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JAMES
HOGG’S
TALES AND
SKETCHES AND THE
GLASGOW
NUMBER
TRADE
Peter Garside & Gillian Hughes
In the years immediately following Hogg’s
death late in 1835, the Glasgow firm of Blackie & Son brought
out two collected sets of his writing, Tales and Sketches
by the Ettrick Shepherd, in six volumes, which was shortly
followed by The Poetical Works of the Ettrick Shepherd
in five volumes. Passing through various recycled forms, the
sets together provided the main record of his literary output
throughout the later nineteenth century. However, the texts
in these sets can differ substantially from what was originally
authorised by Hogg. Furthermore, as this article will attempt
to demonstrate, such changes sometimes occurred for reasons
which are inextricably connected with their mode of production.
A number of apparent
inconsistencies within and between different copies of the two
collections have had a confusing effect in some library catalogues.
In the case of what is apparently the first issue of Tales
and Sketches there is a disparity between on the one hand
the dates of the engraved title pages, which have 1836 in the
first two volumes and 1837 in the remainder, and, on the other,
the imprints on the title pages proper which are all dated 1837—some
libraries consequently list the set as 1836–37 and others
as 1837. Further difficulties have been caused by what is generally
taken to be a subsequent issue of the same set, in which both
the titles are normally undated, and which has been speculatively
catalogued with a variety of dates around 1850 (such conjectures
possibly being guided by the advertisement lists which are commonly
found in copies). In the case of the Poetical Works the
printed titles of the first issue are usually dated 1838 (volumes
1–3), 1839 (volume 4), and 1840 (volume 5), but again
there are inconsistencies with the engraved titles, and the
apparent ‘second’ issue is to be found in either
dated or undated forms. [1]
Surviving copies
of both sets which have not been rebound indicate that they
first appeared in maroon cloth, [2]
and this, together with a similar (18mo) format, invites comparison
with the Magnum Opus edition of Walter Scott’s Waverley
Novels, whose single volumes in crimson cloth-covered boards
at five shillings were issued monthly starting June 1829. In
fact, the relative sizes of the different collections in a complete
state might be taken as a physical measure of the significance
of the two writers at the onset of the Victorian period, with
Hogg seemingly a pale imitator. (In Scott’s case the forty-eight
volumes of the Magnum, completed in 1833, went on to combine
with physically similar editions of his poetry and prose and
then with J. G. Lockhart’s Memoirs, making in all
nearly a hundred volumes in testimony to his work and life.)
[3]
Yet, in spite of his image as the naive ‘Ettrick Shepherd’,
a rustic intruder on the polite literary culture of the city,
Hogg was interested in and well informed about the latest developments
in publishing and printing and keen to make use of them in the
dissemination of his own work. Examination of the actual circumstances
underlying the planning and production of the Tales and Sketches,
the one set in which Hogg can be said to have played some part,
has made it possible to put together a more complete picture,
one which shows a Scottish author attempting to operate positively
at a significant moment in publishing history. The same investigations
have also helped uncover a number of hitherto unrecognised bibliographical
factors about the Blackie sets.
The idea for
a collection of Tales, founded on rural stories but finding
circulation among a new and expanding audience, can be traced
back to an early point in Hogg’s literary career, the
first manifestation in several respects being his weekly serial
The Spy (1810–11), which includes prototype versions
of stories expanded in his later works. It is evident, for example,
in his proposal to Archibald Constable in 1813, a year before
the appearance of Scott’s Waverley, to publish
‘Rural and Traditionary Tales of Scotland’, under
the pseudonym of ‘J. H. Craig of Douglas, Esq’:
[4]
an abortive scheme which later found partial expression in Winter
Evening Tales (1820), his second and in terms of sales most
successful single work of fiction, published from Edinburgh
by Oliver & Boyd. [5]
Another (unexpected) sighting appears in the Longman Letter
Books, in August 1823, at the point when the project which was
to become Private Memoirs and Confessions of a Justified
Sinner was being mooted, the firm offering to consider Hogg’s
‘Tales of the Scottish Peasantry’ once revisions
had been made, though advising compression. [6]
In fact, in some respects it might be claimed that Hogg in the
early 1820s was being forced into the channel of polite conventional
three-decker style fiction, when his true instincts attracted
him to more diverse and broadly popular forms of story-telling
in print.
Of particular
interest here, indicating as it does a shift towards a new outlet,
is a letter to William Blackwood of 19 March 1826: ‘I
think the whole of my select Scottish tales should be published
in Numbers one every month with the Magazine [i.e. Blackwood’s
Edinburgh Magazine] to be packed with it and a part of the
first No sent gratis to some of your principal readers’.
[7]
This indicates that Hogg entertained possibilities for a popular
monthly issue before the full conception of Scott’s Magnum
(earlier plans for an annotated edition of Scott had envisaged
expensive volumes), [8]
and much at the same time as Constable’s ground-breaking
Miscellany idea, the first volume of which was in print
(though not published) in December 1825. [9]
Hogg continued to press the idea of an extensive collection
on Blackwood, with the Magnum in turn becoming the offered model,
most notably in a letter of 26 May 1830: ‘There is another
[i.e. plan] which I think might raise me a supply[.] It is to
publish all my tales in numbers like Sir W Scott’s to
re-write and sub divide them and they being all written off
hand and published without either reading or correction I see
I could improve them prodigiously’. [10]
Blackwood nevertheless remained unmoved, even as Hogg in desperation
claimed to have procured Lockhart as an editor and Scott as
a patron, [11]
and after the breakdown of their relationship in December 1831
Hogg turned to the alternative publishing option of London.
The result was
his Altrive Tales (1832), published by James Cochrane,
whom Hogg evidently had met near the start of a three-month
visit to the metropolis, guided it would seem by a recommendation
from the Edinburgh publisher, John Anderson. [12]
Shortly before leaving for home in March, Hogg left a list outlining
contents for the first seven volumes, this comprising a mixture
of old, new, and revamped materials. [13]
An opening leaf found in some copies of the first (and only)
volume of Altrive Tales, dated 31 March 1832, announces
the series as ‘Just Published, price 6s a volume, handsomely
bound in cloth’, and ‘to be completed in twelve
volumes, one every month, printed uniformly with the Waverley
Novels’. While this last detail might again invite the
idea of a Scott spin-off, it is worth bearing in mind that there
were now other models for what was then an innovative attempt
to break the mould in the marketing of fiction, by producing
cheaper volumes for an extended audience, and in particular
there are signs that Cochrane used the volumes of ‘Roscoe’s
Novelist’s Library’ as a template. [14]
There can be no certainty as to how the venture might have fared
without Cochrane’s financial failure, which Hogg first
heard about late in April shortly after his return, but in view
of Hogg’s lionisation during his London visit, linking
no doubt as this did with the new ‘populist’ atmosphere
of Britain in the months leading up to the passing of the Reform
Bill, the prognostications were surely reasonably good. Hogg
was devastated by the series’ collapse, and immediately
set about investigating alternative outlets, with Smith, Elder,
& Co., the publishers of the annual Friendship’s
Offering, being one of the earliest nominated. [15]
Nearer to home,
Hogg evidently had on his list Archibald Fullarton, who was
based in Glasgow and Edinburgh, and with whom Hogg had very
recently contracted to provide materials for an edition of the
works of Robert Burns with an original memoir. [16]
Fullarton’s main trade involved the sale of books in numbers
or parts, issued in paper covers, and through which customers
of limited means were enabled to purchase in instalments family
bibles and other standard and literary works that otherwise
would have been beyond their pockets. Fullarton had previously
been in partnership with John Blackie in Glasgow under a variety
of arrangements, until 1831, when the stock and plant were divided
into two equal portions and the agencies shared out. Hogg cannot
have mistaken the nature of Fullarton’s trade—the
first volume of the edition of Burns was eventually published
in three parts, beginning 1 April 1834—and this factor
must have been at least partly in his mind when making an awkward-seeming
salvage attempt in a letter of 14 September 1832 (‘By
the by will you take my Altrive Tales?’), the same letter
showing a willingness to accept terms of a sixth rather than
a fifth part of the retail price as author. Clearly refusal
rankled: in another letter, a month later, Hogg calls Fullarton
a ‘d—d fool not to proceed with the Altrive tales’.
[17]
Yet it was through
Fullarton, albeit by mistake, that Hogg found an unexpected
solution. The rough gist of what happened is given in Agnes
Blackie’s concise history of the firm, according to which
a letter of Hogg’s addressed to Fullarton’s office
was delivered to the house of Mr [Alexander] Martin, the Blackies
agent in Edinburgh, and inadvertently opened by Martin’s
wife, Martin then hastening to Hogg’s Edinburgh lodgings
to apologise, and soon finding himself discussing a possible
publication of Hogg’s Tales. [18]
The rediscovery of Alexander Martin’s letters to his employers,
in the Blackie Archive, together with the survival of Hogg’s
letters to the firm during these manoeuvrings, makes it possible
to trace in greater detail what kind of negotiations took place.
The first of Martin’s three letters, headed 6 February
1833, in addition to outlining the circumstances of Mrs Martin’s
mistake, reports Hogg as saying that he had wanted to be ‘connected’
with Blackies, but that he was ‘not fond of selling Copyrights’;
and ends with Martin stating that he had suggested a meeting
of parties ‘either by letter or otherwise’. Martin’s
suggestion that ‘Mr J. B. Jr.’ [John Blackie, son
of John Blackie the firm’s founder] might make a meeting
in Edinburgh in fact comes from his following letter of 7 February,
fixing this at 1 p.m. on Saturday [9 February] at 5 South College
Street. [19]
Perhaps unbeknown to the eager Martin, Hogg had already sent
a letter on 5 February to Blackie & Son in Glasgow, offering
them a much-expanded ‘Winter Evening Tales’, capable
of being drawn out to twenty volumes ‘if the subscription
went on successfully’. The same additionally states ‘one
sixth part of the retail price’ to be his terms as author,
and also floats as a suggestion that the printers be Oliver
& Boyd in Edinburgh, this no doubt reflecting a desire to
keep some control over his text. A further letter of Hogg’s
to the firm, 11 February, records his response to the actual
meeting, where he had found ‘Martin at his post and your
letter to me’. While vaunting his own popularity especially
in England, he intimates a preparedness to take less in profits,
especially ‘if there are to be plates’; he also
holds out an invitation to the firm’s principals to visit
him at Altrive Lake (see Figure 1), his home in Selkirkshire,
and proposes the ‘beginning of Novr’
(i.e. the start of the ‘reading season’) as an appropriate
start-up time. [20]
| |
Fig
1. Vignette Title Page Illustration to Vol. 5 of Tales
and Sketches by the Ettrick Shepherd, Showing ‘Altrive’.
The figures in the foreground are possibly meant to represent
Hogg and his family. |
The last of Martin’s
letters in this sequence, headed 13 February, is interesting
in casting a rather different light on the meeting—one
which no doubt partly accounts for Hogg’s somewhat strident
tone in selling himself in his letter of 11 February. While
accepting that a deal should be done, Martin states himself
to have been suitably insistent: i) that the MSS should be delivered
before publication commenced (see also below); ii) that it would
not be possible to allow a sixth share each to two Edinburgh
publishers, Oliver & Boyd and John Anderson; iii) that an
author ‘could not expect to receive as much for the 2d
Ed. of any work as for the first’. Blackies, while
clearly attracted by the proposal, appear to have been keen
to show that they ran their business their own way, were not
prepared pay large percentages to authors for repackaged materials,
and didn’t collaborate with other publishers. [21]
Agnes Blackie
in her house history intimates that the visit to Altrive proposed
by Hogg soon followed, but there is no record of such a meeting
until November 1833. [22]
In fact, for much of the remaining year the bulk of Hogg’s
effort went into trying to activate other possibilities, the
re-established Cochrane again coming into the frame with plans
for an extended Altrive Tales, and Fullarton in September once
more having the ‘Winter Evening Tales’ brought to
his attention. [23]
The main sticking point over Blackies, at least the one Hogg
was prepared to acknowledge, was their halving of author’s
profits from Hogg’s proposed sixth to a twelfth. Reading
between the lines, however, it is possible to discern other
negative factors for Hogg, among them the loss of control over
printing, the absence of a familiar link with the Edinburgh
or London trade, and the apparent desire of Blackie and his
son to keep negotiations at arm’s length. Another factor
about which Hogg might have had more ambivalent feelings was
the Glasgow firm’s reputation as out-and-out number specialists,
serving a largely religious and partly artisan readership. On
one level, the prospect of enlarged sales was no doubt tantalising,
not just as a way of realising larger profits, but also as a
means of making contact with that wider audience Hogg seems
to have thought to have been at last on the point of materialising.
This newly-kindled enthusiasm can be sensed in a letter to Cochrane’s
new partner, John M‘Crone, in August 1833 on the subject
of an enlarged Altrive Tales: ‘Why not employ a
set of poor honest fellows for a per-centage through all the
three kingdoms to take in subscriptions like Blackie and Fullerton
[sic]? I assure you their sales are immense amounting
in some instances to 25,000 copies of very ordinary works.’
[24]
It can be sensed likewise in a letter to Lockhart, 17 September
1833, which appears to indicate that Hogg is on the point of
acceptance: ‘I have got an offer from a Glasgow subscribing
Co. for a dozen vol’s of tales of which they calculate
they can sell 20,000!! in numbers’. [25]
‘Numbers’ is somewhat ambiguous, since Hogg had
used the term earlier to denote a series of volumes, but in
conjunction with ‘subscribing Co.’ there is a good
chance that Hogg is entertaining the prospect of an issue initially
in parts, themselves forming volumes as they unfolded. If so,
as an author, he was facing new and hazardous territory.
Hogg sent the
first instalment of copy for his collected prose tales to Blackie
& Son, a marked copy of The Brownie of Bodsbeck,
with an accompanying letter to the firm dated 11 November 1833,
two full years before his death (thus implying that an agreement
had then been reached), although the publication was in the
event a posthumous one. Its ambiguous status has always posed
particular problems for editors of Hogg’s fiction: on
the one hand there is evidence that Hogg himself shaped his
work for the publication, adding a substantial amount of material,
for example, to The Brownie of Bodsbeck, [26]
but on the other the fact that the published collection demonstrates
drastic bowdlerising and censorship of some of Hogg’s
finest writing, such as Confessions of a Justified Sinner.
[27]
A brief account of the Blackie publishing firm and an examination
of the circumstances surrounding the eventual publication of
Tales and Sketches by the Ettrick Shepherd will shed
further light on it.
John Blackie had been born in 1782 in Glasgow, and become an
employee of the firm of W. D. & A. Brownlie, pioneers in
the number trade. A work was printed, divided into sections
of so many sheets, and a sample prepared to show to potential
customers. Travelling was an essential part of the business,
canvassing for orders on the basis of the sample, delivering
the sections to customers at regular intervals, and collecting
payments. The Brownlie business appears to have been relatively
modest, and Blackie’s recollections of his youth included
driving a cart from place to place himself, delivering orders.
[28]
Technical innovations in book production clearly favoured expansion
and development of the number trade in the first third of the
nineteenth century. Stereotype plates, for example, allowed
the number publisher to print his copies in instalments according
to indications of current sales rather than having to risk the
printing of a large impression that might have to be expensively
warehoused for some time before it was exhausted. The development
of steel-plate engraving (which allowed the London Annuals to
flourish in the 1820s and 1830s) also stimulated the number
trade: in permitting many copies of engravings to be printed
from the same hard-wearing plate the cost per unit was lowered,
and high-quality illustrations could be included in relatively
inexpensive publications, adding greatly to their attraction
for the purchaser. Since the invention of the fly-embossing
press in the mid-1820s mechanical embossing provided the opportunity
of creating a cheap but showy standard binding. [29]
John Blackie
seems to have quickly realised the implications of these developments,
and by the time Tales and Sketches was published he was
the head of a rapidly expanding Glasgow-based empire, tightly
controlled and organised with the help of members of his own
immediate family, his days of going out with a cart long behind
him. By 1816 the business occupied a purpose-built five-storey
block at 8 East Clyde Street in Glasgow, and in 1826 Blackie’s
eldest son (also John Blackie) became a partner in the publishing
firm at the age of twenty-one, the name changing to Blackie
& Son when the partnership with Archibald Fullarton was
dissolved in 1831. Up to 1836 the printing had been undertaken
by George Brookman, Blackie’s salaried partner in what
was effectively an in-house printing establishment. By 1837,
however, Blackie’s second son, Walter Graham Blackie,
had also reached the age of twenty-one and was then made the
head of the family printing enterprise, now called W. G. Blackie
& Co. In 1829 John Blackie had bought the eastern part of
a printing premises at Villafield, taking over the western part
as well in 1845 and erecting additional buildings on the site
in subsequent years. The printing of engraved plates for the
publications was also effectively a family business: William
Duncan, a relative of John Blackie’s wife, had trained
in London and then been brought to Glasgow to act as manager
of that department. By 1836 the five-storey building at East
Clyde Street was proving inadequate for the publishing side
of the business even with the space created by the removal of
the printing works to Villafield, and was transferred to larger
and more central premises in Queen Street.
Agencies had
been opened in different towns, with a network of men employed
as ‘canvassers’ to show samples of publications
to potential customers and take their orders, and as ‘deliverers’
to supply customers with the numbers as they were issued:
Of these Canvassers many are constantly
employed in the city of Glasgow, and in the surrounding districts,
all of them reporting success at the Office in Glasgow. […]
Each Deliverer has a given district round which it is his
duty to go once each month. In some instances, as in
the city of Glasgow, the district is gone round once every
two weeks; and in some other few instances, in distant and
thinly populated localities, the districts are only gone round
once each two months, or once a quarter. Usually, however,
the deliveries are monthly.
| |
Fig
2. Stock Edition Book, 1813–64, Blackie Archive,
Archives & Business Records Centre, University of
Glasgow, UGD61/4/1/1, Opening 88. |
A system of local offices had also been established
to control activity in areas at a distance. A circular letter
to employees of 4 October 1842 explains that the business of
the Deliverer was also ‘to try and ingratiate himself
so into the good graces of his Subscribers that they may be
ready to support us by a continuance of their favours when they
finish their present works’, taking notice of the reader’s
taste and bringing suitable works to the attention of theological
readers, clergymen, weavers, schoolmasters, farmers, and so
on. Readers of a literary inclination should have their attention
drawn to ‘Burns, the Book of Scottish Song, the Casquet
and Republic, Hogg & Goldsmiths works, &c.’ [30]
Tales and
Sketches as first published reflects the status, aims and
ambitions of the Blackie enterprise in 1837. ‘Hogg’s
Tales’ is entered on opening 88 of the firm’s Stock
Edition Book, 1813–1864 (see Figure 2), as consisting
initially of thirty ‘Parts @ 1/-’, five to each
of the six volumes making up the work. Initially 2,000 copies
were produced of parts 1–5 (volume 1) in December 1836,
of parts 6–10 (volume 2) in January 1837, of parts 11–15
(volume 3) in March, of parts 16–20 (volume 4) in June,
and of parts 21–25 in September (volume 5), while 3,000
copies of parts 26–30 (the final volume) were produced
in November. The Stock Edition Book also records new printings
of each part at intervals in numbers varying from 2,000 down
to 250 copies according to demand. [31]
These entries certainly suggest that Tales and Sketches
was envisaged as a work published in numbers, a notion reinforced
by physical examination of the work, the volumes being similar
in size, each consisting of gatherings A–2G in sixes,
representing ten Royal sheets in 18mo. [32]
Each part, then, would appear to consist of two sheets of the
work or 72 pages of text, a calculation seemingly confirmed
by a surviving publisher’s sample of Tales and Sketches
in Stirling University Library, containing this amount of text,
and probably representing the stock-in-trade of one of Blackie’s
canvassers on the hunt for orders. [33]
An obvious objection
to this theory is that the part calculated often ends in mid-sentence,
but clearly the early-nineteenth-century purchaser accepted
this peculiar feature of the work with equanimity, since it
occurs in other Blackie publications of the time, such as Thomas
Stackhouse’s A History of the Holy Bible […],
published in twelve two-shilling parts in 1836. [34]
More seriously, however, there is no suggestion of an initial
publication of Tales and Sketches in numbers in surviving
advertising material, contemporary reviews, or the Stirling
publisher’s sample, each of which refer only to volume
publication at five shillings, a volume appearing at intervals
between December 1836 and December 1837. [35]
A prefatory advertising leaf in the second volume of what is
clearly a set of Tales and Sketches as originally issued
in the Bodleian Library (at 37.137–42) compares the forthcoming
work to ‘the admired editions of Scott, Byron, Crabbe,
Burns’ (and, above, all Scott’s Magnum Opus edition
of the Waverley Novels was clearly the model here). [36]
On balance it would seem probable that Blackie & Son published
the work volume by volume, but that it was carefully constructed
to leave the way open for a subsequent number publication and
designed to be marketed in the context of their various part-works,
with customers taking volume one probably being expected to
purchase subsequent volumes as they appeared. The firm’s
Stock Edition Book demonstrates that it is comparatively meaningless
to discuss the work in the conventional terms of first and subsequent
editions since sheets were produced at intervals to meet the
demand for fresh copies, clearly from the same stereotype plates.
Minor changes were made to the stereotype plates from time to
time, while some later sets substitute a number of tales on
pages 275–338 for Hogg’s pastoral drama ‘A
Bush Aboon Traquair’ in the second volume. [37]
Purchasers were
clearly meant to feel that for their five shillings a volume
they were obtaining a luxury item, manufactured to the highest
standards of modern book production. The original binding of
the Stirling sample and Bodleian set has an embossed harp within
a laurel wreath, for example, and each volume included an engraved
title page and an engraved frontispiece comparable in quality
to those of the London Annuals, ‘illustrative of scenes
described by the author, or connected with his life’ as
the advertising leaf in the Stirling sample expresses it. These
engravings were advertised as important features of the collection:
a prefatory advertisement in the second volume, for instance,
devotes half a page to describing the engravings to the first
two volumes and concludes ‘Volume third will appear
on the 1st of April, illustrated by a beautiful view of ROSLIN
GLEN [see Figure 3], and the ABBEY
OF MELROSE’, without any
indication of what Hogg tales are to be included in the forthcoming
volume. The illustrations were also widely praised in contemporary
reviews, even at the expense of Hogg’s fiction. [38]
A notable feature of the construction of the Blackie edition
of Stackhouse’s History of the Holy Bible is that,
while some of its twelve parts end with the text in mid-sentence,
each begins with a fine map or other quality engraving and some
parts also contain a second illustration, showing the importance
of the engravings in attracting and retaining customers.

Fig
3. Frontispiece Plate to Vol. 3 of Tales and Sketches by the
Ettrick Shepherd, Titled ‘Roslin’.
[A vignette illustration of ‘Melrose Abbey’ follows
on the title page.]
The preponderance
of religious works in the publications of Blackie & Son
during these years and the fact that the heartland of the firm’s
operations was in the devout Presbyterian and evangelical west
of Scotland suggests that the bowdlerisation of Confessions
in the Tales and Sketches was probably the work of the
firm rather than Hogg himself, Blackies being ‘exceptionally
keen not to cause offence amongst their main constituency of
subscribers’. [39]
In other instances Blackies and their employees might have needed
to make adjustments to the length of tales to create an exact
fit for their space limit of ten sheets per volume. ‘The
Fords of Callum’ (originally published in Friendship’s
Offering for 1830, pp. 187–96), for example, when
it was substituted for part of ‘The Bush Aboon Traquair’
in later sets of Tales and Sketches was deprived of two
passages relating to an old peasant couple’s scepticism
about the existence of supernatural beings and Hogg’s
comment on it—these particular passages may have
been eliminated from a desire to avoid the suggestion that Hogg
himself was superstitious, but clearly the tale had to be cut
somewhere so that it did not overrun the pages formerly allotted
to Hogg’s pastoral drama. Hogg’s death would leave
the Glasgow firm with a relatively free hand to censor in deference
to reader sensibility, and to make any cuts demanded by the
tight format of their publication.
It is also worth
considering that the success of the number trade was heavily
dependant on the publisher’s punctuality and reliability.
If subsequent instalments were delayed or failed to fulfil the
promises made for them, then subscribers might discontinue the
work. This was clearly a risk in any case, the surviving paper
cover for Stackhouse’s A History of the Holy Bible
stating firmly and probably with a degree of wishful thinking,
‘Those taking the First Part are bound to take the whole
Work’. A surviving printed notice to the subscribers for
the Blackie edition of Aikman’s History of Scotland
shows that the author and publishers had differed about the
length of the work and the provision of an Index as the numbers
were produced, and that this had inconvenienced purchasers.
The later companion set to Hogg’s Tales and Sketches
of his Poetical Works was to be similarly hampered by
John Wilson’s failure to deliver his much-advertised memoir
of Hogg in the final volume of the five-volume set. ‘A
Life of the Author, by Professor Wilson, of the University of
Edinburgh’ had featured prominently in advertisements
for the collection, set in large type above the line mentioning
the engravings at the head of the prefatory advertising leaf
to the first volume of the set, which also referred to the closeness
of Christopher North and the Shepherd (in the ‘Noctes
Ambrosianæ’ series in Blackwood’s Magazine)
and pronounced of Wilson that ‘of all men he is the one
to whom we should look for biographical reminiscences and characteristic
sketches of the Poet’. The bitterness towards Wilson of
Blackies’ letter to Mrs Hogg of 23 August 1841 is therefore
understandable: ‘We fear no hope need be entertained that
Professor Wilson will fulfil his promise—indeed were he
to do so now we question whether any benefit would arise’.
Clearly Wilson’s failure had adversely affected sales.
[40]
The firm’s Edinburgh agent, Martin, in his account of
negotiations with Hogg in February 1833 was probably expressing
a general Blackies view in stating, ‘My own opinion is,
that it were preferable in most cases, to have the Mss. out
of the author’s hands before we proceeded to publish’.
[41]
It seems likely that Hogg would have expected his work to be
published volume by volume as he supplied copy, and that Blackie
& Son wanted the whole work or most of it in hand before
beginning to publish. Ironically, Hogg’s death would make
all his prose work that then existed into final copy for publication
once an agreement had been reached with his widow as the copyright
holder in his work.
The whole Blackie
enterprise was designed to provide a centralised system of book
production, where the publisher was effectively printer, engraver,
and sales staff too, and where the author’s role was limited
to handing over his copy and then receiving his profits subsequently.
The traditional space between printer and publisher which Hogg
had so successfully occupied on numerous occasions to influence
the production of his work had simply been closed up. Blackie
& Son required an absent author, and by 1837 they had got
one.
As the century
progressed the firm’s grip on the two collected sets tightened,
and at the same time the number-driven nature of the operation
becomes more transparent in their records. A receipt signed
by Mrs Hogg shows that on 26 October 1860 for a sum of £150
she relinquished all interest in the copyright of the materials
contained in them. [42]
By this point, the firm had already been engaged in a number
of methods for disposing of old stock, including sets at reduced
prices, sales of individual volumes with altered title pages
matching the specific contents, [43]
and the issuing of sets in parts. The clearest indication of
the last mode is found in an advertisement in an undated catalogue
listing Tales and Sketches as ‘In 6 vols. price
5s or Parts, 2s. each’, and likewise the Poetical Works
as ‘In 5 vols. at 5s., or Parts, 2s. each. [44]
A few years
after Mrs Hogg had sold any remaining rights, the whole collection
was again reset in larger format under the editorship of the
Revd Thomas Thomson (who provided a Life of the author), and
in this instance a number issue clearly preceded any sale in
volumes. The Stock Edition Book, 1838–1900, shows the
serialisation in detail, through twenty-six parts, from inception
in June 1863 through to September 1865, with an initial run
of 2,000. [45]
The option to buy in book form (volume 1, Tales; volume 2, Poems
and Life), clearly came on its completion, an advert from a
Catalogue of 1865 offering the New Edition ‘In 26 parts,
super-royal 8vo, 1s. each; or 2 vols., cloth extra, 32s.’—the
last price presumably incorporating the extra for cloth binding.
The Stock Edition book then records another issue in thirty
parts late in 1873; and a Catalogue of 1874 offers for sale
the ‘Centenary Edition’ ‘In 15 parts, 2s.
each, forming two handsome volumes super-royal 8vo’. Finally,
after another reprinting itemised in thirty parts in the Stock
Edition Book, the Centenary Edition is advertised in a catalogue
of 1884 as ‘In 15 parts at 2s. and 30 parts at 1s. each;
forming 2 volumes sup.-royal 8vo, 36s’. [46]
Scholars and
bibliographers are still liable to think of the Thomson-edited
Works as comprising two large and narrowly printed volumes,
but the Blackie records make it unquestionably clear that the
initial sale was in numbers, and that thereafter the option
of purchasing in parts held at least equal weight with sales
of entire volumes. In such respects, this second operation offers
a useful retrospective insight into the original 1836–37
production of the Tales and Sketches, where spatial as
well ideological considerations may well have played a significant
part in distorting Hogg’s original work.

NOTES
1. The
Nineteenth Century Short Title Catalogue (CD-ROM version,
1996) records datings for Tales and Sketches of [1836],
1837, [185–?], and [1852?], and for the Poetical
Works of 1836/40, 1838, [1838?], [183–], and 1855.
2. Sets
of the original issues of Tales and Sketches and Poetical
Works are found in the Bodleian Library (at 37.137–42
and 10 THETA 74–78 respectively). The bindings have
turned greyish, and the front hard covers bear a harp design,
with the legend ‘Naturæ Donum’. A similar,
though less plain design, with gilding and a more elaborate
harp, is found in later sets. In both instances, the poetical
works were uniformly bound with the prose.
3. For
the most authoritative account of the planning and production
of the Magnum Opus, see Jane Millgate, Scott’s Last
Edition: A Study in Publishing History (Edinburgh: EUP,
1987); the uniform nature of the later sets is described there
on p. 48.
4. Letter
of 20 May 1813, Hogg to Archibald Constable, National Library
of Scotland (hereafter NLS) MS 7200, fol. 203. We are grateful
to the Trustees of the National Library of Scotland for permission
to quote from this and other manuscripts.
5. The
work was published in association with G & W. B. Whittaker
in London, with Oliver & Boyd retaining the management.
It is noticeable that at a later point Hogg was contemplating
a reunification of Winter Evening Tales with his first
published fiction, The Brownie of Bodsbeck; and Other Tales
(1818), which had fared poorly in the hands of William Blackwood
and John Murray: ‘I want The Brownie &c […]
all published in a set as Winter Evening tales and
either a continuation in other two vols or not as you please’
(NLS Accession 5000/188, Hogg to George Boyd, 17 Oct 1822).
6. Longman
Archives, Part I, Item 101, Letter-book
1820–25, no. 396C (Longman & Co. to Hogg, 11 Aug
1823; typed transcript by Michael Bott). A subsequent letter
to Hogg from Owen Rees, giving the green light for the ‘Confessions’
project, throws doubt on this other scheme: ‘With respect
to the Scottish Tales &c, before you can do any thing
it will be necessary for you to have the consent of Messrs
Oliver & Boyd; and after all it may be doubtful whether
a republication at this time would answer’ (25 Oct 1823;
no. 388B, typed transcript). We are grateful to the University
of Reading Library for permission to quote from the Longman
Archives in this paper.
7. NLS
MS 4017, fol. 138.
8. The
volume price proposed by Archibald Constable late in 1825
had been a guinea (21s) a volume: see Millgate, Scott’s
Last Edition, p. 5.
9. Basil
Hall’s Voyage to Loo-Choo, not published until
January 1827, owing to Constable’s financial failure:
see Millgate, Scott’s Last Edition, pp. 91–94.
10.
NLS MS 4036, fol. 102.
11.
In a letter of 30 Sep 1830 to Blackwood,
Hogg claims to have got Scott’s support for ‘our
proposed publication of my Scottish tales in monthly numbers’
(NLS MS 4027, fol. 194).
12.
That John Anderson was the link is suggested by a letter
of Cochrane to Hogg, 18 June 1835: ‘I was delighted
to see your friend John Anderson in London […] It was
Mr Anderson who introduced my name to your notice & I
have always felt grateful to him’ (NLS MS 2245, fol.
262). This most likely refers to John Anderson, junior, whose
shop was at 55 North Bridge Street; the designation ‘junior’
was used to distinguish him from another bookselling John
Anderson, whose premises were in the High Street. We are indebted
to Richard Jackson for information about John Anderson. A
detailed account of the presentation of this single volume
is given in the Introduction to the Stirling/South Carolina
Edition of Altrive Tales, ed. Gillian Hughes (Edinburgh:
EUP, 2003).
13. Letter
to [?Roscoe and Richie], 19 Mar 1832, in the Beinecke Rare
Book and Manuscript Library, Yale University: James Hogg Collection,
GEN MSS 61, Box 1, Folder 17. For the probable recipients
see Hogg’s letter to John McDonald of [c. 18
May 1832] in NLS MS 2245, fols 168–69: ‘I hope
you have the list of what tales each vol. is to consist […]
I left the charge with Roscoe and Richie who were Cochrane’s
correctors of the press […]’.
14. The
copy of Altrive Tales in the Bodleian Library (at 256.e.14869)
contains a last (unnumbered) leaf advertising ‘The Novelist’s
Library’, with biographical and historical notes by
Thomas Roscoe. This series, published by Cochrane and Pickersgill,
ran for nineteen volumes, 1831–33; the original bindings
(though yellow rather than green) resemble in basic design
Altrive Tales.
15. See
Hogg’s letter to John M‘Donald, 3 May 1832, which
suggests that ‘Smith, Elder, and Coy [sic]’
take over the 2,000 (from 3,000) copies of Altrive Tales
which, according to Hogg, have not been released (in Mrs Garden,
Memorials of James Hogg, The Ettrick Shepherd, 3rd
edn (1885; Paisley: Alexander Gardner, 1904), pp. 268–71).
Hogg probably knew of the firm through his friendship with
Thomas Pringle, the editor of Friendship’s Offering.
16. Fullarton’s
letter offering terms, which included a fee of 100 guineas
to Hogg, is in NLS 2245, fols 208–09; a copy of the
same by Hogg, with Hogg’s letter of acceptance, both
also dated 23 Apr 1832, is in the Beinecke Rare Book and Manuscript
Library, Yale University: James Hogg Collection, GEN MSS 61,
Box 1, Folder 47.
17. NLS
MS 3813, fol. 66 (Hogg to Fullarton, 14 Sep 1832); Beinecke
Rare Book and Manuscript Library, Yale University: James Hogg
Collection, GEN MSS 61, Box 1, Folder 36 (Hogg to Fullarton,
14 Oct 1832). For the issuing of The Works of Robert
Burns, edited by the Ettrick Shepherd and William Motherwell,
5 vols (Glasgow, 1834–36), see J. W. Egerer, A Bibliography
of Robert Burns (Edinburgh and London: Oliver & Boyd,
1964), pp. 167–68.
18.
Agnes A. C. Blackie, Blackie &
Son 1809–1959: A Short History of the Firm (London
and Glasgow: Blackie & Son, [1959]), pp. 11–12.
Hogg’s original letter to Fullarton, postmarked 30 Jan
1833, and endorsed ‘To be left at his office / Edinr’,
still survives (NLS MS 3813, fol. 71); it makes no mention
of any Tales project.
19. Blackie
Archive, Glasgow University Archives & Business Records
Centre, UGD61/8/1/1, items 6 and 7. We are grateful to the
Archivist for permission to quote from the Blackie Archive
in this paper and to reproduce the entry from the Stock Edition
Book as an illustration.
20.
NLS MS 807, fols 16–17, 18–19. These letters were
apparently once positioned alongside Martin’s in the
same Blackie letter book (see note above), but are recorded
there as having been sent ‘To National Library Feb 1937’.
21. Blackie
Archive, UGD61/8/1/1, Item 10.
22. Evidence
of an eventual meeting can be found in a letter from Hogg
to Mrs William Laidlaw of 4 Nov 1833: ‘Mr Blackie of
Glasgow was here the other day and I bargained with him for
six Vols of Tales offering him sixteen more which he declined
contrary to every rule of Grammar’ (Queen’s University
of Kingston, Ontario: Miscellaneous Collection). We are grateful
to the Queen’s University of Kingston, Ontario for permission
to cite this letter in the present paper. In his letter to
the firm of 25 Mar 1834, addressed from Altrive, Hogg also
refers to his nephew James Gray as someone ‘whom Mr
Blackie jun. has met here’ (Beinecke Rare Book and Manuscript
Library, Yale University: James Hogg Collection, GEN MSS 61,
Box 1, Folder 30).
23.
For the idea of an extended Altrive
Tales, see James Cochrane’s letter to Hogg of 9
Aug 1833, with plans for ‘1500 Copies of Vols 2 &
3—uniform in all respects with the first volume’
(NLS MS 2245, fol. 230); and for the extended ‘Winter
Evening Tales’ plan, Hogg’s letter to Archibald
Fullarton, 5 Sep 1833: ‘Mr Blackie was to have called
on me before this about The Winter Evening tales but he has
not done so and they are as yet entirely unappropriated. He
offered me only one twelfth of the retail price which
I refused but as he sells to the trade at half price I am
not sure that the proffer would not have been advantageous.
I should like to have your advice’ (NLS MS 3813, fol.
73).
24.
Letter to John [M‘Crone], 3 Aug
1833, owned by the Society of Antiquaries of Newcastle: Brooke
Collection, vol. VI, fol. 83A. We are
grateful to the Society of Antiquaries of Newcastle for permission
to cite this letter here.
25.
NLS MS 934, fol. 220.
26.
Hogg to Blackie & Son, 11 Nov 1833,
in NLS MS 807, fols 20–21. See also Douglas Mack’s
discussion in ‘Note on the Text’ in his edition
of The Brownie of Bodsbeck (Edinburgh and London: Scottish
Academic Press, 1976), pp. xx–xxvii (pp. xxiii–xxv).
27.
Discussed most fully and most recently
in The Private Memoirs and Confessions of a Justified Sinner,
ed. P. D. Garside (Edinburgh: EUP, 2001), pp. lxxii–lxxix.
28.
See Agnes Blackie, Blackie &
Son, pp. 5–8.
29.
See Iain Bain, ‘Gift Book and
Annual Illustrations: Some Notes on their Production’,
and Eleanore Jamieson, ‘The Binding Styles of the Gift
Books and Annuals’, in Frederick W. Faxon, Literary
Annuals and Gift Books: A Bibliography 1823–1903,
rev. edn (1912; Pinner, Middlesex: Private Libraries Association,
1973), pp. 19–25 and 7–17 respectively.
30.
Information on the firm’s changing
partnership arrangements and business premises is taken from
W. G. Blackie’s privately printed Sketch of the Origin
and Progress of the Firm of Blackie & Son, Publishers
(Glasgow: Blackie & Son, 1897), pp. 16–35, 49. The
quotations giving an idea of the work of the firm’s
canvassers and deliverers are from two items in the archive
of the firm, now in the Archives & Business Records Collection
of the University of Glasgow. These are, respectively, a printed
Introductory Account of the Number Trade (Glasgow:
Blackie & Son, 1847), pp. 3, 4, and a letter from the
firm to its Deliverers of 4 Oct 1842, both in an album of
catalogues (UGD61/4/2/1).
31.
Stock Edition Book 1813–1864,
opening 88 (UGD61/4/1/1): see Figure 2. The entry for Tales
and Sketches continues on openings 96 and 112, while there
is an entry for the companion set of The Poetical Works
of the Ettrick Shepherd on opening 91.
32.
A Catalogue in the Blackie Archive,
the estimated date of which is Mar 1843, describes the five-volume
Poetical Works, a set uniform with Tales and Sketches,
as ‘Roy. 18mo.’ (UGD61/4/2/1), which was also
the format of the earlier volumes of Scott’s Magnum
Opus edition of the Waverley Novels (see Millgate, Scott’s
Last Edition, p. 36).
33.
This sample, which includes an advertisement
for the work, the engraved title page and frontispiece to
the first volume, and seventy-two pages of The Brownie
of Bodsbeck in a now-faded binding of the first issue
Tales and Sketches is gold-stamped with the word ‘SPECIMEN’
on the front cover (Stirling University Library, Res MAS 810E36).
34.
The Bodleian Library copy (at 101.h.137)
of Thomas Stackhouse, A History of the Holy Bible […]
(Glasgow: Blackie & Son, 1836), consists of parts 1–4
and 6–11 of a twelve-part work, the front cover of the
first part being bound into the volume as a title page. Each
part consists of ten eight-page gatherings, preceded by an
engraving.
35.
An advertisement for the first volume
in the Glasgow Argus of 16 Jan 1837 describes Tales
and Sketches as ‘Publishing in 6 vols. at 5s. each.
Vol. 2 will be issued in February’, while the Stirling
sample advertises the work as to be ‘published in volumes,
price 5s. each, and will be completed in about six volumes’.
36.
The set of Tales and Sketches
in the Bodleian Library at 37.137–42 is one of the few
that can be clearly demonstrated as being a first issue set,
partly because it contains original advertising leaves and
has not been rebound and partly because the addresses given
on the engraved and printed title pages, printer’s colophons,
and publisher’s addresses reflect the changes effected
by John Blackie to the firm at the time of first publication.
Vols 1 and 2, for instance, were printed by George Brookman,
vol. 3 bears the odd colophon of ‘D. Cameron & Co.,
Buchanan Court’, while vols 4, 5, and 6 were printed
by ‘W. G. Blackie & Co., Villafield’. Similarly
the engraved title page to volume 1 gives ‘8 East Clyde
Street’ as the place of publication with a date of 1836,
while subsequent volumes give the Queen Street address and
1837.
37.
One such minor correction, made in the
stereotype plates to the text of ‘Confessions of a Fanatic’,
is noted in Confessions of a Justified Sinner, ed.
Garside, p. xcviii (n. 166). An undated set owned by Gillian
Hughes, with a more elaborate standard binding than those
of the Bodleian set and Stirling sample, includes the replacement
tales for ‘A Bush Aboon Traquair’.
38.
The advertising leaf cited is in vol.
2 of the copy of Tales and Sketches in the Bodleian
Library at 37.137–42. For an example of the emphasis
placed on the engravings see the review of the first two volumes
in the Glasgow Argus of 2 Feb 1837, which, after a
general discussion of Hogg’s character as a peasant
poet and his relations with Scott and with Blackwood’s
Edinburgh Magazine, states that the ‘elegance of
these volumes is especially deserving of notice. We have seen
nothing handsomer or in better taste from the Scottish press.
The illustrations, two in number to each volume, are superb’.
The review then goes on to devote two paragraphs to detailed
descriptions of the four engravings of the two volumes published
to date, and states, somewhat baldly, ‘we should consider
it a work of supererogation as well as beyond the narrow limits
of a newspaper critique, to enter into a discussion of the
literary merits and characteristics of the Ettrick Shepherd’.
39.
Confessions of a Justified Sinner,
ed. Garside, p. lxxviii.
40.
The paper cover to the first part of Stackhouse’s
work is bound into the Bodleian copy at 101.h.137 as a title
page. Blackies’ ‘Notice to Subscribers’
is to be found in the Blackie Archive at UGD61/12/3/17, together
with another printed notice suggesting that subscribers to
Aikman’s History of Scotland had been placated
by the addition of two engravings to the work over and above
the number originally promised. The advertising leaf may be
found in the first volume of the set of Poetical Works
in the Bodleian library at 10. THETA. 74–78, while Blackies’
letter to Mrs Hogg of 23 Aug 1841 is in Stirling University
Library, MS 25, Box 2 (3). Vol. 5 of some early sets of the
Blackie edition of Hogg’s Poetical Works have
a separate notice to subscribers dated May 1840 pasted to
the front end-papers to explain the substitution of Hogg’s
own memoir of his life for the promised memoir by Wilson,
with a facsimile of Wilson’s autograph promise that
‘a Memoir of Mr Hogg, on a more extensive scale than
was at first contemplated, is now in preparation by Professor
Wilson, and will be published […] within a few Months,
in the same style and form as these volumes’. The work,
however, never appeared.
41.
Martin to Blackie & Son, 13 Feb
1833, in UGD61/8/1/1 Item 10.
42.
Blackie Archive, UGD61/1/11/2 (Bundle
of Assignments with Authors, unnumbered item). A record of
royalties paid to Mrs Hogg for the two original sets, 23 Aug
1841, survives in Stirling University Library, MS 25, Box
2 (3). This shows royalties of £270 from 2,000 copies
sold of the Tales, £135 from the sale of a further
1,000 of the same, and £42 4s from 500 of the Poems.
These sums are calculated at the rate of 10% of a reduced
price of 27s and 22s 6d for the two sets respectively (i.e.
4s 6d a volume), the result being marginally better than the
one-twelfth of retail price mentioned during the Hogg–Blackie
negotiations.
43.
In an undated Catalogue [marked in pencil
28 Jan 1852], giving trade and retail prices, the Tales
and Sketches are listed at a reduced price of 21s (trade
15s 9d), and the Poetical Works at 17s 6d (trade 13s
2d). In another undated Catalogue, probably for the trade,
the volumes are listed as on sale individually (‘in
fancy cloth, gilt’) under separate titles: e.g. ‘THE
QUEEN’S WAKE, and other Poems’, retail
price 3s 6d, and ‘MEMOIRS AND CONFESSIONS
OF A FANATIC, and other Tales’, at the same price.
This tallies with some surviving volumes which have engraved
title pages with these volume-particular titles rather than
the old generic headings. Both catalogues mentioned above
are found in the Blackie Archive, UGD61/4/2/1.
44.
Blackie Archive, UGD61/4/2/1. Immediately
following this in the same undated catalogue is a full-page
advert for The Imperial Family Bible (‘to be
completed in about 36 Parts, at 2s. 6d. each’), the
earliest complete edition of which is 1844, with another edition
in 1858. Its prominent featuring here under the heading ‘New
Works and New Editions’, together with the apparent
hedging about the parts needed for completion, argues more
strongly for the earlier date here and for the catalogue belonging
to the early 1840s.
45.
Blackie Archive, UGD61/4/1/2 (Stock
Edition Book, 1838–1900), pp. 212–13. The completed
1865 Works contains 148 numbered gatherings of eight
pages each, and it would seem that the individual Parts consisted
of five or six such gatherings each. Gillian Hughes has seen
a surviving paper-covered part in the family papers of Mr
David Parr of Nelson, New Zealand, who is a descendant of
James and Margaret Hogg.
46.
Blackie Archive, UGD61/4/1/2, pp. 213–14,
273–74; undated catalogues, [1865], [1874], [1884],
UGD61/4/2/1.

COPYRIGHT
INFORMATION
This article is copyright © 2005
Centre for Editorial and Intertextual Research, and
is the result of the independent labour of the scholar
or scholars credited with authorship. The material
contained in this document may be freely distributed,
as long as the origin of information used has been
properly credited in the appropriate manner (e.g.
through bibliographic citation, etc.).
REFERRING
TO THIS ARTICLE
P. D. GARSIDE & G. HUGHES. ‘James
Hogg’s Tales and Sketches and the Glasgow
Number Trade’, Cardiff Corvey: Reading the Romantic
Text 14 (Summer 2005). Online: Internet (date accessed):
<http://www.cf.ac.uk/encap/corvey/articles/cc14_n02.html>.
CONTRIBUTOR
DETAILS
Peter Garside was Director of the Centre
for Editorial and Intertextual Research at Cardiff University,
from 1997 to 2004, and is now Visiting Professor in English
Literature at the University of Edinburgh. He is a member
of the Editorial Boards of the Edinburgh Edition of the
Waverley Novels and Stirling/South Carolina Research Edition
of the Collected Works of James Hogg. and the volume editor
of Scott’s Guy Mannering (1999) and Hogg’s
Private Memoirs and Confessions of a Justified Sinner
(2001). He was also one of the general editor of The
English Novel, 1770–1829: A Bibliographical Survey
of Prose Fiction Published in the British Isles (2
vols, 2000) and Project Director of British Fiction,
1800–1829: A Database of Production, Circulation
& Reception (2004, www.british-fiction.cf.ac.uk).
Gillian Hughes is joint
general editor of the Stirling/South Carolina Research
Edition of the Collected Works of James Hogg, for which
she has edited Tales of the Wars of Montrose (1996),
Lay Sermons (1997, with Douglas S. Mack), The
Spy (2000), Altrive Tales (2003), and The
Collected Letters of James Hogg: Volume 1, 1800–1819
(2004, with associate editors Douglas S. Mack, Robin
MacLachlan, and Elaine Petrie). She also edits the annual
journal Studies in Hogg and his World. Forthcoming
publications include the two remaining volumes of Hogg’s
letters and a biography. She is currently James Hogg AHRB
Research Fellow at the University of Stirling.

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2 September, 2005
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