Dr Seongsoo (Simon) Jang
Lecturer in Marketing
- jangs@cardiff.ac.uk
- +44 292 087 4552
- S46, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Dr Seongsoo (Simon) Jang is a Lecturer (Assistant Professor) in Marketing at Cardiff Business School.
He focuses on empirical and quantitative research that lies at the intersection of advanced methodology (e.g., hierarchical modeling and spatial analysis) and digital marketing (e.g., mobile promotions, mobile games, two-sided platforms). He has initiated multiple projects with external researchers while collaborating with leading high-tech & retail firms in South Korea, UK and Europe. Examples are mobile application market, GPS-enabled exercise app operator, naitonwide bakery chain, and e-commerce player. He has published in Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Business Research, International Journal of Hospitality Management, Information Technology & People and Sustainability.
His industry experience includes working for large telecommunication and e-commerce companies such as SK Telecom and SK Planet for 15 years. His roles were predominantly in the fields of marketing analytics, marketing strategy and retail management. He also took a role in training marketing & new product development managers to become data-driven decision makers at SK Group, South Korea.
He completed his Doctorate in Business Administration at Grenoble Ecole de Management in France (2014) and his Master degrees in Business Administration at Peking University, China (2010) and Technology Management at State University of New York at Stony Brook, US (2002). Two Master degrees were sponsored by SK Telecom, South Korea.
Honours and awards
- Outstanding service award at Antalya International University (2015)
- National Research Foundation of Korea Grant funded by the Sogang University, South Korea (2012)
Professional memberships
- European Marketing Academy
- Global Alliance of Marketing & Management Association (GAMMA)
- Global R&D and Innovation (GLORAD)
Academic positions
- January 2018 - present: Lecturer, Cardiff Business School, Cardiff University
- August 2015 – December 2017, Assistant Professor in Marketing, Rennes School of Business, France
- September 2014 – July 2015, Assistant Professor in Business Administration, Antalya International University, Turkey
Speaking engagements
- China Scholarship Council Programme, Cardiff University (2018)
Committees and reviewing
- Journal reviewer
- Journal of Business Research
- Industrial Marketing Management
- Technovation
- Conferences (AMA, EMAC)
2020
- Kim, J.et al. 2020. Why are hotel room prices different? Exploring spatially varying relationships between room price and hotel attributes. Journal of Business Research 107, pp. 118-129. (10.1016/j.jbusres.2018.09.006)
- Jang, S., Farajallah, M. and So, K. K. F. 2020. The effect of quality cues on travelers' demand for peer-to-peer ridesharing: a neglected area of the sharing economy. Journal of Travel Research
- Jang, S. and Liu, Y. 2020. Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokémon Go. Information Technology and People 33(1), pp. 37-55. (10.1108/ITP-05-2018-0221)
2019
- Jang, S., Chung, J. and Rao, V. R. 2019. The importance of functional and emotional content in online consumer reviews for product sales: Evidence from mobile gaming market. Journal of Business Research (10.1016/j.jbusres.2019.09.027)
- Jang, S. and Moutinho, L. 2019. Do price promotions drive consumer spending on luxury hotel services? The moderating roles of room price and user-generated content. International Journal of Hospitality Management 78, pp. 27-35. (10.1016/j.ijhm.2018.11.010)
- Kim, J., Thapa, B. and Jang, S. 2019. GPS-based mobile exercise application: An alternative tool to assess spatio-temporal patterns of visitors' activities in a National Park. The Journal of Park and Recreation Administration 37(1) (10.18666/JPRA-2019-9175)
2018
- Jang, S., Kitchen, P. J. and Kim, J. 2018. The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses. Journal of Business Research 92, pp. 250-259. (10.1016/j.jbusres.2018.07.056)
- Kim, J.et al. 2018. Seasonal spatial activity patterns of visitors with a mobile exercise application at Seoraksan National Park, South Korea. Sustainability 10(7), article number: 2263. (10.3390/su10072263)
- Jang, S. and Kim, J. 2018. Remedying food policy invisibility with spatial intersectionality: A case study in the Detroit Metropolitan Area. Journal of Public Policy and Marketing 37(1), pp. 167-187. (10.1509/jppm.16.194)
2017
- Jang, S., Kim, J. and von Zedtwitz, M. 2017. The importance of spatial agglomeration in product innovation: A microgeography perspective.. Journal of Business Research 78, pp. 143-154. (10.1016/j.jbusres.2017.05.017)
- Jang, S. and Nemeh, A. 2017. Salespeople knowledge search behavior and sales performance: An investigation of printing equipment industry.. Technological Forecasting and Social Change 120, pp. 323-333. (10.1016/j.techfore.2016.12.014)
2015
- Jang, S. and Jaihak, C. 2015. How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the mobile application market. Journal of Product Innovation Management 32, pp. 183-191. (10.1111/jpim.12170)
Teaching commitments
- Measuring Marketing Effectiveness (MSc)
- Marketing Analytics (eMBA)
- Quantitative Marketing Research (Undergraduate: Year 2)
- Management Theory and Evidence: Statistical Analysis (Undergraduate: Year 1)
- MBA Dissertations
Research interests
- Exercise and consumption behavior
- Retail analytics: behavioral segmentation, market expansion, loyalty program
- Digital innovations
- Mobile games and applications
- Tourism analytics
PhD supervision research interests
- Digital marketing
- Digital innovations
- Spatial marketing
- Mobile gaming and gamification