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Race under wraps

20 July 2017

Man and woman speaking in office building

British businesses must break their “silence” on the under-representation of black, Asian and minority ethnic groups (BAME) in key roles, according to new research commissioned by the British Academy of Management (BAM) and the Chartered Management Institute (CMI) and co-authored by researchers at Cardiff University.

Sponsored by the CMI and BAM, Delivering Diversity, highlights the everyday challenges facing BAME managers, how BAME issues are represented and managed by FTSE companies, and the recommendations the research team identified as the main policy changes to be made by companies and government. The report highlights practical steps that companies can take immediately and in the medium term to develop truly adaptive cultures, fit for purpose in times of political, economic and social challenge.

Just six per cent of management jobs in the UK are held by minorities. Despite this, Delivering Diversity finds that only 54 per cent of FTSE100 leaders are seen to be actively championing greater diversity in their companies, with just 21 per cent revealing their current diversity levels through published progression targets and data.

An innovative piece of work

Professor Emmanuel Ogbonna, of Cardiff University’s Cardiff Business School, co-author of the report said: “This is an innovative piece of work which combines academic rigour with insights from business leaders in FTSE 100 organisations...”

Photograph of Emmanuel Ogbonna

“Our approach in conducting research with pairs of BAME and non-BAME business leaders in similar positions helped us to uncover both competing and complementary narratives that enriched our understanding of the key issues. This has helped us to produce a report that is packed with suggestions on the ways in which organisational experiences can be improved throughout the managerial pipeline.”

Professor Emmanuel Ogbonna, Professor of Management and Organization

Delivering Diversity highlights that many companies lack clear information about the diversity of their management pipeline. Eighty-three per cent of the HR leaders surveyed admitted that they need better data on BAME diversity to drive improvements.

The report finds that businesses need to apply the lessons from recent progress on gender diversity, including setting targets and publishing progression data. Seventy-five per cent of the FTSE100 companies surveyed now set progression targets for gender and 71 per cent publish related data. While only 21 per cent do so on BAME, almost half (47 per cent) of the rest say they expect to set targets over the coming year.

Think differently, innovate and connect

Professor Nic Beech, co-author of the research and Vice Principal at the University of Dundee said: “Delivering Diversity 2017 is novel in that it analyses practice in the UK’s leading companies, the FTSE 100, and shows that in the area of Black, Asian and Minority Ethnic (BAME) leadership there is a long way to go.

“Companies need to have diverse, adaptive cultures which allow them to think differently, innovate and connect to a wide range of customers. However, relatively few are leading the way in developing BAME people in their management population pipelines. The Delivering Diversity report includes case studies of strong examples: Aviva, Lloyds Banking Group, RBS, Sainsbury’s and Schroders, and also strong performers outside the FTSE 100 including Google and Virgin Money. Overall, however, we found that only 15 per cent were leading, 35 per cent progressing and 50 per cent were in the starting category.”

Professor Geraldine Healy, co-author and researcher at QMUL said: “The study findings indicate that FTSE 100 urgently need to adopt measures to ensure that the full talents of BAME employees are recruited, resourced and developed. Our research offers practical strategies for action and change – really the time for excuses on this neglected issue has long passed. The challenge now is for the FTSE100 companies to identify where they’re falling short, and then provide the necessary resources to make the required changes.”

The project team included expert researchers from Cardiff University, Queen Mary University of London, University of Bradford, University of Dundee, and University of St Andrews.

As a key outcome of the research, CMI and BAM are calling for action from businesses on seven key areas.

Seven Steps for Action

  1. Break the silence. Leaders need to re-boot the conversation on race, show commitment and communicate a clear business case for change to deliver diversity.
  2. Learn from the gender agenda. Business has shown that it can generate momentum to make change happen, with inclusive leadership at all levels and transparency about strategies, targets and progress
  3. Face the numbers: measure it, manage it, report it. Companies need to measure BAME diversity at every level of the management pipeline.
  4. Tap into the power of sponsorship. Senior leaders need to actively seek out and meet diverse emerging leaders to sponsor them and support their development.
  5. Build diversity through ‘next up’ leadership. Role models and mentors at the next level up – not just remote role models at the top of business – can be powerful forces for change. Use innovative models like mentoring circles and reverse mentoring
  6. Be inclusive and adaptive. Build adaptive cultures that respond to the differences people bring to work. Make it clear that the company values difference so no minority employee is left questioning whether they fit in.
  7. Benchmark and collaborate. Businesses should compare performance with others in their sector and collaborate on ways to accelerate change.
The Delivering Diversity report, which includes case studies from leading companies like Aviva, Google, Lloyds Banking Group, RBS, Sainsbury’s, Schroders, and Virgin Money, is available here. The report was launched on 19 July at the Houses of Parliament.

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