Building a brand: bilingual digital marketing
Strengthen your brand and connect with audiences across Wales by mastering bilingual digital marketing. This practical course shows you how to develop a bilingual strategy and create impactful Welsh‑English content that enhances visibility, cultural credibility, and customer engagement.
There are currently no upcoming dates available for this course, but you can register your interest by completing the form below.
Register your interestWho it’s for
Small businesses, third‑sector teams, entrepreneurs, marketing professionals, and anyone looking to boost their bilingual marketing skills.
What you’ll learn
- Key digital marketing channels, current trends, and the foundations of building a strong online presence
- How to design and optimise websites for usability, performance, and improved user experience
- Essential SEO practices to boost visibility and search engine rankings
- Creating impactful content, including blogs and videos, to attract, engage, and retain audiences
- Effective use of social media, email marketing, and PPC advertising to deliver targeted campaigns
- Measuring success through analytics tools, key metrics, and performance‑tracking techniques
Topics covered
- introduction to digital marketing
- website optimisation and User Experience (UX)
- Search Engine Optimization (SEO)
- content marketing
- social media marketing
- email marketing
- Pay-Per-Click Advertising (PPC)
- analytics and performance tracking
Benefits
- Learn how to plan and deliver effective bilingual campaigns
- Build confidence in digital channels: SEO, social media, content, email and PPC
- Understand how to create websites and content that work for Welsh‑speaking audiences
- Gain practical insights from marketing experts at Cardiff Business School
Teaching and useful information
Two half‑day online workshops via the Virtual Executive Teaching Suite (VETS) .
Led by Professor Eleri Rosier, Dr Robert Bowen, and industry guest speakers.
Delivered in English; Welsh understanding is helpful but not essential.