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Dr Francesca Sobande

Dr Francesca Sobande


School of Journalism, Media and Culture

Francesca is a lecturer in Digital Media Studies at JOMEC, with research interests and expertise in issues related to race, gender, structural inequalities, media and the marketplace. Francesca’s work particularly focuses on digital space, internet culture, Black identity and diaspora, gender and feminism, advertising, and popular culture.

Prior to this, Francesca worked as a lecturer in Marketing and Advertising (Edge Hill University) and a tutor in Marketing and Management (University of Dundee). She also worked in communications roles in higher education, the arts, and not-for-profit sector.

Francesca has published work on YouTube, digital Blackness and Black women's online media experiences (European Journal of Cultural Studies, and Consumption Markets & Culture), as well as the role of gender archetypes in marketing the assisted reproductive fertility technology industry (Marketing Theory). She is author of the forthcoming monograph The Digital Lives of Black Women in Britain (2020, Palgrave Macmillan) and co-editor with Professor Akwugo Emejulu of To Exist is to Resist: Black Feminism in Europe (2019, Pluto Press).