Starting smart: using Generative AI to build and grow business brands

This summer, Dr Ahmed Almoraish, Lecturer in Marketing and Strategy at Cardiff Business School, teamed up with Calon AI Solutions, Responsible AI Collective and the Newport Yemeni Community Association (NYCA) to deliver two dynamic, in-person workshops designed for startup founders and aspiring entrepreneurs across Wales.

Joining Dr Almoraish were Dr Mehreen Ashraf, Lecturer in Management, Employment and Organisations at Cardiff Business School and Co-Founder of the Responsible AI Collective, and Mahbubul Alom, Co-Founder of Calon AI Solutions.

This initiative reflects Cardiff Business School’s commitment to its Public Value mission—working to create a better society and economy for current and future generations.

Meet the Partners

• Calon AI Solutions is a forward-thinking business consultancy helping organisations harness the power of artificial intelligence to boost efficiency, enhance customer experience, and drive sustainable growth.
• Newport Yemeni Community Association (NYCA) is a local charity dedicated to supporting the social, educational, and economic development of the Yemeni and wider Arabic-speaking communities in Newport. The workshops were hosted at NYCA’s welcoming offices in Pillgwenlly.
• Responsible AI Collective Ltd is a company in Cardiff that works on the ethical development and deployment of artificial intelligence.

Workshop Highlights

The first workshop, held on Tuesday 22 July, focused on using Generative AI to:

• Write compelling business biographies
• Create engaging social media content
• Respond effectively to customer reviews

The second workshop, held on Tuesday 29 July, explored how to:

• Define their ideal customers
• Improve AI-generated content
• Build a personalised, AI-powered business strategy