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Dr Nazan Colmekcioglu

Dr Nazan Colmekcioglu

Lecturer in Marketing

Email
colmekcioglun@cardiff.ac.uk
Campuses
S33, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU

Overview

Dr. Nazan Colmekcioglu is a Lecturer in Marketing at Cardiff Business School. Prior to joining Cardiff, she worked at Nottingham Trent University as a lecturer and at University of Hull as a seminar tutor and supervisor. Nazan currently is an external examiner at Nottingham Trent University and a visiting scholar at University of International Business and Economics in Beijing/China.

Nazan’s research interests span the field of consumer behaviour in online and offline environments. She particularly focuses on factors such as ethical ideology, culture, religion, and emotions of consumers to understand consumption and anti-consumption attitudes towards products and services in different industries. Her academic articles have appeared in Journal of Business Research, Psychology & Marketing, Journal of Business Ethics, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management as well as in other academic journals and books. Nazan is an Assistant Editor of International Journal of Contemporary Hospitality Management and an active reviewer in various journals and books. She has awarded grants for her research projects and received best conference paper award at Academy of Marketing Conference, Hull in 2017.

Nazan is presently the Course Director for the MSc Business Strategy and Entrepreneurship programme and holds Fellow status of HEA. She teaches and leads International Marketing and Dissertation Project modules on the MSc programmes.

Biography

Qualifications

  • Fellow of the Higher Education Academy (FHEA), 2019
  • PhD in Marketing, University of Hull, 2017
  • Research Training Diploma and Certificate, University of Hull, 2016
  • MA in Marketing, University of Sunderland, 2013
  • BSc (Hons) in International Trade, Baskent University, Turkey, 2012

Honours and awards

  • University of Central Florida, USA, Seedcorn Funding (2021): $5000, Co-I
  • Global Challenges Research Fund (GCRF) / Nottingham Trent University (2020): £10.000, PI
  • Nottingham Business School, Seedcorn Funding (2018): £1500, PI.
  • Best Conference Paper Award, Academy of Marketing, Hull, 2017.

Professional memberships

  • Academy of Marketing
  • American Marketing Association (AMA)
  • Higher Education of Academy

Academic positions

  • Lecturer and Senior Lecturer in Marketing, Nottingham Trent University
  • Seminar tutor and supervisor of UG and PG dissertations, University of Hull

Committees and reviewing

Assistant Editor, International Journal of Contemporary Hospitality Management

  • Ad-hoc reviewer for Journal of Business Ethics, Journal of Business Research, International Journal of Hospitality Management, Information, Technology & People, Journal of Sustainable Tourism, Routledge, Emerald, and Independent Research Fund Denmark.
  • Member of AHSS research grant peer review college.

Teaching

Nazan is currently the module leader for the following modules:

  • BST248 International Marketing (MSc Strategic Marketing)
  • BST360 Marketing Project (MSc Marketing)

Nazan is also a supervisor for other MSc project modules.

Research Interests:

  • Influence of culture, ethics and emotions on consumption and anti-consumption attitudes.
  • Sustainability in consumer behaviour and marketing.
  • Consumer generated contents (particularly negative online reviews), consequences, and strategies.
  • Extrinsic and Intrinsic consumer motivations in cross-cultures.

Supervision

Currently, I am externally supervising 2 PhD students from Nottingham Trent University.

I am interested in hearing from other PhD students who wish to research in the following areas:

  • Influence of culture, ethics and emotions on consumption and anti-consumption attitudes.
  • Sustainability in consumer behaviour and marketing.
  • Consumer generated contents on social media, consequences, and strategies.
  • Extrinsic and Intrinsic consumer motivations in cross-cultures.
  • Emotions, attitudes, values, and behaviours in a cross-cultural context

Prospective PhD candidates are encouraged to send Nazan a research proposal outlining their research topic and preferred methodology.

Research links