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Dr Seongsoo (Simon) Jang

Dr Seongsoo (Simon) Jang

Lecturer in Marketing

Cardiff Business School

+44 292 087 4552
S46, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision

Dr Seongsoo (Simon) Jang is a Lecturer (Assistant Professor) in Marketing at Cardiff Business School.

He focuses on empirical and quantitative research that lies at the intersection of advanced methodology (e.g., hierarchical modeling and spatial analysis) and digital marketing (e.g., mobile promotions, mobile games, two-sided platforms). He has initiated multiple projects with external researchers while collaborating with leading high-tech & retail firms in South Korea, UK and Europe. Examples are mobile application market, GPS-enabled exercise app operator, naitonwide bakery chain, and e-commerce player. He has published in Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Business Research, International Journal of Hospitality Management, Information Technology & People and Sustainability.

His industry experience includes working for large telecommunication and e-commerce companies such as SK Telecom and SK Planet for 15 years. His roles were predominantly in the fields of marketing analytics, marketing strategy and retail management. He also took a role in training marketing & new product development managers to become data-driven decision makers at SK Group, South Korea.

He completed his Doctorate in Business Administration at Grenoble Ecole de Management in France (2014) and his Master degrees in Business Administration at Peking University, China (2010) and Technology Management at State University of New York at Stony Brook, US (2002). Two Master degrees were sponsored by SK Telecom, South Korea.

Honours and awards

  • Outstanding service award at Antalya International University (2015)
  • National Research Foundation of Korea Grant funded by the Sogang University, South Korea (2012)

Professional memberships

  • European Marketing Academy
  • Global Alliance of Marketing & Management Association (GAMMA)
  • Global R&D and Innovation (GLORAD)

Academic positions

  • January 2018 - present: Lecturer, Cardiff Business School, Cardiff University
  • August 2015 – December 2017, Assistant Professor in Marketing, Rennes School of Business, France
  • September 2014 – July 2015, Assistant Professor in Business Administration, Antalya International University, Turkey

Speaking engagements

  • China Scholarship Council Programme, Cardiff University (2018)

Committees and reviewing

  • Journal reviewer
    • Journal of Business Research
    • Industrial Marketing Management
    • Technovation
    • Conferences (AMA, EMAC)






Teaching commitments

  • Measuring Marketing Effectiveness (MSc)
  • Marketing Analytics (eMBA)
  • Quantitative Marketing Research (Undergraduate: Year 2)
  • Management Theory and Evidence: Statistical Analysis (Undergraduate: Year 1)
  • MBA Dissertations

Research interests

  • Exercise and consumption behavior
  • Retail analytics: behavioral segmentation, market expansion, loyalty program
  • Digital innovations
  • Mobile games and applications
  • Tourism analytics

PhD supervision research interests

  • Digital marketing
  • Digital innovations
  • Spatial marketing
  • Mobile gaming and gamification