Miss Luyang Gao

Overview

Luyang (Luna) is currently a PhD candidate within the Marketing and Strategy Section at Cardiff Business School. Her research is in the field of international marketing and business, focusing on adaptation mechanisms of Chinese exporting companies in their relationships with overseas buyers, and the impact of the digital strategies. She holds a Master of Science degree from the Department of Sociology at the University of York. After completing her Master degree, she gained some working experience from Microsoft Shanghai and worked as a Research Associate at Shanghai Jiao Tong University.