Strategic Entrepreneurship and Innovation (MSc)
- Duration: 1 year
- Mode: Full time
Conversion course
This is a conversion course. Conversion courses allow you to study a subject unrelated to your undergraduate degree or current career, and support you with a change of career path.
Open day
Find out more about studying here as a postgraduate at our next Open Day.
Why study this course
Turn big ideas into bold ventures with the strategy, innovation, and entrepreneurial edge to lead in a fast-moving world.
Our experts, your lecturers
Learn from academics at the forefront of entrepreneurship and innovation studies, engaging in real-world entrepreneurial ecosystems and policy forums.
Focus on employability
Benefit from careers workshops, one-to-one mentoring, and access to alumni and industry networks.
State-of-the-art facilities
Access to the Aberconway Centre for Entrepreneurship - a creative, collaborative space to nurture entrepreneurship activities.
Industry insights
Network with startup founders, innovation leaders, and investors through guest lectures, workshops, pitch competitions, and accelerator programmes.
Do your passions lie in making an impact through entrepreneurship? Are your ambitions rooted in preparing businesses for the future through innovation? Are your sights set on launching your own ventures, joining startups, or working in entrepreneurial environments? If so, our Strategic Entrepreneurship and Innovation (MSc) programme has been designed with you in mind.
Alongside a deep understanding of the principles and practices of entrepreneurship and innovation, you’ll develop a strategic mindset and the tools required to launch, manage, and grow innovative ventures in increasingly dynamic markets.
Learn about entrepreneurial theory, innovation management, and strategic decision-making while developing the practical tools and frameworks needed to create successful business models. You’ll explore business venture creation, innovation strategy, entrepreneurial marketing, growth strategy, technology and transformation, and professional and research skills.
With your future career goals in mind, there’s a strong emphasis on employability throughout the programme. You’ll benefit from practical, team-based projects that mirror real-world challenges, exposure to local entrepreneurs and industry partners, and opportunities to develop business plans and pitches for investment. Alongside these applied learning experiences, you’ll have the opportunity to engage with workshops, mentoring, and networking opportunities.
Whether you aspire to launch your own startup business, lead innovation within an established organisation, or drive change in the public or third sectors, you’ll graduate with the professional skills and strategic insight required to succeed in highly competitive global markets.
Accreditations
Where you'll study
Cardiff Business School
We’re an AACSB International and AMBA-accredited Business School with a clear mission: to make a positive impact in the communities of Wales and the world.
Admissions criteria
This is a conversion course. Conversion courses allow you to study a subject unrelated to your undergraduate degree or current career, and support you with a change of career path. No prior knowledge or degree in the subject is required.
To be considered for an offer for this programme you will need to meet all of the entry requirements. Your application will not be progressed if the information and evidence listed is not provided.
With your online application you will need to provide:
- A copy of your degree certificate and transcripts which show you have achieved a 2:2 honours degree in any subject or an equivalent international degree. If your degree certificate or result is pending, please upload any interim transcripts or provisional certificates.
- A copy of your IELTS certificate with an overall score of 6.5 with 5.5 in all subskills, or evidence of an accepted equivalent. Please include the date of your expected test if this qualification is pending. If you have alternative acceptable evidence, such as an undergraduate degree studied in the UK, please supply this in place of an IELTS.
If you do not have a degree in a relevant area, your application may be considered on the basis of your professional experience, such as such as sea captaincy qualifications or marine related work experience. Please provide additional evidence to support your application such as signed and dated employer references.
If you are an international student and your qualifications do not support direct entry, you may want to consider our Pre-Master's programme at our International Study Centre.
Application Deadline
We allocate places on a first-come, first-served basis, so we recommend you apply as early as possible. Applications normally close at the end of August but may close sooner if all places are filled.
Selection process
We will review your application and if you meet all of the entry requirements, we will make you an offer.
Find out more about English language requirements.
Applicants who require a Student visa to study in the UK must present an acceptable English language qualification in order to meet UKVI (UK Visas and Immigration) requirements.
Criminal convictions
You are not required to complete a DBS (Disclosure Barring Service) check or provide a Certificate of Good Conduct to study this course.
If you are currently subject to any licence condition or monitoring restriction that could affect your ability to successfully complete your studies, you will be required to disclose your criminal record. Conditions include, but are not limited to:
- access to computers or devices that can store images
- use of internet and communication tools/devices
- curfews
- freedom of movement
- contact with people related to Cardiff University.
Course structure
This is a 1-year full-time programme, running from September to September.
Between September and June, you’ll study 140 credits of taught modules: 5 core modules, providing a foundation in the entrepreneurial process - from opportunity identification and venture design to strategic innovation - and 1 optional module, chosen to reflect your interests or career goals.
On successful completion of the taught stage, you’ll undertake The New Venture Plan – a dissertation project.
The modules shown are an example of the typical curriculum. Final modules will be published one month ahead of your programme starting.
Taught Stage (September – June)
The taught stage is delivered through modular teaching. Modules will equip you with both theoretical knowledge and practical tools to launch and scale entrepreneurial ventures, develop innovation strategies, and lead effectively in dynamic environments.
Dissertation Stage (June – September)
On successful completion of the taught stage you’ll move either onto The New Venture Plan - a group-based project in collaboration with a real company – or undertake a dissertation.
In the New Venture Plan, you’ll be assigned a client, who’ll provide a brief outlining specific objectives and expectations. You’ll investigate the challenge, generate insights, and deliver practical recommendations tailored to the client’s needs. Projects may involve analysing startup ventures, assessing innovation strategies in established firms, or exploring strategic entrepreneurial behaviours.
You’ll be supported by an academic supervisor throughout this stage.
| Module title | Module code | Credits |
|---|---|---|
| Professional & Research Skills | BST359 | 20 credits |
| Innovation Management | BST366 | 20 credits |
| Technology & Transformation | BST369 | 20 credits |
| Business Venture Creation | BST410 | 20 credits |
| Entrepreneurial Marketing | BST411 | 20 credits |
| Growth Strategy | BST412 | 20 credits |
| Module title | Module code | Credits |
|---|---|---|
| Ethics, Sustainability & Circular Economy | BST363 | 20 credits |
| Brand Management | BST368 | 20 credits |
| Marketing and Strategy Dissertation | BST373 | 40 credits |
| New Venture Plan | BST413 | 40 credits |
The University is committed to providing a wide range of module options where possible, but please be aware that whilst every effort is made to offer choice this may be limited in certain circumstances. This is due to the fact that some modules have limited numbers of places available, which are allocated on a first-come, first-served basis, while others have minimum student numbers required before they will run, to ensure that an appropriate quality of education can be delivered; some modules require students to have already taken particular subjects, and others are core or required on the programme you are taking. Modules may also be limited due to timetable clashes, and although the University works to minimise disruption to choice, we advise you to seek advice from the relevant School on the module choices available.
Learning and assessment
How will I be taught?
You’ll learn through a blend of lectures, interactive workshops, and small group sessions designed to develop both your strategic thinking and practical entrepreneurial capabilities.
Each module offers a rich combination of theory and application, using contemporary case studies, entrepreneurial simulations, and real-world startup challenges to bridge academic insights with the realities of launching and scaling innovative ventures.
Lectures will introduce key theories, models, and strategic frameworks in strategic entrepreneurship and innovation. Small group tutorials and workshops provide the opportunity to engage more actively with the topic, through discussions, idea development, group collaboration, and business model testing.
How will I be assessed?
Rather than sitting traditional examinations, you’ll be engaged in real-world application, creativity, and critical thinking.
You’ll encounter assessments such as reflective reports, portfolio submissions, feasibility studies, and innovation audits. Assessments are designed to reflect the dynamic and applied nature of entrepreneurial and innovation-focused work, enabling you to build a portfolio of work that demonstrates your ability to analyse opportunities, solve complex problems, and develop viable business solutions. You’ll apply theoretical concepts to practical challenges, mirroring real-world entrepreneurial decision-making and strategic planning.
In individual assignments, you’ll critically analyse case studies, develop business strategies, and evaluate innovation models. These assignments test your ability to think strategically, apply relevant theories, and communicate your ideas effectively in writing.
Group presentations give you the chance to work collaboratively. You’ll develop innovative business proposals, pitch entrepreneurial ventures, and present strategic plans to both academic staff and, in some cases, industry professionals. You’ll build your skills in teamwork, leadership, communication, and persuasive storytelling - essential for any entrepreneurial or intrapreneurial role.
The programme concludes with a hands-on group project, designed tol enhance your research, consultancy, and problem-solving abilities, while deepening your understanding of strategic entrepreneurship and innovation in real-world contexts.
How will I be supported?
Learning
Course materials will be provided on Learning Central, our Virtual Learning Environment. You’ll also have access to libraries across our campus which hold over 1.1 million printed books, supplemented by online books, journals, resources and databases.
If English is not your first language, then our Academic English Skills for International Students team offer classes and one-to-one tutorials to support your studies including reading, writing and presentation skills.
Wellbeing
You’ll be assigned a Personal Tutor, who can support you with academic and pastoral matters in a confidential and informal manner. Additional support is available through our Student Life teams, based in the Centre for Student Life. These teams include Advice and Money, Counselling services, Health and Wellbeing, the Student Disability Service including dyslexia support, and Student Visa Support.
Careers and Employability
The Student Futures team can enhance your career prospects by offering tailored support throughout your studies. You’ll benefit from expert advice on CV writing, interview techniques, and job applications. The team can support you with internships, placements, and networking opportunities, giving you valuable real-world experience. If you are an international student, Student Futures offers tailored support to explore part-time jobs, placements, and graduate roles in the UK and globally.
Community
You’ll become a member of the Cardiff Business School community, making friends and connections that will last beyond your studies. You’ll have the opportunity to participate in programme and school level events and activities that enhance your learning and broaden your experiences.
What skills will I practise and develop?
The Learning Outcomes for this Programme describe what you will achieve by the end of your programme at Cardiff University and identify the knowledge and skills that you will develop. They will also help you to understand what is expected of you.
On successful completion of your Programme you will be able to:
Knowledge & Understanding:
- Demonstrate a critical understanding of key theories, models, and frameworks in strategic entrepreneurship, innovation, and strategic management.
- Analyse the transformational entrepreneurial process in diverse economic and cultural environments.
- Evaluate innovation and leadership strategies within established firms and startups.
- Explain the role of networks and policy in supporting entrepreneurship and innovation, and their influence on strategic decision-making.
- Critique the ethical, and social implications of entrepreneurial and innovation decisions.
Intellectual Skills:
- Critically evaluate complex problems related to entrepreneurship and innovation.
- Develop innovative solutions, business models, and strategic plans in uncertain and dynamic environments.
- Synthesize insights from multiple disciplines to make informed entrepreneurial decisions.
- Assess and manage risk and ambiguity in entrepreneurial contexts.
- Undertake independent inquiry and research to generate evidence-based conclusions.
Professional Practical Skills:
- Develop and present viable business plans and innovation strategies.
- Conduct opportunity assessment and feasibility analysis using practical tools.
- Effectively communicate entrepreneurial ideas and strategic proposals through professional reports, investor pitches, and group presentations.
- Collaborate within diverse teams to solve complex problems, manage group projects, and navigate the interpersonal dynamics common in entrepreneurial and innovation-focused settings.
- Apply project management techniques and digital tools to plan, execute, and evaluate innovation initiatives or startup activities.
Transferable/Key Skills:
- Communicate effectively with a range of audiences, adapting your style and content for professional, academic, and entrepreneurial settings.
- Demonstrate strong problem-solving and critical thinking abilities, applying structured approaches to analyse complex situations and propose practical solutions.
- Work effectively both independently and as part of a team.
- Demonstrate entrepreneurial mindset and initiative, identifying opportunities in dynamic contexts.
- Utilise digital tools and technology proficiently for research, collaboration, innovation planning.
Tuition fees for 2026 entry
Your tuition fees and how you pay them will depend on your fee status. Your fee status could be home, island or overseas.
Learn how we decide your fee status
Fees for home status
| Year | Tuition fee | Deposit |
|---|---|---|
| Year one | £12,950 | None |
Fees for overseas status
| Year | Tuition fee | Deposit |
|---|---|---|
| Year one | £29,700 | £2,500 |
More information about tuition fees and deposits, including for part-time and continuing students.
Financial support
Financial support may be available to individuals who meet certain criteria. For more information visit our funding section. Please note that these sources of financial support are limited and therefore not everyone who meets the criteria are guaranteed to receive the support.
Additional costs
Living costs
We’re based in one of the UK’s most affordable cities. Find out more about living costs in Cardiff.
Funding
Careers and placements
As a Strategic Entrepreneurship and Innovation (MSc) graduate, you’ll be equipped to build a successful career in entrepreneurship, innovation management, strategic management, and business development.
The programme is designed to equip you with the strategic mindset, creative problem-solving abilities, and practical skills essential for success in today’s dynamic and fast-evolving business landscape. Throughout your studies, you’ll engage with businesses, entrepreneurs, and investors through guest lectures, workshops, and live projects. This distinctive combination of academic excellence, practical engagement, and institutional support will enable you to build a strong professional profile.
You’ll develop a strong blend of qualitative and quantitative skills to assess opportunities, design innovative solutions, and navigate uncertainty. On graduation, you’ll be able to create innovative business models, build scalable ventures, and deliver strategic innovation, supported by an entrepreneurial mindset, leadership capability, digital awareness, and cross-functional expertise valued across industries.
Our alumni have gone on to enjoy successful careers in a range of roles. You’ll gain the skills and confidence to excel whether you choose to launch your own business venture or drive innovation within an established organisation. You’ll also be well placed to undertake a PhD in entrepreneurship, innovation, or management.
Placements
You’ll benefit from a range of experiential and work-based learning opportunities that allow you to apply theory to practice and develop professional skills.
While the programme doesn’t include a formal placement, you’ll engage with real-world projects, have startup incubator access, and interact with successful entrepreneurs and industry professionals. You’ll also gain invaluable real-world experience through pitch competitions, innovation workshops, and entrepreneurial mentoring.
In the dissertation stage, you can choose to undertake an industry-based project, giving you the opportunity of working with real clients to provide strategic insights, build confidence and gain experience in applying theory to practice.
Next steps
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HESA Data: Copyright Higher Education Statistics Agency Limited 2021. The Higher Education Statistics Agency Limited cannot accept responsibility for any inferences or conclusions derived by third parties from its data. Data is from the latest Graduate Outcomes Survey 2019/20, published by HESA in June 2022.
