![Ahmad Jamal](https://profiles-cardiff.imgix.net/attachments/1307?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Professor Ahmad Jamal
Professor of Marketing and Strategy
- JamalA@cardiff.ac.uk
- +44 29208 76838
- Aberconway Building, Room R36, Colum Road, Cathays, Cardiff, CF10 3EU
Overview
- 2005 - present: Senior Lecturer in Marketing and Strategy, Cardiff Business School
- 1996 - 2005: Lecturer in Marketing, Cardiff Business School.
Publication
2024
- Kizgin, H., Jamal, A., Rana, N. P. and Dwivedi, Y. K. 2024. The role of online identity orientation and socializing for information search: A case of ethnic minority guests’ hospitality experiences. International Journal of Contemporary Hospitality Management (10.1108/IJCHM-01-2023-0009)
2023
- El-Bassiouny, N., Anwar Abdou, Y., El-Bassiouny, D., Jamal, A. and Wilson, J. 2023. Qur'anic wisdom and the sustainability mind-set: deciphering the relationship. Journal of Islamic Marketing 14(4), pp. 1107-1127. (10.1108/JIMA-07-2021-0227)
- Hagawe, H. M., Mobarek, A., Hanuk, A. and Jamal, A. 2023. A unique business model for microfinance institution: the case of Assadaqaat Community Finance (ACF). Cogent Business & Management 10(1), article number: 2135202. (10.1080/23311975.2022.2135202)
2021
- Takhar, A., Jamal, A. and Kizgin, H. 2021. Transcultural identity development among third generation minority consumers. Journal of Business Research 133, pp. 132-142. (10.1016/j.jbusres.2021.04.060)
- Kizgin, H., Jamal, A., Dwivedi, Y. K. and Rana, N. P. 2021. The impact of online versus offline acculturation on purchase intentions: a multigroup analysis of the role of education. Journal of Business Research 130, pp. 724-735. (10.1016/j.jbusres.2020.05.011)
2020
- Yang, Z., Jamal, A. and Zhou, L. 2020. Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing. Industrial Marketing Management 91, pp. 521-522. (10.1016/j.indmarman.2020.04.021)
- Kizgin, H. et al. 2020. The impact of social media on consumer acculturation: challenges, opportunities, and agenda for research and practice. International Journal of Information Management 51, article number: 102026.
- El-Bassiouny, N., Amin, A. and Jamal, A. 2020. Individual choice of management research agendas: ethical guidance from Islamic prioritization heuristics. Journal of Humanities and Applied Social Sciences (10.1108/JHASS-09-2019-0047)
2019
- Jamal, A., Yaacob, A., Bartikowskia, B. and Slater, S. 2019. Motivations to donate: exploring the role of religiousness in charitable donations. Journal of Business Research 103, pp. 319-327. (10.1016/j.jbusres.2019.01.064)
- Kizgin, H., Jamal, A., Rana, N., Dwivedi, Y. and Weerakkody, V. 2019. The impact of social networking sites on immigrants' socialization and political engagement: the role of acculturation. Technological Forecasting and Social Change 145, pp. 503-512. (10.1016/j.techfore.2018.09.010)
- Jamal, A., Kizgin, H., Rana, N., Laroche, M. and Dwivedi, Y. 2019. Impact of acculturation, online participation and involvement on voting intentions. Government Information Quarterly 36(3), pp. -. (10.1016/j.giq.2019.04.001)
2018
- Kizgin, H., Jamal, A., Dey, B. L. and Rana, N. P. 2018. The impact of social media on consumers' acculturation and purchase intentions. Information Systems Frontiers 20(3), pp. 503-514. (10.1007/s10796-017-9817-4)
- Kizgin, H., Jamal, A. and Richard, M. 2018. Consumption of products from heritage and host cultures: the role of acculturation attitudes and behaviors. Journal of Business Research 82, pp. 320-329. (10.1016/j.jbusres.2017.09.011)
- Elliot, E. A., Jamal, A. and Cherian, J. 2018. Artrepreneurship and learning in ethnic markets. Journal of Business Research 82, pp. 391-399. (10.1016/j.jbusres.2017.01.018)
- Bartikowski, B., Laroche, M., Jamal, A. and Yang, Z. 2018. The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: a multi-country investigation. Journal of Business Research 82, pp. 373-380. (10.1016/j.jbusres.2017.05.033)
2016
- Mehmood, A. and Jamal, A. 2016. Social innovation and ethnic entrepreneurship: the UK experience. In: de Bruin, A. and Lewis, K. V. eds. Proceedings of the Social Innovation and Entrepreneurship Conference: Collaborating for Impact. Auckland: Massey University, pp. 341-344.
2015
- Jamal, A., Penaloza, L. and Laroche, M. 2015. Introduction to ethnic marketing. In: Jamal, A., Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge, pp. 3-14.
- Laroche, M. and Jamal, A. 2015. Models of culture change. In: Jamal, A., Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge, pp. 17-35.
- Mehmood, A., Jamal, A. and Sriram, V. 2015. Ethnic marketing, ethnic entrepreneurship and social innovation. In: Jamal, A., Peñaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge, pp. 84-96.
- Jamal, A. and Sharifuddin, J. 2015. Perceived value and perceived usefulness of halal labeling: the role of religion and culture. Journal of Business Research 68(5), pp. 933-941. (10.1016/j.jbusres.2014.09.020)
2014
- Oeppen, J. and Jamal, A. 2014. Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry. Journal of Marketing Management 30(9-10), pp. 925-948. (10.1080/0267257X.2014.934905)
- Jamal, A. and Shukor, S. A. 2014. Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims. Journal of Business Research 67(3), pp. 237-245. (10.1016/j.jbusres.2013.05.009)
2012
- Jamal, A., Khan, M. S. and Tsesmetzi, M. S. 2012. Information cues roles in product evaluations: the case of the UK cosmetics market. Journal of Strategic Marketing 20(3), pp. 249-265. (10.1080/0965254X.2011.643919)
- Jamal, A., Peattie, S. and Peattie, K. J. 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19(1), pp. 98-108. (10.1016/j.jretconser.2011.10.001)
2010
- Jamal, A. and Malik, R. 2010. Self-service technology options and service quality: the case of online banking services. Journal for Global Business Advancement 3(4), pp. 277-284. (10.1504/JGBA.2010.036033)
2009
- Jamal, A. and Anastasiadou, K. 2009. Investigating the effects of service quality dimensions and expertise on loyalty. European Journal of Marketing 43(3/4), pp. 398-420. (10.1108/03090560910935497)
- Jamal, A., Foxall, G. R. and Evans, M. J. 2009. Consumer behaviour. 2nd ed.. Chichester: Wiley-Blackwell.
- Peattie, S., Peattie, K. J. and Jamal, A. 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition, Barcelona, Spain, 28-30 September 2006Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. pp. n/a.
2008
- Jamal, A. and Adelowore, A. O. 2008. Customer-employee relationship: the role of self-employee congruence. European Journal of Marketing 42(11/12), pp. 1316-1345. (10.1108/03090560810903691)
2007
- Jamal, A. 2007. Consumers' response to sales promotions: An explorative study in junk food market. Presented at: Association for Consumer Research European Conference 2007, Milan, Italy, 10-14 July 2007.
- Jamal, A., Yani-De-Soriano, M. M. and Harhoush, A. 2007. Fashion branding: an empirical investigation of consumer choice criteria in Qatar.. Presented at: Fourth AGBA World Congress, Penang, Malaysia, 21-25 May 2007.
- Jamal, A. and Al-Marri, M. 2007. Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise. Journal of Marketing Management 23(7-8), pp. 613-629. (10.1362/026725707X2266)
2006
- Peattie, S. and Jamal, A. 2006. Tackling obesity among children: the role of retailers promotional offers.. Presented at: 13th International Conference of the European Institute of Retailing and Services Studies (EIRASS) 2006, Budapest, Hungary, 9th - 12th July 2006.
- Peattie, S., Jamal, A. and Peattie, K. J. 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers.. Presented at: 35th EMAC Conference, Athens, Greece, 23-26 May 2006.
- Jamal, A., Davies, F. M., Chudry, F. and Al-Marri, M. 2006. Profiling consumers: A study of Qatari consumers' shopping motivations. Journal of Retailing and Consumer Services 13(1), pp. 67-80. (10.1016/j.jretconser.2005.08.002)
2005
- Goode, M. M. H., Davies, F. M., Moutinho, L. and Jamal, A. 2005. Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach. Journal of Marketing Management 21(7-8), pp. 755-778. (10.1362/026725705774538381)
2004
- Jamal, A. 2004. Retail Banking and Customer Behaviour: A Study of Self Concept, Satisfaction and Technology Usage. The International Review of Retail, Distribution and Consumer Research 14(3), pp. 357-379. (10.1080/09593960410001678381)
2003
- Jamal, A. 2003. Retail banking and customer behaviour: a study of self-concept, satisfaction and technology usage. Presented at: 10th Annual International Conference on Retailing and Service Science, Portland, OR, USA., 7th-10th August 2003.
- Jamal, A. 2003. Retailing in a multicultural world: the interplay of retailing, ethnic identity and consumption. Journal of Retailing and Consumer Services 10(1), pp. 1-11. (10.1016/S0969-6989(02)00059-0)
- Jamal, A. and Naser, K. 2003. Factors Influencing Customer Satisfaction In The Retail Banking Sector In Pakistan. International Journal of Commerce and Management 13(2), pp. 29-53. (10.1108/eb047465)
- Jamal, A. 2003. Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption. European Journal of Marketing 37(11/12), pp. 1599-1620. (10.1108/03090560310495375)
2002
- Jamal, A. 2002. Marketing to minority populations: the case of ethnic entrepreneurs in the UK. Presented at: Academy of Marketing Science Multicultural Marketing Conference, Valencia, Spain, 26-29 June 2002.
- Jamal, A. 2002. Ethnicity and consumption: a qualitative study of shared consumption rituals among ethnic minority consumers in the UK.. Presented at: 31st EMAC Annual Conference 2002, Braga, Portugal, 28-31 May 2002 Presented at Farhangmehr, M. ed.Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Portugal: University of Minho pp. CD-Rom.
- Jamal, A. and Naser, K. 2002. Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking. International Journal of Bank Marketing 20(4), pp. 146-160. (10.1108/02652320210432936)
- Jamal, A. 2002. Multicultural retailing: a qualitative study of marketing strategies of small ethnic retail entrepreneurs in the UK.. Presented at: 31st EMAC Annual Conference, Braga, Portugal, 28-31 May 2002Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Braga: University of Minho pp. CD Rom.
2001
- Jamal, A. and Goode, M. M. H. 2001. Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK. Journal of Consumer Behaviour 1(2), pp. 140-155. (10.1002/cb.61)
- Goode, M., Davies, F. M., Moutinho, L. and Jamal, A. 2001. Consumers satisfaction from mobile phones. Presented at: 8th International Conference on Recent Advances in Retailing and Services Science, Vancouver, Canada, 16-19 July 2001.
- Goode, M., Davies, F. M., Moutinho, L. and Jamal, A. 2001. Predicting consumers satisfaction from mobile phones. Presented at: 8th EIRASS International Conference on Recent Advances in Retailing & Services Science, Vancouver, Canada, June 2001.
- Jamal, A. and Goode, M. M. H. 2001. Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence and Planning 19(7), pp. 482-492. (10.1108/02634500110408286)
Articles
- Kizgin, H., Jamal, A., Rana, N. P. and Dwivedi, Y. K. 2024. The role of online identity orientation and socializing for information search: A case of ethnic minority guests’ hospitality experiences. International Journal of Contemporary Hospitality Management (10.1108/IJCHM-01-2023-0009)
- El-Bassiouny, N., Anwar Abdou, Y., El-Bassiouny, D., Jamal, A. and Wilson, J. 2023. Qur'anic wisdom and the sustainability mind-set: deciphering the relationship. Journal of Islamic Marketing 14(4), pp. 1107-1127. (10.1108/JIMA-07-2021-0227)
- Hagawe, H. M., Mobarek, A., Hanuk, A. and Jamal, A. 2023. A unique business model for microfinance institution: the case of Assadaqaat Community Finance (ACF). Cogent Business & Management 10(1), article number: 2135202. (10.1080/23311975.2022.2135202)
- Takhar, A., Jamal, A. and Kizgin, H. 2021. Transcultural identity development among third generation minority consumers. Journal of Business Research 133, pp. 132-142. (10.1016/j.jbusres.2021.04.060)
- Kizgin, H., Jamal, A., Dwivedi, Y. K. and Rana, N. P. 2021. The impact of online versus offline acculturation on purchase intentions: a multigroup analysis of the role of education. Journal of Business Research 130, pp. 724-735. (10.1016/j.jbusres.2020.05.011)
- Yang, Z., Jamal, A. and Zhou, L. 2020. Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing. Industrial Marketing Management 91, pp. 521-522. (10.1016/j.indmarman.2020.04.021)
- Kizgin, H. et al. 2020. The impact of social media on consumer acculturation: challenges, opportunities, and agenda for research and practice. International Journal of Information Management 51, article number: 102026.
- El-Bassiouny, N., Amin, A. and Jamal, A. 2020. Individual choice of management research agendas: ethical guidance from Islamic prioritization heuristics. Journal of Humanities and Applied Social Sciences (10.1108/JHASS-09-2019-0047)
- Jamal, A., Yaacob, A., Bartikowskia, B. and Slater, S. 2019. Motivations to donate: exploring the role of religiousness in charitable donations. Journal of Business Research 103, pp. 319-327. (10.1016/j.jbusres.2019.01.064)
- Kizgin, H., Jamal, A., Rana, N., Dwivedi, Y. and Weerakkody, V. 2019. The impact of social networking sites on immigrants' socialization and political engagement: the role of acculturation. Technological Forecasting and Social Change 145, pp. 503-512. (10.1016/j.techfore.2018.09.010)
- Jamal, A., Kizgin, H., Rana, N., Laroche, M. and Dwivedi, Y. 2019. Impact of acculturation, online participation and involvement on voting intentions. Government Information Quarterly 36(3), pp. -. (10.1016/j.giq.2019.04.001)
- Kizgin, H., Jamal, A., Dey, B. L. and Rana, N. P. 2018. The impact of social media on consumers' acculturation and purchase intentions. Information Systems Frontiers 20(3), pp. 503-514. (10.1007/s10796-017-9817-4)
- Kizgin, H., Jamal, A. and Richard, M. 2018. Consumption of products from heritage and host cultures: the role of acculturation attitudes and behaviors. Journal of Business Research 82, pp. 320-329. (10.1016/j.jbusres.2017.09.011)
- Elliot, E. A., Jamal, A. and Cherian, J. 2018. Artrepreneurship and learning in ethnic markets. Journal of Business Research 82, pp. 391-399. (10.1016/j.jbusres.2017.01.018)
- Bartikowski, B., Laroche, M., Jamal, A. and Yang, Z. 2018. The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: a multi-country investigation. Journal of Business Research 82, pp. 373-380. (10.1016/j.jbusres.2017.05.033)
- Jamal, A. and Sharifuddin, J. 2015. Perceived value and perceived usefulness of halal labeling: the role of religion and culture. Journal of Business Research 68(5), pp. 933-941. (10.1016/j.jbusres.2014.09.020)
- Oeppen, J. and Jamal, A. 2014. Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry. Journal of Marketing Management 30(9-10), pp. 925-948. (10.1080/0267257X.2014.934905)
- Jamal, A. and Shukor, S. A. 2014. Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims. Journal of Business Research 67(3), pp. 237-245. (10.1016/j.jbusres.2013.05.009)
- Jamal, A., Khan, M. S. and Tsesmetzi, M. S. 2012. Information cues roles in product evaluations: the case of the UK cosmetics market. Journal of Strategic Marketing 20(3), pp. 249-265. (10.1080/0965254X.2011.643919)
- Jamal, A., Peattie, S. and Peattie, K. J. 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19(1), pp. 98-108. (10.1016/j.jretconser.2011.10.001)
- Jamal, A. and Malik, R. 2010. Self-service technology options and service quality: the case of online banking services. Journal for Global Business Advancement 3(4), pp. 277-284. (10.1504/JGBA.2010.036033)
- Jamal, A. and Anastasiadou, K. 2009. Investigating the effects of service quality dimensions and expertise on loyalty. European Journal of Marketing 43(3/4), pp. 398-420. (10.1108/03090560910935497)
- Jamal, A. and Adelowore, A. O. 2008. Customer-employee relationship: the role of self-employee congruence. European Journal of Marketing 42(11/12), pp. 1316-1345. (10.1108/03090560810903691)
- Jamal, A. and Al-Marri, M. 2007. Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise. Journal of Marketing Management 23(7-8), pp. 613-629. (10.1362/026725707X2266)
- Jamal, A., Davies, F. M., Chudry, F. and Al-Marri, M. 2006. Profiling consumers: A study of Qatari consumers' shopping motivations. Journal of Retailing and Consumer Services 13(1), pp. 67-80. (10.1016/j.jretconser.2005.08.002)
- Goode, M. M. H., Davies, F. M., Moutinho, L. and Jamal, A. 2005. Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach. Journal of Marketing Management 21(7-8), pp. 755-778. (10.1362/026725705774538381)
- Jamal, A. 2004. Retail Banking and Customer Behaviour: A Study of Self Concept, Satisfaction and Technology Usage. The International Review of Retail, Distribution and Consumer Research 14(3), pp. 357-379. (10.1080/09593960410001678381)
- Jamal, A. 2003. Retailing in a multicultural world: the interplay of retailing, ethnic identity and consumption. Journal of Retailing and Consumer Services 10(1), pp. 1-11. (10.1016/S0969-6989(02)00059-0)
- Jamal, A. and Naser, K. 2003. Factors Influencing Customer Satisfaction In The Retail Banking Sector In Pakistan. International Journal of Commerce and Management 13(2), pp. 29-53. (10.1108/eb047465)
- Jamal, A. 2003. Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption. European Journal of Marketing 37(11/12), pp. 1599-1620. (10.1108/03090560310495375)
- Jamal, A. and Naser, K. 2002. Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking. International Journal of Bank Marketing 20(4), pp. 146-160. (10.1108/02652320210432936)
- Jamal, A. and Goode, M. M. H. 2001. Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK. Journal of Consumer Behaviour 1(2), pp. 140-155. (10.1002/cb.61)
- Jamal, A. and Goode, M. M. H. 2001. Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence and Planning 19(7), pp. 482-492. (10.1108/02634500110408286)
Book sections
- Mehmood, A. and Jamal, A. 2016. Social innovation and ethnic entrepreneurship: the UK experience. In: de Bruin, A. and Lewis, K. V. eds. Proceedings of the Social Innovation and Entrepreneurship Conference: Collaborating for Impact. Auckland: Massey University, pp. 341-344.
- Jamal, A., Penaloza, L. and Laroche, M. 2015. Introduction to ethnic marketing. In: Jamal, A., Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge, pp. 3-14.
- Laroche, M. and Jamal, A. 2015. Models of culture change. In: Jamal, A., Penaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge Companions in Business, Management and Accounting Abingdon: Routledge, pp. 17-35.
- Mehmood, A., Jamal, A. and Sriram, V. 2015. Ethnic marketing, ethnic entrepreneurship and social innovation. In: Jamal, A., Peñaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge, pp. 84-96.
Books
- Jamal, A., Foxall, G. R. and Evans, M. J. 2009. Consumer behaviour. 2nd ed.. Chichester: Wiley-Blackwell.
Conferences
- Peattie, S., Peattie, K. J. and Jamal, A. 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition, Barcelona, Spain, 28-30 September 2006Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. pp. n/a.
- Jamal, A. 2007. Consumers' response to sales promotions: An explorative study in junk food market. Presented at: Association for Consumer Research European Conference 2007, Milan, Italy, 10-14 July 2007.
- Jamal, A., Yani-De-Soriano, M. M. and Harhoush, A. 2007. Fashion branding: an empirical investigation of consumer choice criteria in Qatar.. Presented at: Fourth AGBA World Congress, Penang, Malaysia, 21-25 May 2007.
- Peattie, S. and Jamal, A. 2006. Tackling obesity among children: the role of retailers promotional offers.. Presented at: 13th International Conference of the European Institute of Retailing and Services Studies (EIRASS) 2006, Budapest, Hungary, 9th - 12th July 2006.
- Peattie, S., Jamal, A. and Peattie, K. J. 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers.. Presented at: 35th EMAC Conference, Athens, Greece, 23-26 May 2006.
- Jamal, A. 2003. Retail banking and customer behaviour: a study of self-concept, satisfaction and technology usage. Presented at: 10th Annual International Conference on Retailing and Service Science, Portland, OR, USA., 7th-10th August 2003.
- Jamal, A. 2002. Marketing to minority populations: the case of ethnic entrepreneurs in the UK. Presented at: Academy of Marketing Science Multicultural Marketing Conference, Valencia, Spain, 26-29 June 2002.
- Jamal, A. 2002. Ethnicity and consumption: a qualitative study of shared consumption rituals among ethnic minority consumers in the UK.. Presented at: 31st EMAC Annual Conference 2002, Braga, Portugal, 28-31 May 2002 Presented at Farhangmehr, M. ed.Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Portugal: University of Minho pp. CD-Rom.
- Jamal, A. 2002. Multicultural retailing: a qualitative study of marketing strategies of small ethnic retail entrepreneurs in the UK.. Presented at: 31st EMAC Annual Conference, Braga, Portugal, 28-31 May 2002Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Braga: University of Minho pp. CD Rom.
- Goode, M., Davies, F. M., Moutinho, L. and Jamal, A. 2001. Consumers satisfaction from mobile phones. Presented at: 8th International Conference on Recent Advances in Retailing and Services Science, Vancouver, Canada, 16-19 July 2001.
- Goode, M., Davies, F. M., Moutinho, L. and Jamal, A. 2001. Predicting consumers satisfaction from mobile phones. Presented at: 8th EIRASS International Conference on Recent Advances in Retailing & Services Science, Vancouver, Canada, June 2001.
- Mehmood, A., Jamal, A. and Sriram, V. 2015. Ethnic marketing, ethnic entrepreneurship and social innovation. In: Jamal, A., Peñaloza, L. and Laroche, M. eds. The Routledge Companion to Ethnic Marketing. Routledge, pp. 84-96.
- Jamal, A. and Sharifuddin, J. 2015. Perceived value and perceived usefulness of halal labeling: the role of religion and culture. Journal of Business Research 68(5), pp. 933-941. (10.1016/j.jbusres.2014.09.020)
- Oeppen, J. and Jamal, A. 2014. Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry. Journal of Marketing Management 30(9-10), pp. 925-948. (10.1080/0267257X.2014.934905)
- Jamal, A. and Shukor, S. A. 2014. Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims. Journal of Business Research 67(3), pp. 237-245. (10.1016/j.jbusres.2013.05.009)
- Jamal, A., Khan, M. S. and Tsesmetzi, M. S. 2012. Information cues roles in product evaluations: the case of the UK cosmetics market. Journal of Strategic Marketing 20(3), pp. 249-265. (10.1080/0965254X.2011.643919)
- Jamal, A., Peattie, S. and Peattie, K. J. 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19(1), pp. 98-108. (10.1016/j.jretconser.2011.10.001)
- Jamal, A. and Anastasiadou, K. 2009. Investigating the effects of service quality dimensions and expertise on loyalty. European Journal of Marketing 43(3/4), pp. 398-420. (10.1108/03090560910935497)
- Jamal, A. and Adelowore, A. O. 2008. Customer-employee relationship: the role of self-employee congruence. European Journal of Marketing 42(11/12), pp. 1316-1345. (10.1108/03090560810903691)
- Jamal, A. and Al-Marri, M. 2007. Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise. Journal of Marketing Management 23(7-8), pp. 613-629. (10.1362/026725707X2266)
- Jamal, A., Davies, F. M., Chudry, F. and Al-Marri, M. 2006. Profiling consumers: A study of Qatari consumers' shopping motivations. Journal of Retailing and Consumer Services 13(1), pp. 67-80. (10.1016/j.jretconser.2005.08.002)
- Goode, M. M. H., Davies, F. M., Moutinho, L. and Jamal, A. 2005. Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach. Journal of Marketing Management 21(7-8), pp. 755-778. (10.1362/026725705774538381)
- Jamal, A. 2004. Retail Banking and Customer Behaviour: A Study of Self Concept, Satisfaction and Technology Usage. The International Review of Retail, Distribution and Consumer Research 14(3), pp. 357-379. (10.1080/09593960410001678381)
- Jamal, A. 2003. Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption. European Journal of Marketing 37(11/12), pp. 1599-1620. (10.1108/03090560310495375)
- Jamal, A. and Naser, K. 2002. Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking. International Journal of Bank Marketing 20(4), pp. 146-160. (10.1108/02652320210432936)
- Jamal, A. and Goode, M. M. H. 2001. Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK. Journal of Consumer Behaviour 1(2), pp. 140-155. (10.1002/cb.61)
- Jamal, A. and Goode, M. M. H. 2001. Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence and Planning 19(7), pp. 482-492. (10.1108/02634500110408286)
Research
Primary research interests
- Customer Evaluation of Brands
- Customer Involvement and Response to Islamic Banking and Finance
- Customer Satisfaction, Service Quality and Use of Technology in Customer-Firm Interactions
- The Interplay of Marketing, Ethnicity and Consumption
PhD supervision research interests
- Consumer behaviour British muslims
- Culture, identity and consumption
- Effects of self-image congruence
- Islamic marketing, banking and finance
- Online brand equity
Research interests
- The Interplay of Marketing, Ethnicity and Consumption
- Customer Involvement and Response to Islamic Banking and Finance
- Customer Evaluation of Brands
- Customer Satisfaction, Service Quality and Use of Technology in Customer-Firm Interactions
Teaching
Teaching commitments
- Year Two (UG): Buyer Behaviour
- Year Three (UG): Advertising, Communication and Promotion Management
Biography
Qualifications
- Ph.D, Bradford University School of Management, 1997 (supervisor: Dr Malcolm Chapman)
Additional activities
Program Director, MSc in Strategic Marketing, Cardiff (2008-2012).
Coordinator, Ethnic Marketing Research Group, Cardiff
Jan 2011-to date: Member of PEEAC (Pan European Education Advisory Committee) – an Executive Committee of the Federation of European Direct Marketing (FEDMA)
2009-to date: Senior Examiner, Chartered Postgraduate Diploma in Marketing, The Chartered Institute of Marketing, UK since 2009
2007-2011: Vice President for UK, the Academy for Global Business Advancement, USA.
2007- 2011: Managing Editor for the Journal of Global Business Advancement (JGBA)
External Examiner, University of Bournemouth (effective Jan 2012)
Past External Examiner, University of Surrey
Past Examiner, Manchester Metropolitan University
1998-2002: Deputy Secretary, Academy of Marketing, United Kingdom
1996-to date: Member of the Association for Consumer Research, USA
1996-to date: Member of the European Academy of Marketing
Program Chair and Conference Director for Academy of Global Business Advancement 5th World Congress, held in Bahrain Nov 15 to Nov 19, 2008
Program Chair and Conference Director for First South Asian International Conference (SAICON 2008) hosted by COMSATS, PAKISTAN in association with the Academy of Global Business Advancement, Islamabad, Nov 12-14, 2008.
Member Plenary Session: Royal Bank International Research Seminar, 22-24 September 2011; Montreal, Canada.
Panellist for the “Ethnic and Minority Marketing” track at the Academy of Marketing Science’s international conference entitled “Cultural Perspectives in Marketing;” January 16-19, 2008, New Orleans, LA. USA.
Guest Speaker and a Panellist - International Conference of Marketing and Retailing held in Kuala Lumpur, May 29 to 31 May 2007.
Reviewer for leading texts for Consumer Behaviour, Marketing Communications
Reviewer for leading academic journals such as the European Journal of Marketing, Journal of Marketing Management and Journal of Retailing and Consumer Services.
Member Editorial Advisory Board: South Asian Journal of Global Business Research published by Emerald.
Media contributions
Ahmad is a regular media commentator and often contributes to articles relating to his research on marketing to ethnic minorities.
He has recently been quoted on NPR.org and Munchies.Vice.com.
Work conducted by Ahmad in association with IBFC-UK was featured in the online version of a special report on Islamic Banking and Finance published by The Times on 30th April 2013
Honours and awards
Awards
Nominated for Outstanding Doctoral Supervisor by Cardiff University Student Union in April 2018.
Winner of two Best Paper Awards one each at the UK Academy of Marketing’s Annual Conference, Cardiff 2013 and the 2014 Global Islamic Marketing Conference, Kuala Lumpur, Malaysia.