I am a PhD candidate at Cardiff University’s School of Journalism, Media and Culture, funded by the Economic and Social Research Council (ESRC) under the Journalism and Democracy pathway. My research explores the ways in which veganism is constructed in the British news media, particularly in relation to livestock’s contributions to climate change.
Prior to my PhD, I completed a BA in Media, Journalism and Culture and an MSc in Social Science Research Methods at Cardiff University.
My research interests briefly include environmental communication, news sourcing, emotionality in the press, sustainable lifestyles, vegan studies, ecofeminism and food culture. In my current project, I focus on the mechanisms involved in the media’s construction of the environmental benefits of veganism during a time of climate crisis. Through a combination of quantitative and qualitative content analysis, as well as interviews with journalists and climate change experts and campaigners, I will explore how objective scientific data is communicated when its implications are heavily interlinked with hegemonic cultural beliefs and habitual behaviours. Prior research has focused on media representations of vegans’ identity as environmental activists, and the gendered reporting of veganism in the press.
Representations of veganism and climate change in the British press