Dr Seongsoo (Simon) Jang
Senior Lecturer in Marketing
- jangs@cardiff.ac.uk
- +44 292 087 4552
- S46, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Overview
Dr Seongsoo (Simon) Jang is a Senior Lecturer in Marketing and Tourism at Cardiff Business School.
He focuses on empirical and quantitative research that lies at the intersection of advanced methodology (e.g., hierarchical modeling and spatial analysis) and digital marketing (e.g., mobile apps, mobile games, gamification, two-sided platforms) and hospitality/tourism management (e.g., Airbnb, hotels, airlines, eating places). He has initiated multiple projects with external researchers while collaborating with leading high-tech & retail firms in South Korea, UK, and Europe. Examples are mobile application market, GPS-enabled exercise app operator, naitonwide bakery chain, and e-commerce player. He has published in Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Business Research, Annals of Tourism Research, Journal of Travel Research, and International Journal of Hospitality Management.
Before he joined Cardiff Business School, he worked for various institutions across France, Turkey, and South Korea. Furthermore, he had industry experiences at large telecom and e-commerce companies in South Korea for 15 years. His roles were predominantly in the fields of marketing analytics, marketing strategy and retail management. He also took a role in training marketing & new product development managers to become data-driven decision makers at SK Group, South Korea.
Biography
He completed his Doctorate in Business Administration at Grenoble Ecole de Management in France (2014) and his Master degrees in Business Administration at Peking University, China (2010) and Technology Management at State University of New York at Stony Brook, US (2002). Two Master degrees were sponsored by SK Telecom, South Korea.
Honours and awards
- Outstanding service award at Antalya International University (2015)
- National Research Foundation of Korea Grant funded by the Sogang University, South Korea (2012)
Professional memberships
- European Marketing Academy
- Global Alliance of Marketing & Management Association (GAMMA)
- Global R&D and Innovation (GLORAD)
Academic positions
- August 2020 - present: Senior Lecturer, Cardiff Business School, Cardiff University
- January 2018 - July 2020: Lecturer, Cardiff Business School, Cardiff University
- August 2015 – December 2017, Assistant Professor in Marketing, Rennes School of Business, France
- September 2014 – July 2015, Assistant Professor in Business Administration, Antalya International University, Turkey
Speaking engagements
- JPIM paper development workshop, Milan (2019)
- Korea Advanced Institute of Science and Technology (KAIST) PhD seminar, South Korea (2019)
- China Scholarship Council Programme, Cardiff University (2018)
Committees and reviewing
- Journal reviewer
- Journal of Business Research
- International Journal of Hospitality Management
- Industrial Marketing Management
- Technovation
- Australasian Marketing Journal
- Conferences (AMA, EMAC)
Publications
2021
- Jang, S., Chung, J. and Rao, V. R. 2021. The importance of functional and emotional content in online consumer reviews for product sales: evidence from mobile gaming market. Journal of Business Research 130, pp. 583-593. (10.1016/j.jbusres.2019.09.027)
- Jang, S.et al. 2021. Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19. Journal of Destination Marketing and Management 20, article number: 100563. (10.1016/j.jdmm.2021.100563)
- Jang, S., Chong, K. and Yoo, C. 2021. The effect of mobile application-driven customer participation on bakery purchase behavior: evidence from a field experiment. International Journal of Hospitality Management 94, article number: 102865. (10.1016/j.ijhm.2021.102865)
- Kim, J.et al. 2021. COVID-19 and extremeness aversion: the role of safety seeking in travel decision making. Journal of Travel Research (10.1177/00472875211008252)
- Kim, J.et al. 2021. The moderating role of childhood socio-economic status on the impact of the nudging effect on the perceived threat of coronavirus and stockpiling intention. Journal of Retailing and Consumer Services 59, article number: 102362. (10.1016/j.jretconser.2020.102362)
- Lee, Y. A.et al. 2021. Tourism and economic resilience. Annals of Tourism Research 87, article number: 103024. (10.1016/j.annals.2020.103024)
- Jang, S., Farajallah, M. and So, K. K. F. 2021. The effect of quality cues on travelers' demand for peer-to-peer ridesharing: a neglected area of the sharing economy. Journal of Travel Research 60(2), pp. 446-461. (10.1177/0047287519897998)
- Jang, S. and Chung, J. 2021. What drives add-on sales in mobile games? The role of inter-price relationship and product popularity. Journal of Business Research 124, pp. 59-68. (https://doi.org/10.1016/j.jbusres.2020.11.025)
- Lee, Y., Kim, J. and Jang, S. 2021. Intertemporal tourism clusters and community resilience. Professional Geographer 73(3), pp. 567-572. (10.1080/00330124.2021.1871768)
- Kim, C., Kim, J. and Jang, S. 2021. Sport clusters and community resilience in the United States. Journal of Sport Management
2020
- Kim, J.et al. 2020. Why are hotel room prices different? Exploring spatially varying relationships between room price and hotel attributes. Journal of Business Research 107, pp. 118-129. (10.1016/j.jbusres.2018.09.006)
- Kim, J.et al. 2020. Nudging to reduce the perceived threat of Coronavirus. Journal of Advertising 49(5), pp. 633-647. (10.1080/00913367.2020.1806154)
- Lee, Y. A., Jang, S. and Kim, J. 2020. Tourism clusters and peer-to-peer accommodation. Annals of Tourism Research 83, article number: 102960. (10.1016/j.annals.2020.102960)
2019
- Jang, S. and Moutinho, L. 2019. Do price promotions drive consumer spending on luxury hotel services? The moderating roles of room price and user-generated content. International Journal of Hospitality Management 78, pp. 27-35. (10.1016/j.ijhm.2018.11.010)
- Jang, S. and Liu, Y. 2019. Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokémon Go. Information Technology and People 33(1), pp. 37-55. (10.1108/ITP-05-2018-0221)
- Kim, J., Thapa, B. and Jang, S. 2019. GPS-based mobile exercise application: An alternative tool to assess spatio-temporal patterns of visitors' activities in a National Park. The Journal of Park and Recreation Administration 37(1) (10.18666/JPRA-2019-9175)
2018
- Jang, S., Kitchen, P. J. and Kim, J. 2018. The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses. Journal of Business Research 92, pp. 250-259. (10.1016/j.jbusres.2018.07.056)
- Kim, J.et al. 2018. Seasonal spatial activity patterns of visitors with a mobile exercise application at Seoraksan National Park, South Korea. Sustainability 10(7), article number: 2263. (10.3390/su10072263)
- Jang, S. and Kim, J. 2018. Remedying food policy invisibility with spatial intersectionality: A case study in the Detroit Metropolitan Area. Journal of Public Policy and Marketing 37(1), pp. 167-187. (10.1509/jppm.16.194)
2017
- Jang, S., Kim, J. and von Zedtwitz, M. 2017. The importance of spatial agglomeration in product innovation: A microgeography perspective.. Journal of Business Research 78, pp. 143-154. (10.1016/j.jbusres.2017.05.017)
- Jang, S. and Nemeh, A. 2017. Salespeople knowledge search behavior and sales performance: An investigation of printing equipment industry.. Technological Forecasting and Social Change 120, pp. 323-333. (10.1016/j.techfore.2016.12.014)
2015
- Jang, S. and Jaihak, C. 2015. How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the mobile application market. Journal of Product Innovation Management 32, pp. 183-191. (10.1111/jpim.12170)
Teaching
Teaching commitments
- Marketing Metrics (MSc)
- Marketing Analytics (eMBA)
- Marketing Research (MSc)
- MBA Dissertations
- Marketing Project (MSc)
Research interests
- Digital marketing: mobile app-driven customer participation
- Hospitality analytics: Airbnb and hotel marketing
- Tourism analytics: exercise tourism
- Digital innovations (AI, service robots)
- Mobile games and gamification
Supervision
I am interested in supervising PhD students in the areas of:
- Quantitative and empirical digital marketing
- Hospitality and tourism analytics
- Spatial analytics in business and tourism research