptualised as a new order of communication. English and other languages are being reshaped by global forces, while they play their part, along with non-linguistic modes of communication such as image and music, in creating global worlds that we identify with or distance ourselves from. Across a wide range of cultural contexts, the examination of old and new processes in communication, played out on the global stage, lies at the heart of research by the Centre for Language and Communication Research (CLCR) into language and global communication.
CLCR’s activity in this research domain is founded on one of the largest research projects ever funded in the Humanities, a £1.1 million grant on Language and Global Communication from the Leverhulme Trust (2001-2006). This programme has generated a raft of internationally influential publications on how communication works in the modern world, an international conference in 2005, significant new perspectives and theories, and the establishment of Cardiff University as a major centre for research in this area. Since 2006, several new research and writing projects have begun, maintaining the momentum of the five years of funded work.
Key areas of research include sociolinguistic aspects of global communication (Nik Coupland), Welsh language and identity under globalisation (Nik Coupland, Peter Garrett), international perspectives on language attitudes (Peter Garrett, Angie Williams), tourism as a global cultural industry (Adam Jaworski, Virpi Ylänne), healthcare communication in a global community (Srikant Sarangi), development of a multimedia corpus of project data (Gordon Tucker), technology, translation and culture (Theo Van Leeuwen), intercultural genres and discourses of development (Tom Bartlett). For more information about the design and outcomes of the original programme, visit the Language and Global Communication project website.
Over sixty publications, including books, chapters, journal articles and special issues have resulted from the Language and Global Communication project, including:
- N.Coupland (ed.), Handbook of Language and Globalisation (Wiley-Blackwell, in preparation)
- N.Coupland (ed.), Special issue of the Journal of Sociolinguistics on Globalisation (2003)
- N.Coupland (ed.), Special issue of International Journal of the Sociology of Language (in preparation)
- Garrett (ed.), People on the Move: Global Contexts for Language Awareness. Special issue of Language Awareness (2003)
- Jaworski & Pritchard (eds.), Discourse, Communication and Tourism (Channel View, 2005)
- Jaworski, Thurlow, Ylänne and Lawson, Language, Tourism and Globalisation (in preparation, Routledge, 2008)
- Machin and Van Leeuwen, Global Media Discourse (Routledge, 2007)
- Thurlow, Jaworski and Ylänne, Tourism Discourse. (in preparation, Palgrave Macmillan 2008)
PhD research in language and global communication
Some staff have supervision vacancies for PhD research in areas related to Language and Global Communication, including:
- Mobility and tourism
- Intercultural genres and discourses of development
- Sociolinguistic aspects of globalisation and global communication
- Welsh language and identity under globalisation
- International aspects of language attitudes
- Travel logs/blogs
- Global media