Skip to main content

Employer experience of the Living Wage

11 April 2017

We are a Living Wage employer - Logo

Employer commitment to the voluntary Living Wage is strong, and the experience of most Living Wage employers has been positive, a new study by Cardiff Business School finds.

In their report The Living Wage – Employer Experience, a team from Cardiff University’s Cardiff Business School looked at why and how employers lent their support to the Living Wage, including the reasons for paying, the business benefits, and the positive effects for low-wage workers.

They also examined employer views of the Government’s National Living Wage - a higher statutory minimum wage for those employees aged 25 years or over - and whether its introduction reduces the need for the ‘real’ Living Wage.

The findings from the study show that the desire to act responsibly is one of the driving forces behind becoming an accredited Living Wage employer.

Living Wage accreditation does not appear to have been a disruptive or challenging event to the majority of participating organisations and a number of gains were noted by employers including enhanced brands, differentiation from competitors, and improved corporate reputation.

No evidence of employers recovering the cost of the Living Wage by cutting other employment provisions was found by the research team, and there was little to suggest the Living Wage had a negative impact on investment, employment or prices.

While a substantial proportion of employers admitted that the Living Wage had raised direct and indirect labour costs and had disrupted pay structures, challenges of this kind were limited in scale and seemed to be less significant outcomes than were positive benefits.

The researchers also identified continuing support from employers for the voluntary Living Wage, notwithstanding the introduction of the Government’s statutory National Living Wage in 2016.

Professor Edmund Heery, Cardiff Business School, who led the study said: “The evidence collected in this study supports the belief that the Living Wage campaign is sustainable and can continue to attract employers to the task of reducing in-work poverty.”

Living Wage Foundation director Katherine Chapman, said: “This research demonstrates to businesses who are able, that going above and beyond statutory minimums brings tangible benefits to an organisation.

“Just a year ago there was concern that the higher minimum wage rates for over 25s would see a slowdown in businesses accrediting as Living Wage employers.

“The reality has been sustained growth; doubling the number of accredited businesses from July 2015, with more responsible organisations sharing our vision that a hard day's work deserves a fair day's pay.”

Since created in 2011 more than 3,000 employers have signed up to the Living Wage, who collectively employ more than 1.35M people, about 4.3 per cent of total UK employment. It is estimated that about 150,000 employees have received a substantial pay increase as a result.

The Living Wage is a voluntary wage standard, currently set at £8.45 per hour for the UK and 9.75 per hour in London. Accredited Living Wage Employers agree to pay the Living Wage to their direct employees and to ensure also that it is paid to the employees of contractors who work on their premises. For more information on the Living Wage see:

The research was carried out in partnership with the Living Wage Foundation, the charity that promotes the Living Wage and accredits employers who agree to pay it. All accredited employers were sent the survey and more than 840 (30 per cent) responded.

The Living Wage – Employer Experience will be presented in an event on 11th April 2017 at 5.30pm at Cardiff Business School.

Share this story

The School is a world-leading, research intensive business and management school with a proven track record of excellence, and it is committed to delivering economic and social improvement.