Building a brand: bilingual digital marketing
Strengthen your brand and connect with audiences across Wales by mastering bilingual digital marketing. This practical course shows you how to develop a bilingual strategy and create impactful Welsh‑English content that enhances visibility, cultural credibility, and customer engagement.
| Start date | 10 September 2026 | |
|---|---|---|
| Days and times | 10 and 11 September 2026 09:30-12:30 | |
| Fee | £350 |
Who it’s for
Small businesses, third‑sector teams, entrepreneurs, marketing professionals, and anyone looking to boost their bilingual marketing skills.
What you’ll learn
- Key digital marketing channels, current trends, and the foundations of building a strong online presence
- How to design and optimise websites for usability, performance, and improved user experience
- Essential SEO practices to boost visibility and search engine rankings
- Creating impactful content, including blogs and videos, to attract, engage, and retain audiences
- Effective use of social media, email marketing, and PPC advertising to deliver targeted campaigns
- Measuring success through analytics tools, key metrics, and performance‑tracking techniques
Topics covered
- introduction to digital marketing
- website optimisation and User Experience (UX)
- Search Engine Optimization (SEO)
- content marketing
- social media marketing
- email marketing
- Pay-Per-Click Advertising (PPC)
- analytics and performance tracking
Benefits
- Learn how to plan and deliver effective bilingual campaigns
- Build confidence in digital channels: SEO, social media, content, email and PPC
- Understand how to create websites and content that work for Welsh‑speaking audiences
- Gain practical insights from marketing experts at Cardiff Business School
Teaching and useful information
Two half‑day online workshops via the Virtual Executive Teaching Suite (VETS) .
Led by Professor Eleri Rosier, Dr Robert Bowen, and industry guest speakers.
Delivered in English; Welsh understanding is helpful but not essential.